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Textile And Clothing Shoes And Hat Industry Is Still The Third Largest Industry In Dongguan.

2010/7/6 10:30:00 36

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Financial Turmoil In The Third Major Industries Of Textile Industry

although

financial crisis

The decline in orders has made it difficult for enterprises to survive and develop. But throughout Dongguan, large textile and clothing shoes and hat enterprises are not affected.

In the first three quarters of this year, the output value of textile, clothing, footwear and hat manufacturing accounts for 10.4% of the total output value of eight pillar industries in Dongguan, and is still the third largest industry in the eight pillar industries.

In the face of difficulties, enterprises with prepares or potentials can improve their automation level.

Create brand and expand domestic sales

The measures such as meticulous management and self-help have been saved; and towns such as Humen and Dalang have taken action to solve the urgent need of enterprises by reducing rent and letting profits, and create new platforms for industrial upgrading to help enterprises break through.

suffer

financial crisis

Many small and medium-sized textile or garment enterprises in Dongguan have encountered difficulties in reducing orders and decreasing profits, which have been reflected in export data.

Industry difficulties: order reduction, export decline

Industry orders and profits decline

Li Yue is a "fried worker" who has been active in the clothing factory in Humen for a long time. In the first two years, he got more than 4000 yuan in monthly income. However, since the second half of this year, his "business" has plummeted. In October, he received only a single boy's clothing processing business. "It's becoming more and more difficult."

There is a lot less to be said, and the processing fee will drop and fall again.

Li Yue phenomenon is just a microcosm of Dongguan textile and garment industry facing financial crisis.

Under the impact of the financial turmoil, many small and medium-sized textile or garment enterprises in Dongguan have encountered difficulties in reducing orders and decreasing profits, which have been reflected in export data.

According to Dongguan customs statistics, the export volume of Dongguan remained two digit growth in the first three quarters of this year, but the import value of textile yarn, fabric and products was 1 billion 170 million yuan, a decrease of 7.7%, and the export amount was 1 billion 380 million yuan, down 11.9%.

In the top ten of the volume of trade, only the textile and garment industry is double negative growth, and felt the winter earlier than other industries.

Large enterprises are not affected very much.

The decline of orders in Europe and America is the primary factor.

A survey report of Dongguan textile and garment industry association shows that 60% of Dongguan's textile and apparel exports, only 40% domestic sales, and the European and American markets account for most of the export market.

Chen Kunshan, chairman of Dongguan song cotton garments Co. Ltd. said, "export orders have fallen sharply, only around 60% last year.

Enterprises have to reduce costs through layoffs and reduce production. "

In fact,

financial crisis

The decline in orders is only the last straw in textile clothing and footwear manufacturers.

Chen Yaohua, President of Dongguan textile and Garment Association, pointed out that in the first half of last year, the price of raw materials, the appreciation of RMB and the rise of wages have greatly affected the operation of textile and garment enterprises.

When orders suddenly dropped, some enterprises with poor management were panic stricken and confused. The past problems were concentrated and broke down.

However, in view of the whole industry, the impact of large enterprises is not large.

It is too late for enterprises to consider pformation and upgrading temporarily. But every enterprise can try to tap the potential inside the enterprise. If you work hard, you will have potential to tap.

Enterprise self rescue: tap potential and expand domestic sales

Mining enterprises

potential

"In the face of difficulties, mentality decides the way out."

Zhang Huarong, chairman of Huajian group, one of China's largest women's footwear manufacturers, represents the voice of a group of responsible and forward-looking entrepreneurs.

Under the positive attitude, a large number of enterprises began to save themselves in various ways and achieved remarkable results.

Taking Huajian as an example, it started a brand-new internal process reengineering a year ago, refined production, achieved a substantial increase in per capita labor productivity, excavated the potential of enterprises, and increased profits by nearly 5 percentage points, which largely offset the challenges posed by unfavorable factors such as rising raw materials.

At present, the company's production before the Spring Festival is already full.

"In the current economic situation, it is too late for enterprises to consider pformation and upgrading temporarily. But every enterprise can try to tap the potential inside, because the traditional manufacturing industry such as shoemaking is still in the stage of extensive development, so long as you work hard, there will be potential to tap."

Zhang Huarong said.

Raise automation profits and gain market momentum

Dalang's Ying Qi has become the "benchmark" in the eyes of the media.

This Hong Kong wool weaving enterprise promotes the automation level by purchasing computer knitting machines, which not only reduces the cost of labor, but also improves the quality of products.

Ying Kei's business has not been affected because of its early response.

"Orders have been endless, in addition to their own full capacity production, but also invited more than 200 small factories around the foundry."

According to director Chen Weibo, Ying Qi first increased from 3 million to 6 million in the first half of the year, and its output is expected to rise from 6 million last year to 12 million, while the average price of sweaters has risen from $3 to 5 US dollars.

After the increase in price, the profit margin of the company increased to 25%.

Build online platform to expand domestic sales

Domestic sales are also the response of many companies.

The shoe factory of Zhangmu head began to contact the domestic market as early as 2002. After this year's export business, it began to open up the domestic market.

According to Wang Wei, director of the company, at present, "Bei Jia" has distributors and opened several stores in Shanghai, Beijing and other places, and has built an online trading platform. At present, hundreds of shoe companies have participated.

We should guide enterprises to pform extensive management practices, improve internal strength and take the road of meticulous management.

Government support: building a new platform for industrial upgrading

Fine construction of Jianxin Park

"The financial tsunami is only a change in the external business environment, and the key to business difficulties is internal."

Pan Jijun, deputy mayor of Humen Town, believes that the real difficulty lies in guiding enterprises to pform extensive management practices and practicing internal strength, such as in deep exploration of potential in internal management, design innovation, inventory control, customer service, information dissemination, and so on.

In the blueprint of the Humen town government, Weiyuan's "fashion and Creative Park" is an important chess game: building a park covering 200 mu between the two bridges linking Humen and Weiyuan.

The government will build infrastructure and building buildings in the park, pform old factories, attract the entry of clothing brand headquarters with the selling points of "high access threshold and low operating cost", and attract designers from all over the country to regularly launch press conferences, environmental protection and functional clothing categories, and strengthen cooperation with universities and colleges in training and research and development.

In addition, the garment industry creative design incubation garden of Humen garment technology innovation center is also in the process of intense preparation. The total investment of the Incubation Park project is 45 million yuan, and the location of the fuming clothing business center building will become the six major service platform for the clothing creative design, and will enhance the design level of Humen garment industry.

Open the exhibition to the door.

Similar situation is also happening in Dalang, a town of wool weaving.

The annual textile trade fair is one of the platforms that the local government is trying to build. At the seventh Textile Fair that has just ended, the number of professional purchases exceeds 12 thousand, and more than 80% are domestic merchants.

A local wool textile industry believes that if Dalang is dominated by foreign businessmen, then Dalang will be limited to the status of "international processing". The organizers will introduce Brand Company and agents to the "doorstep" of enterprises to promote their own brands and expand the domestic market.

Dongguan textile and garment industry association also helps enterprises to "survive the winter" by adjusting orders and production and collective bargaining.

"Powerful enterprises can not stop their pformation and upgrading of the pace, the completion of the downturn when the replacement, when the economy is picking up the harvest time."

President Chen Yaohua said so.

(Cai Huijun)