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From "GPS" To "DNA" (1)

2010/7/10 11:42:00 42

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"More than sixty thousand clothing enterprises, more than two thousand clothing markets, one trillion clothing wholesale trade", is doomed

China garment industry

The "pformation" must start from the "turn around" of China's apparel market industry.

To achieve this goal, the role of the platform in the garment market can not be ignored.

According to the investigation and analysis of the official website of www.f4h.cn, nearly 2000 different types of Chinese

Clothing market

Over the past five years, the number of new (including pformation) clothing markets has accounted for 70% of the total volume, accounting for 85% of the total area of the clothing market.

In addition to the influence of urbanization and real estate, the potential and charm of the clothing market, the value and group chains of the clothing market industry have become the main factors for the rapid expansion and spread of the clothing market.

Although we see some new garment market vacancy rate is very high, investment is very difficult, some new clothing market practice is still "old bottle new wine", the mode still stay in "sales real estate, sublet booth,

Agency goods

The traditional wholesale market mode.

But the author believes that these problems are only "growing pains and bottlenecks in development".

The so-called "do not know the true colors of Mount Lu, only in the mountains", if the Chinese clothing market can integrate "wholesale, retail, theme, network" in the format, and integrate "manufacturing, logistics, creativity, headquarters" in function.

China's clothing market industry is likely to jump out of the "GPS" direction of "wholesale" strange circle, really tap the "DNA" in the clothing market, provide customized "procurement" and build the "paradise" of buyers.

Wholesale guide for clothing market -- GPS

It should be noted that the growth process of Chinese clothing is essentially different from the development history of Western clothing.

In contrast, China's clothing industry is in accordance with the "wholesale business", "industrial cluster, producer market, distributor market, agent dealer" wholesale Road, its basic feature is "self production and self marketing" - what to produce, what to sell, where to produce and where to sell.

Let's call this model "GPS".

That is to say, GPS, fixed point, orientation, order and deposit, radiates outward around the "enterprise, industrial cluster, producer market, distributing market and agent dealer", and considers the "point" and "circle" of the market.

In the face of multiple business circles overlap, the scope and function of clothing wholesale will be weakened until atrophy.