Quanzhou Shoes And Clothing Enterprises: Fast Forward, Fast Exit And Tight Weather.

　　 After entering July, the weather became hotter. The reporters found that many clothing stores in the city put out the new suspenders and jeans shorts in the most prominent position of their shops. The owner of a clothing store in downtown South Junlu told reporters that the cool shoulder shirt and the wide dress are especially good selling products for this period. They can sell more than 20 pieces a day, and the daily sales are two times more than that of last month.

　　 Summer wear Design incorporating weather factors

The operation of clothing is closely related to seasonal climate. As early as two years ago, Ma Cassini clothing had eaten and neglected the weather factors when exploiting the domestic market. In the spring and summer 2008, the new product design of the company used the black, white and grey colors of the autumn and winter products in 2007. It did not take into account that the hot weather in summer made people prefer to wear colorful clothes, which led to the sale of new products after listing. In the next two years, the company took full consideration of the weather factors in the spring and summer new product design, and the sales volume of spring and summer products began to pick up.

"This year's summer clothing products have completed design and R & D since six months ago." Bin nu Wang Renjiang, chairman of the board, told reporters that for the traditional clothing manufacturers, the weather factors after six months should be taken into consideration in the costume design.

Although it is difficult, it is not at all impossible. Wang Renjiang believes that clothing companies can collect weather trends in previous years, and comprehensively evaluate the fabric selection in spring and summer according to weather data. color Selection and so on. In addition, enterprises with brand stores all over the domestic market also need to consider the seasonal climate differences between the East and the West in the product design, and adjust the delivery time according to the weather changes.

　　 Fast forward, fast exit and tight weather.

For the clothing industry in our city, meteorological information is an important information to decide whether to make money or lose money. Only by making full use of "time" can enterprises accurately capture the tremendous business opportunities brought by meteorological changes. So how can we turn from "relying on heaven" to "eating with the sky"? The industry believes that clothing enterprises can learn from the "fast fashion" model that has become popular in China in recent years. In recent years, ZARA, H&M and other brands are popular in China. These brands are representatives of fast fashion, which collects and designs fashion information through the latest international conference and other channels, and then produces and sells them. "A new 12 days can be listed," which is very fast. Based on the traditional production mode, clothing manufacturers in Quanzhou can try to invest some funds and production lines in the "fast fashion" mode for new product production. Because the "fast fashion" mode of production cycle is short and can keep pace with the weather changes, it is possible for enterprises to fully integrate weather factors into new products.

As a matter of fact, some shoe and clothing enterprises in our city have been moving against the wind, offering the banner of fast fashion. Last month, a Jinjiang sports brand held a press conference that it would start the development route of "fast fashion", and import advanced advanced reaction lines from abroad to provide support for fast fashion operation.

While Anta relied on its own 22 shoe production lines and 2 garment production bases, successfully completed the "25 days to complete the order", to achieve rapid response to the market.