Ming Chao Home Textile Promotes "One-Stop" Sales

　　 Forbes, a publisher of Chinese edition, said: "active stars in various fields are practitioners of entertainment, sports, culture, media and related industries to develop and gradually mature.

With their own efforts and talents, they create unparalleled influence. Although stars do not have political power, they have great influence on society in leading fashion lifestyle and lifestyle.

Recently, Ming and Chao signed international film stars. Big S As the spokesperson of his image, he wants to enhance the influence of Ming Chao international home textile brand with the popularity of big s. The joining of big S has prompted Ming Chao to implement a new round of improvement from the aspects of product organization structure, management mechanism, R & D, marketing mode and so on. In addition, Ming Chao will also publicize the brand through various media platforms, outdoor advertising and essay selection, so as to attract more franchisees.

Home textile industry needs new models.

With the continuous development and upgrading of the home textile industry, the traditional sales mode has shown obvious drawbacks and deficiencies. Such as wholesale, although the sales channel has the advantage of price, but the product structure based on low-end products, as well as the lack of selectivity, lack of image and lack of professionalism, decide that it can not become the mainstream channel, so the wholesale living space and profit margins are even more limited. However, another traditional sales channel, the shopping mall counters, has blocked most of the home textile brands because of the high entry threshold. At the same time, the brands that have been settled are only looking at the promotion function of the brand. Many mature brands have gradually shifted the focus of their operation. Therefore, for the emerging home textile enterprises, these old sales formats can not fully comply with the development trend of the industry, nor can they meet the diversified needs of enterprises.

After in-depth insight into the development needs of the home textile industry, Ming Chao put forward the trend of "one-stop sale of home textile Plaza". The Ming Chao home textile Plaza, which takes the new mode, innovative channel and brand new concept as the core, guides the comprehensive upgrading of home textile marketing, and makes up for the drawbacks and deficiencies of the original channel of home textiles from the aspects of business scale, sales strength and influence on consumers. Thus fundamentally meet the needs of personalized and matching consumers.

Ming Chao home textile promotes one-stop mode Sale

Industry analysts said: "Ming Chao home textile Plaza is the platform for the Ming and Chao to build up a comprehensive market for its own brands. The 3 independent brands of the company are assembled together to demonstrate the seamless coverage of target consumer groups: to launch a low-key, luxury high-end brand" yavisi "to high-end customers; to launch a simple and beautiful fashion brand dream dream to young and fashionable customers; to popularized the popular home brand" Ming Chao "to ordinary consumers. They have obvious differences and complementarities in positioning, channels, styles and products, making the entity channel of Ming Chao more plump and unique.

Hu Mingliang, chairman of Ming Chao international, further explained: "the company passed the" Ming Chao The "home textile Plaza" is fully integrated to realize the sharing of brand resources and channel resources, and to meet the consumption groups with different consumption levels and different ages. In essence, Ming Chao home textile Plaza has lifted the constraints of single shop area and single brand style, and implemented a multi brand management structure. This is the most notable feature that distinguishes itself from other home textile enterprise terminals. Ming Chao jumped out of the marketing thinking mode of many domestic textile brand enterprises to do well and strengthen the "single product and single store", and rushed out of the homogeneity of the home textile industry and the barrier of ray assimilation.

In order to enhance the competitiveness of the terminal, Ming Chao has carefully planned various publicity and promotional activities to narrow the gap with consumers. Seeking a stable, lasting and win-win strategic partner to achieve win-win situation for manufacturers has always been the goal pursued by Ming Chao. At present, the company develops the mode of agent business as a channel to achieve network coverage in the whole country.

Shangguan is the general agent of Ming Chao international in Sichuan province. There are more than 50 franchisees in this province. In Chengdu, Shangguan has three or four own stores, with annual sales of over more than 2 thousand yuan. Shangguan talked about the feelings of cooperation with Ming Chao enterprises. He said: "I am an ordinary agent in Ming Chao. The products developed by Ming Chao are very fashionable, and the manager of Ming Chao is also very considerate for the agents. Many years of happy cooperation make me confident in this brand."