China's Four Major Sports Brands: Lining, Anta, 361 Degree, PEAK

On July 13th, July 6, 2010, the famous Chinese financial media, Forbes, published the "2010 China brand value list" jointly with Interbrand, the world's largest brand consultancy company. The list of the top 50 brands is fresh, and sports brands and financial services, Internet services and other titles have taken the lead. Among them, PEAK, known as "the first brand of Chinese basketball equipment", has become the most valuable four sports brand in China with PEAK, Anta and 361 degrees.

2009 for China's sporting goods industry, the annual sales growth of major international brands in China has significantly decreased, or even a loss of performance. Nike was forced to close the only private factory in China. Adidas and MIZUNO cut hundreds of sales outlets in China. The corresponding domestic brands are rapidly rising, the market share has increased significantly, the stock market echelon listing and sales outlets have expanded in a thousand figures. What is even more gratifying is that they won the first place in the domestic market share from foreign brands.

In China's sports brand marketing mode, the strategic layout of "rural encircling the city" is second to none. This allows domestic sports brands to take a firm foothold in the development of a huge two or three tier city, and gradually "encroach" Shanghai, Beijing and other front-line city markets. Even in the period of global financial crisis, sports brands in China can win the favor of China's huge consumer market with high performance price ratio. For example, at the end of 2009, PEAK's 6000th stores settled in Shanghai, urging the whole sports industry to enter the "6000 level", marking that the market competition of China's sports brand channel entered a mature stage, and at the same time, it achieved an annual year-on-year growth of 51.6%. In 2010, PEAK had planned to set up 100 basketball theme stores in the country to occupy market segments.

The layout advantage of the domestic market can not meet the rapid development of China's sports brand, and actively enter the international market, and become the next strategic offensive for brand development. China's sports brand is the only way to see the success of this international brand. It has set the United States sporting goods and high consumption groups as the first target. PEAK is preparing to set up a sales R & D center in Losangeles, the United States to become a two degree Chinese sports brand. Taking advantage of overseas strongholds, we will further deepen the internationalization of talents, markets, prices, raw materials and other aspects, and further enhance the bargaining power of brands.

In the process of China's sports brand entering the international market, the signing of the international spokesperson has become an indispensable content. In the NBA arena, Nike, ADI and other international brands have brought 90% of the first-line players to their ranks, and the remaining high-quality resources are also eyed by other brands. It is necessary to select potential players from the strength of international brands, and to test the vision and patience of Chinese brands. In the just concluded NBA finals, the Lakers' hero Artest shines brightly, and the shining boots at his feet are from PEAK, China. Chinese brands for the first time in the world's top basketball tournament finals with Nike, ADI and other international brands higher and higher, all the Chinese fans applaud, so that China's brand PEAK has been greatly benefited.

The Chinese sporting goods industry, which is honored and honored on Forbes's "China brand value list", is bound to enhance the confidence and fighting spirit of the whole industry. I believe that other sports brands that are still wandering outside the list are eager to wait and accumulate. Because with the support of Chinese consumers, the market will not leave too many opportunities for them to hide from China's entrepreneurs.