Shandong Lancun Leather Shoes Industry Pays Attention To Quality, Adjusts Structure And Revitalize Economy.

Shandong blue village.

The development of shoemaking in blue village has gone through four stages: the development of collective leather shoes enterprises, the start of individual shoemaking, the rapid expansion of individual shoemaking, and the development of shoemaking industrialization. After more than 20 years of accumulation, the shoemaking industry chain, which is mainly composed of a series of women's shoes, has been basically formed.

In the 90s of last century, blue village gained the title of "Jiangbei leather shoes first town", enhanced quality awareness, and made famous brand small mountain village enterprises onto the domestic market.

The foundation of brand is quality.

Without quality, there is no market; without brand, there will be no tomorrow.

The decision makers in blue village are soberly aware of the seriousness of the problem.

They are determined to grasp the quality of products and cultivate the brand at the same time.

To this end, they introduced the Qingdao Nan Guang resin technology service center, promoting the use of high quality resin adhesive, adopting new technology and new technology of shoemaking, improving the quality of products, and thoroughly solving the problems of breaking the bottom and opening glue.

On this basis, they actively guide the vast number of processing households to keep pace with market trends and design more updated leather shoes at the right time. A new variety can be launched every two or three days in the peak season of sale, which has been synchronized with Zhejiang Wenzhou leather shoes, especially women's sandals.

Quality is up, grasping brand cultivation, improving product added value and expanding industrial influence are the top priority.

They realize that the development and expansion of the shoemaking industry cluster is far from enough by the expansion of the quantity scale. The products with low price and low value are difficult to adapt to the increasing consumption demand. It is necessary to speed up the reality that the current blue village shoe industry has the brand without brand name, and take the road of brand innovation with higher value added.

While guiding and encouraging leather shoes enterprises to create their own brands, blue village attaches great importance to the creation of regional brands. On the basis of the establishment of the "shoe manufacturing industry base in Shandong province", it also declared the "national footwear industry base" by the Qingdao Municipal Commission of letters and the Shandong light industry office.

In order to expand the industrial area

The government's services are multi-layered and multi-faceted.

In order to speed up the modernization of leather shoes industry, the blue village has actively implemented the strategy of "retiring the village into the district" and set up a first-class development platform for the leather shoes industry. On the basis of this, it has introduced incentive policies to give priority to the registration of leather shoes processing households, give priority to loan support to the large production and business operators, and create a relaxed environment for the development of foreign investment entrepreneurs, such as priority accounts, places of operation, and the enrollment of their children.