Dorian Ho Dressed In Magic Hands (Figure)

English Name: Dorian Ho birthplace:

Education:

He graduated from the Department of marketing.

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In recent years, the design field has been unable to avoid a trend - East West integration.

Dorian Ho (He Guozheng), the top fashion designer from Hongkong, is the carrier of this multicultural beauty, not just his design but his own.

Dorian Ho became famous in Europe and America. He was good at western style evening dress design. He went to New York fashion week as early as 2001. As a native Hongkong people, he was influenced by local culture from his childhood, and he had an indelible Eastern sentiment in his thoughts and ideas.

Perhaps it is this difference that created his fashion kingdom. At the beginning of July, Dorian brought its D 'Orient by Dorian advanced tailored evening dress series to the owners' appreciation meeting of Guangzhou square, presenting a cross border fashion style with the balance of Chinese and western classic and unique Dorian style.

The dialogue between YOU and Dorian Ho also started from the blending of East and West.

Unlike many Asian designers who are good at using traditional oriental elements to "brave" international fashion circles, Dorian Ho has been developing in Europe and America for many years, and based on New York, the design is more westernized. He said: "Asian fashion styles are more influenced by western countries and prefer foreign brands.

When I returned to China, the embarrassing finding was that people might expect Chinese designers to present pure Oriental elements. If they choose western style clothes, they will be limited to several European and American brands.

In 2001, the fashion week in New York was a blockbuster. Dorian Ho, who entered the foreigner market, was determined to "return" after breaking through abroad. In 2010, when he first appeared in China Fashion Week, he focused his career on the mainland.

"Advanced customization is my strength, although everyone is talking about the integration of East and West, but there must be a personal style, everyone's tastes are different, the expectations for Oriental elements and Western style are different. The difference between designer brand and mass fashion brand is to lead the guests to follow the designer's idea instead of pleasing which group of consumers, let alone" follow suit ".

When fashion comes into the category of internationalization, it should not be confined to the east or the west, but rather to the essence and tailor.

Dorian Ho believes that the so-called integration is not necessarily the style, but rather "for whom."

The golden and camel colors of European and American people will make Asian people look pale. So wear them carefully. At the same time, height and proportion of body and skin color are all oriental elements that need to be considered when designing evening gowns.

In addition, we should take into account some kind of "moral standard".

Dorian Ho said, "I try not to suggest that customers wear a DEEP V dress that is low to the navel. There is no beauty difference between Oriental and Westerners, but the way to show beauty is different."

Everyone has their own way of interpretation for the integration of East and West. Dorian Ho will ask himself, "who are you designing for?"

He said, "it is very important to know clearly what the object is.

In fact, the world has long been integrated and should not be further divided into eastern and Western cultures. Different cultures have been exchanging, communicating and changing each other. The D 'Orient by Dorian that I brought to Guangzhou this time includes two major series, a series of colors that reflect the summer, including pink, candy color, and the whole cut is western, but it is integrated into Qipao collar, knots, embroidery, peony flowers and other elements. The other series is big red, very Oriental, but the tailoring and details are fully used in Western skills.

Dorian Ho has the name of "the best dressed magic hand". Besides having star customers like Vivian Chow, Cathy Chui, Michele Lee, Gigi Leung, Sally Wu and so on, he is also full of strong star flavor. His Western-style clothes and tie, meticulous manners, and no bragging colors are hard to ignore in the crowd.

Dorian Ho said: "clothing has already overturned and surpassed the original definition as the basic needs of human survival, and gradually became a carrier for people to express themselves.

Orientals may be more reserved, but in fact, don't be afraid to make yourself look more important. "

Dorian Ho believes that many cities in China are becoming more and more fashionable, which can make people's dress up (ceremonious) have many ceremonious occasions, but people still tend to be conservative when choosing evening dress. He advises people not to be afraid of SHOW OVER.

"You know, wearing evening dress is to make yourself the focus," I often say to my guests, "you should be the prettiest, and you can't be prettier than others."

For the time being, the domestic advanced customization market is just beginning. Dorian Ho said: "although many guests have their own insistence, it is difficult to change their views, but this is exactly what a fashion designer should do.

I want to bring my experience in Europe and the United States into the Chinese market, always taking the customers first, and at the same time do not give up convincing them. This requires skill and understanding of customers' mindset.

I often laugh and say that most famous designers are men, because they can see things differently from their female customers, so that they can spark more.

The Dorian Ho brand, named after its English name, is more enviable from the European and American red to the domestic market. Even if you haven't been to his brand store, you must have seen his design -- Vivian Chow's wedding dress, Cathy Chui's mother and child dress, Sandy Lam's design costume.

The high threshold of finding HK $3000 for him to make customization is even less fashionable.

As Hongkong's most famous designer of "red carpet", Dorian Ho laughs at being "treated well" by stars.

"I also made ready-to-wear in Hongkong, but gradually found that many celebrities and celebrities like to make me a senior customization. Maybe I like communicating with guests.

Designers can not be buried in the design, but to raise their heads and face to face communication with customers, through mutual understanding to establish feelings and trust, this is very important, and is also the biggest difference between doing ready-to-wear.

I majored in marketing and psychology at the same time. Now I think it's for practical use.