Step Up The Shoe Culture Village To Create A New Way To Sell Traditional Culture

　　 In rural areas, seemingly unconventional manual farming. Cloth shoes This traditional handicraft industry has become a new service industry -- cloth shoe culture tourism, showing traditional spinning. Weaving The cloth shoes are made and the cloth shoes are visited. Museum Try mom's food and enjoy the foot bath culture.

Bu Bu Sheng shoe culture village has a unique way of selling traditional culture, and manufacturing industry has become a tourist destination. It not only promotes the one-day tour of the local villages, but also becomes an important station of the eco cultural tourism circle in Western Hubei.

In December 11th, the production weekly reporter walked into the Bu Bu Sheng shoe culture village, that is, Zhijiang Bu Bu Sheng cloth art Co., Ltd.

　　 Manufacturing industry evolution tourism service industry

In 2007, Bu Bu Sheng fabric company invested in the construction of cloth shoes culture village, and developed the traditional handmade cloth shoes industry as the leading feature of production, display and experience tourism.

The cultural village has a cloth shoe craft exhibition garden and a cloth shoe history museum. The exhibition garden displays the old spinning, weaving machine and handmade cloth shoes, and is said to be the biggest artisan in China.

On the afternoon of 11, when the reporters interviewed, a group of tourists from Zhejiang came to see each other and interact with their mothers. Sitting in front of the old loom, shuttling through the thread to experience the exquisite weaving of traditional weave; old mother hand taught manual spinning, right hand crank, left hand twisting sliver.

"To make a pair of thousand floors, we need to fly needles more than 5000 times, and the cotton rope is 200 meters". An old mother demonstrated while explaining.

　　 Passive sales more than ten million yuan

"Step by step, mainly rely on cloth shoes culture village, Chinese and foreign tourists to visit the purchase, sitting in Zhijiang, government procurement as a gift, in fact, is a passive sales, but this year's sales target is 50 thousand pairs, sales revenue for tens of millions." Li Houchun said frankly.

At present, only 4 stores have been established in Wuhan and Yichang.

Li Houchun introduced the two phase of the construction of the cultural village in 2010. At the same time, it tried to take the initiative to sell, launch the flagship store, but relied on passive sales for a long time. Lack of marketing talents is a big bottleneck.

　 Manual outsole operation outsourcing

It is reported that since the first phase of the shoe culture village was put into use, 130 thousand visitors have been accumulated, generating 15 million yuan, and more than 20 farmhouses around the village of Yan Dun village.

"Elderly people between 50 and 70 have little source of income, let alone employment." Li Houchun disclosed that the industrial system of step by step will be outsourced by manual handwork. The fifty or sixty year old woman is the master of Nash shoes, and can be completed at home. The elderly can also prepare tourist products such as mats, shoes and baskets. The monthly income is between 800 and 1000 yuan, and become a "leisure worker".

In addition, the disabled include high paraplegia, and the company sends technicians to the door for training, paying 5 yuan for each pair of shoes. Li Houchun said that many farmers could earn up to 15 thousand yuan in annual production.

　　 Fear of imitation brand localization

Step up shoe culture village has aroused concern from all walks of life. The CCTV movie channel filmed "Liang Liang Da Ji" in this view, selected actors and props, and the traditional culture and customs were fully reflected in the film.

At present, the development of rural tourism in the province is in the ascendant. Many villages are building characteristic cultural villages, and the technical threshold of cloth shoes is low. Do they worry that other villages or enterprises will imitate the development and form homogeneous competition?

"Some people follow the example, indicating that this development has market and popularity." Li Houchun said that if other places imitate, it will be difficult to catch up with each other in 35 years. At the same time, Zhijiang shoes positioning is "culture type, local flavor and green health preservation", and the bottom of the shoe is different from other places. The sole framework is cut from the matt mat (a green aquatic plant in the pond in the Three Gorges area).

"It is hard to do this by expanding the manual process, and it is very difficult for enterprises to expand in large scale. The shoe sole of a famous cloth shoe brand in China is 95% machine building."

Li Houchun introduced that stepping up the brand promotion can explore "brand localization, product headquarters" route, the image spokesperson, the enterprise LOGO are invariable, like "Changyang step by step" mode, the concrete operation needs to be perfected.

　　 Building the hometown of cloth shoes in China

At present, the Nu Dun Bao Village "Nanhu shoes" has been declared the national intangible cultural heritage protection, and the company is the sole drafting enterprise to participate in the local standard of handmade cloth shoes in Hubei province.

In September this year, the two phase of cloth shoes culture village started. Li Houchun said that the two phase of planning should be "foot" culture, and the construction of folk culture research center, leisure accommodation and entertainment center will take the lead in the Three Gorges tourism.

At the same time, we are planning to build an ecological and cultural tourism park with an area of 500 mu. Li Houchun revealed that the industrial system, which is stepping up as the leading industry, will be built here as the hometown of Chinese cloth shoes. A traditional cultural tourism village with the characteristics and core competitiveness of the cloth shoe exhibition hall, the experience tourism garden and the mother restaurant will be built.