Fujian Shoe Enterprises Pformation And Upgrading

Fujian is committed to industrial pformation and upgrading.

At present, with the increase of labor and land production costs and RMB appreciation, China's shoe exports no longer have the price advantage.

Some developing countries have developed the shoemaking industry as an important industry and developed rapidly by virtue of their labor costs and industrial policy advantages.

In recent years, multinational giants such as Nike and Adidas have seen that these countries have the comparative advantage of footwear production, increased investment and factory strength in the area, and reduced procurement plans in China, turning orders to the new shoe making areas.

Against this background, our shoe manufacturers accelerate the pformation and upgrading of the footwear industry by means of technological innovation, increasing efficiency, reducing energy consumption and enhancing the core value of the brand.

First is the import of advanced equipment.

Jinjiang's more than 600 shoemaking enterprises imported more than 3000 sets of automatic shoe making assembly lines, 250 shoe materials enterprises have more than 500 sets of EVA shoe sole molding machines, and a large number of high-tech equipment such as stereoscopic scanners, CNC cutting board machines and so on.

When the imported equipment is in place, the overall production efficiency is increased by more than 30%, and some new production lines can even increase efficiency by 50%-60%.

The second is to increase investment in scientific research.

More than 5 shoe manufacturers in Jinjiang have established product R & D institutions and laboratories. Among them, Anta (China) research and development center has been recognized as a national technology center, and the R & D center of the footwear enterprises has been recognized as the provincial technology center.

The footwear industry in the city relies on independent research and development to master more than 2000 core technologies of footwear production, with 189 patents.

The third is to change the "low carbon line".

PEAK and other leading enterprises have put into practice in low carbon and environmental protection, replacing traditional leather with cloth, grass and other raw materials, and the selling price of products has dropped by 20%-30%.

The fourth is to import lean production.

Companies such as Guo Hui, Jordan, and Starling began to import lean production mode, so as to increase their output by 30%-50%.

After actuarial, the lean production of 1 yuan can create a value of 6.7 yuan.

Through scientific and technological innovation, we will undoubtedly inject new vitality into our export footwear enterprises, and speed up the pformation and upgrading of the footwear industry.

At present, the footwear export of our province shows three gratifying changes.

First, the export proportion of leading enterprises has increased.

In the first half of this year, a total of 59 footwear enterprises exported over 10 million dollars, of which two exceeded 50 million dollars.

The export value of these 59 footwear enterprises accounted for 38.2% of the total export value, an increase of 9.1 percentage points over the same period in 2009.

Two, the ability of product research and development is stronger.

Gradually highlight the plastic shoes, beach shoes in Fuzhou and Putian and Quanzhou sports shoes in the two major producing areas, forming a regional footwear export cluster in coastal areas.

In addition to introducing new styles in traditional footwear styles, enterprises have also intensified their research and development efforts, and constantly developed new varieties such as nanoscale shoes and ecological shoes, which have greatly promoted export growth.

The three is the higher average export unit price.

The average export price of footwear has risen from 2.597 US dollars / double in 2008 to 2.725 US dollars / double in 2009, rising to 2.983 US dollars / double in the first half of this year.

This also reflects that the Fujian footwear structure is constantly developing towards high and middle grade and high added value.