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New Method Of Reducing Clothing Inventory By Digital Display Marketing

2010/7/15 15:36:00 41

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Digital Display Marketing Clothing Inventory

Yes, a lot.

Clothing enterprise

The inventory problem is not a simple resource reserve or idle problem. Inventory is largely a problem of seamless connection between enterprises or departments.

Digital display is a display design based on the data and information resources of the apparel enterprise information management platform.

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Under the background of the vigorous development of computer technology and the extensive implementation and application of digital technology in various fields

With the efficient and accurate data collection and analysis ability of information technology, digital display makes display design a link.

It can perfectly combine perceptual aesthetic cognition with rational inventory analysis, product analysis and other factors.

Column design, which is a visual marketing tool, provides a broader space for its full potential.

　　數字陳列與庫存控制的關系

Display design is one of the most effective marketing methods of terminal, mainly through products, windows, and goods.

Shelves, props, models, lights, music, POP poster, passageway and a series of store elements are organised.

So as to achieve a visual marketing activity to promote product sales and enhance brand image.

It is intuitive.

And systematicness, with promotion as the purpose and visual language as the main means.

and

Clothing display

It is closely related to inventory, and display design is the way to display inventory products.

Means determine when and where the inventory products are presented to consumers.

Therefore, it plays a very important role in the sale of stock products, and also plays a major role in controlling the volume of products.

Influence.

The figures are based on a large number of brand sales data, not only can better achieve the promotion of product sales,

Disseminate the goal of brand culture, and take account of the responsibility of adjusting sales trend and preventing inventory.

Through the analysis of sales data, we can reasonably plan the process of display design and adjust.

Display design

Ideas and parties

In order to control the inventory and control the backlog of unsalable goods, the display design can satisfy the general purpose at the same time.

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　　數字陳列減壓庫存的實施方法

　　1、合理設計終端銷售管理的流程

The use of digital display for inventory decompression requires the company to have an interactive and collaborative management system.

To make display design not only display the work of a designer, but become a common concern.

It is necessary for the Department to provide relevant information and information to display designers in a timely manner.

According to relevant information, scientific and timely commodity display design is made, so that the display design is not only conforming to vision.

Aesthetic demand also meets sales promotion and inventory control purposes.

According to past sales conditions, sales targets and economic forms in the past year, enterprises will make the next year's commodities.

According to the commodity plan, the designer designs the new product according to the sales plan and display mode.

The production department organizes the production according to the design and requirements of the design department; the display department is aware of the sales plan and production.

Product design ideas, understanding of inventory conditions, past sales of unsalable goods, shop design and other factors.

Display design; store sales staff, understand the design idea and understand the sales in display design.

Point to the case, expand shop sales.

　　2、及時提供數字陳列的需求信息

There are two main contents in the display, one is the display plan of the new product launch time at the beginning of the season, and the two is the day.

Regular display adjustment.

Display planning mainly includes planning for display objects, display areas and display modes. Three

On the other hand, display adjustment mainly refers to the adjustment of display color composition, the adjustment of style matching, and the adjustment of inventory proportions.

The adjustment of display details.

In the work, display designers need to clarify their own information needs and grasp all aspects in time and accurately.

Information and analysis, so as to be able to develop effective travel display planning, to ensure that new products can be obtained.

Good display and promotion, backlog products can be very good sales, reduce the loss of enterprise interests.

Some newspapers

Table information can be obtained directly from many garment management systems, but some report information needs are software departments.

Where the system can not directly provide, it is necessary for the company to make use of existing cooperation under the cooperation and interaction of other departments.

Data and information resources and other data analysis tools, such as EXCELL, BI, etc., are used to carry out the two scores of data.

Analysis, so as to get the personalized information needed for display design, in order to make up for the information gap of software.

3, make use of

Data analysis

Guiding the layout and adjustment of exhibition

The display of unsalable goods is an element that needs to be carefully considered when using display design to reduce inventory.

We should adhere to the principle of "overall sales promotion" in the display and adjustment of styles.

We should consider the possibility of selling new and old collocation, and selling the unmarketable collocation as much as possible, because generally speaking, consumers are actually right.

Popular and old and new products do not have a very clear concept. What they care about is intuitive visual perception.

The fashion and fashion emphasized by their visual language are new products and new fashions in their eyes.

In daily display and adjustment, do not be too rigid to distinguish between old and new products and unsalable products, as long as the final display.

The effect can show beauty and fashion.

However, this is also a test of Chen Li's skills and strength.

In order to integrate the new and old products, we should use the unique and innovative collocation and display props.

The same fashion vision.

1) watch and remain unmarketable

commodity

Inventory situation.

For best sellers or unsalable goods, keep checking their inventory.

If not, if necessary, check its total inventory status so as to facilitate the decision whether to replenish or implement sales promotion.

In addition, special attention should be paid to seasonal products. These products are seasonally strong and sell short.

The popularity cycle is short, the elimination is fast, and its distribution ratio is slightly lower, which does not show the sales momentum of the seasonal products.

The phenomenon is actually warning us, calling on us to accelerate the pace of sales.

After this phenomenon, measures should be taken immediately to consider the inadequacy of the previous display mode and to change the plan in time.

And adjust the display of stores to prevent this potential crisis from breaking out.

　　2)根據每年的銷售報表進行合理庫存時間的推論。

According to the sales reports in the past years, we can deduce the turnover speed of all kinds of commodities and reasonably grasp the best products.

Showing and selling time periods is of great significance to the marketing plan of the middle ranking merchandise.

It is said that after the arrival of goods, the time for the last storage of goods will prevail. The general merchandise shall be 90 days' inventory limit.

Fashion women wear shorter time, and men's clothing, professional wear and other styles of clothing changes little, stock time.

It can be extended, and each enterprise will decide according to its own situation.

　　3)重視庫存金額較大的單品

In addition, in order to prevent inventory and avoid bad debts, the unit price of goods should also be considered when making the presentation.

And the amount of inventory, generally speaking, the high unit price and high inventory should be carefully and emphatically.

Column.

For commodities with a large amount of storage, Chen Li should focus on the design of display.

Promote more products and prevent their backlog. Of course, we should consider these products in the process of making relevant decisions.

The number of stocks.

For many garment enterprises, inventory problem is not simply a resource reserve or idle problem, inventory.

To a large extent, there is no seamless connection between enterprises or departments.

The real essence of the theory is not the management of logistics, but the business process management for the business process.

In view of the management of business process details, in order to further improve the quality of inventory management, it is bound to be enterprises.

The business process of the industry is adjusted to a certain extent, and scientific management of the links between the processes is carried out.

The implementation of business in the process is strictly and meticulously managed, supervised and assessed, and inventory control is used as the process of the company.

Employees' common performance appraisal projects attract the attention of the whole company, so that the company can work together.

Create good inventory control and build a bright future for the company.