How To Build An Excellent Team Culture?
As a branch or provincial office, it is not only an integral part of the company's team, but also a relatively independent branch abroad. It is responsible for implementing the sales directives of the company headquarters and closely cooperating with the company headquarters. The team is a collective, should have a comfortable working environment, the corresponding salary and welfare protection, so as to ensure the team's combat effectiveness, cohesion and invincible. Here we exchange this topic with friends from the national medical circles, hoping that we can learn more advanced things from mutual communication. Over the years, as a manager of national marketing for many companies, there are numerous branches and provincial offices that I have run and managed. The content of team building is mainly from the following aspects:
First, team Construction
According to the need of work, we should set up corresponding jobs and do their duties and responsibilities, so as to meet the requirements of companies and customers. At the beginning of each branch or provincial office, a full-time accountant and a complete financial system must be established. Although it is a branch office or a provincial office, it must be managed according to the company's formal financial procedures. All the money and goods are responsible by the special person, not the head of the branch or provincial office has the final say.
The main responsibility of the head of a branch or provincial office is to be responsible for the sales, maintenance policy formulation, customer development, staff training and management in the area. Under the branch or provincial offices, the principle of setting up branches at the county level should generally be based on local materials. The recruitment of staff in each region can be maintained in two sources: the main channel is the talent market, and the auxiliary channel is the introduction of acquaintances.
The principle of recruitment is to ensure that the age of the office staff is reasonable and the knowledge structure is reasonable. Many age groups can be employed. Young people are not the only ones who want to be young. Middle-aged people's work experience, life experience and loyalty to work will help young people, while young people's vigor and momentum will stimulate the middle-aged people's efforts and complement each other. Choosing a salesperson, of course, requires loyalty, hard work and communication skills. But in doing business, we must have a wolf like possessions and collective spirit. We need to have strong desire to conquer and become friends with our customers.
Two, team members to solve their worries
Many new people enter 8A, a branch office or a provincial office. As the main force of the company's sales, the key issue that the salesmen are concerned about is whether they will repay in the future, and whether they can guarantee the real wage. In this regard, each branch or provincial office should resolutely implement the consistent policy of the company headquarters so as to ensure that everyone who works hard and diligently can enjoy the same level of treatment as other advanced enterprises. When many new people enter a branch office or a provincial office, they will worry about the occurrence of arrears and maintenance fees similar to other companies. I sometimes suggest that the heads of branch offices or provincial offices can take advance payment or shorten the payment cycle in this respect to ensure that every salesperson can get his due benefits in time.
Many inexperienced newcomers should give them about three months' adjustment period after they enter the company. They should be trained from skills and skills, so that experienced employees, outstanding advanced staff and experts can let new employees run the market with their old employees until they think they can work independently and pass proper examinations to arrange their independent work.
At the beginning of the work, if the sales are not smooth, the person in charge should provide corresponding promotion policies according to different regions and personnel, so as to reduce the difficulty of the new employees entering the market and help them overcome the psychological difficulties in the early stage of their entry, reduce their frustration in entering the market and enhance their confidence in the sales work. I always believe that it is easy to destroy a person's confidence, but it is very long for him to establish self-confidence, and the sense of accomplishment will make the salesman grow up faster.
The company should pay the endowment insurance to the employees, so that the employees will have the backing. In terms of salary level, employees' income should be similar to that of the same level of income in the whole country. In addition to the company's rewards, holidays and welfare benefits enjoyed by employees during holidays and holidays can also help us feel the collective existence and concern of our branch offices or provincial offices.
Three. team Employee motivation and healthy competition
The motivation of employees is mainly from two aspects: team motivation and staff self motivation. Team motivation is mainly from the perspective of team development. With the continuous development of each head office, the scale of each branch or provincial office is also growing, so it is necessary to find and train talents. Every branch or provincial office can become a qualified manager. Through a year's assessment and observation, we can find some employees who are very vocal in their business. In the next second years, they will be able to change their identities, so that they can take more responsibilities and get more returns.
The team's incentives include the company's advanced selection, the advanced selection of branch offices or provincial offices, as well as the commendation and affirmation of the monthly "earth generation" work conference. The self motivation of employees is mainly based on the staff themselves, which is manifested in the personal vision planning, creativity and honesty of employees, which enables employees to constantly surpass themselves and improve themselves. In this way, many excellent employees can learn valuable things from outside the team and apply them to practice. They will jump out of the limitations of their own group and learn from other excellent talents, so that they can get better development and improvement.
With the rapid development of society and the acceleration of people's pace of life, the pressure of work is also growing. Competition is the reality that every person who wants to succeed can not evade, and the competition within the team is inevitable. As a team, the head of a branch or provincial office should make the competition between the employees healthy. In order to stop the vicious competition among the employees, the responsible person needs to create a sound and perfect performance evaluation mechanism. The branch or the provincial office can not only evaluate employees with the sales performance, but should make objective evaluation with a comprehensive range of contents.
An open communication system should be established to encourage people to contact more, communicate more, and express their ideas honestly. If they are not directly reflected to the responsible person, they can tell the relevant personnel of the office and convey them. The management of the office must not hate a person for his complaints. The separation of personnel from different departments of a multi branch or provincial office will lead to a certain idea of your colleagues. Therefore, it is necessary to make sure that everyone is at ease at this time by communicating with them openly or privately. It is necessary to recognize that the team exists for the sake of achieving good results. The purpose is to hope that under the leadership of the collective and with help, the collective and branch offices of the branch or provincial offices will continue to grow and serve better. A person's strength is always limited. Only when we unite and twist together, can we achieve better results.
Four. Training for team members.
As a group, the composition, knowledge structure and work experience of employees are uneven. This requires the heads of branch offices or provincial offices to carry out some corresponding training for their employees. It is necessary to let them know about the relevant product knowledge through professional training. Sometimes, many people have never done any sales work. What should we do? We should arrange experienced employees to "pass, help and bring" them, and understand the whole workflow through practice. Some workshops and conversation skills should be focused on each month's regular meetings so that we can learn from each other and learn from each other.
Five. Communication, communication and cooperation among team members
Encourage employees to communicate with each other and communicate with each other, especially the salesmen in the same market. They should communicate with each other more often and understand the way they handle each other, because each employee represents the image of an enterprise and can not influence the overall image of the company because of the different ways of doing things. There have been some areas where competition between salesmen has led to mutual suspicion. So we need to talk to each other separately, redesign the market development framework, harmonize policy scale and external caliber, so that they can cooperate with each other, and no longer produce friction like before, so the business work is also very good. In my opinion, communication and communication between employees sometimes require supervisors from branch offices or provincial offices to supervise and urge them to cooperate.
Just like ants, individual individuals are insignificant, but teamwork can move more than a few times the weight of their body. Similarly, bees are able to build complex honeycomb structures through teamwork. As a whole, communication between employees and responsible persons should also be fair and reasonable. The reason why Bao Zheng was respected in Song Dynasty was that he integrated a set of standards of sense and principle into law, and then spread this rule to everyone.
The rules and regulations of an enterprise team are much easier to modify than those of the law. As a branch or a provincial office, they should not only be fair when making the system, but also be fair when implementing the system. The ancient saying "do not suffer from widows, and suffer from unequal", employees are afraid of managers responsible for dealing with employees' affairs in an unfair manner, making them feel isolated, so they worry about their gains and losses all day long.
Six. Stability of team members
Stability is a very important part of a sales team, which is mainly based on branch offices or provincial offices. As the head of a branch or provincial office, you rely on your team. What you want to win is the heart of your salesperson. All you can do is to give your salesmen respect and try to communicate with them. You can thank the business people on behalf of the company and the company on behalf of the company. And the greatest respect for salesmen is to give them trust and give them full freedom to play. Everyone's market is different, everyone's approach will be different, but we want the same result. So I highly recommend humane management, like family members. Skiing together in the summer, skiing together in winter, organizing collective activities every season, these activities will enhance internal cohesion and stability.
When an employee thinks that your environment is no longer suitable for him to survive, he will leave without hesitation. Human factors occupy a large proportion in sales work. It takes time for every employee to change their roles and be recognized at the same time in their work. Therefore, those who work hard and be honest can be kept in the team for a long time. For those who perform generally, they should try to help them improve their performance so that they can feel the support and help of the team and believe that they will work hard.
It is impossible for any company to train new people regularly. If a team resigns in a certain proportion of the year, it must be that the head of the team has problems, either the working methods, or the work attitude, or the instability of the policy, which makes people feel unsafe, which will lead to instability of team members.
The goal set for every business person must be reasonable and endeavor to be achieved in the future. Big goals are achieved by gradual and phased goals. Each area has a different foundation, and each salesperson has different abilities and advantages. Therefore, the stage will be very important.
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