Heng Yuan Xiang: Business Storytelling About Brand Prosperity And Decline

　　 In July 15th, "the first person in Chinese storytelling" Dan Tianfang The modern version of the three dimensional storytelling "sheep God" was held in Beijing. Before that, most of his works were presented to fans in the form of radio.

"Sheep God" is the development of Chinese brands through the development of hundred years old Heng Yuan Xiang. brand It is of great value. This TV storytelling works is the first time that the screen of Dan Tianfang's illness has been recovered after the onset of illness. At the age of 75, the modern three dimensional storytelling is a breakthrough for Dan Lao, which is also of great significance for Chinese storytelling circles.

　　 Business storytelling tells the rise and fall of brands

Some people joked that the eight word "Kou" in Dan Tianfang's name seemed to indicate his eloquent storytelling career. Dan Lao did not deny that not all of his books can be recorded, such as too many tricks in journey to the west, but Jin Yong's novels are too delicate for love. What he most likes to say is "gold and iron horse". But single old man has had a wish many years ago. Over the years his works have been presented to fans in the form of radio. He also wants to provide a new visual and audible attempt through TV. Therefore, the TV version of the "sheep God" adapted from the Heng Yuan Xiang's documentary works "Yang Xing Tian" is undoubtedly a long lost wish of the single old man.

In contact with hyz Before, he had a bit of a grudge about modern business storytelling. When he really understood Heng Yuan Xiang, he said, Heng Yuan Xiang's history is not a development history of an enterprise or a generation, but a history of the rise and fall of an industry or even a country's brand.

Dan Lao believes that in the era of globalization, when foreign brands enter China in large numbers, they will consciously and unconsciously accept the cultural concepts and lifestyles of brand export when they bring in international brand names. Today, with the popularity of the "American Dream", China needs to build, build and sell our own brand. After reading the script, Dan Lao was very excited and said that he had benefited greatly. He allowed his son to learn the brand operation of sheep God. He said that it is his duty to tell China's brand's indomitable development history through Heng Yuan Xiang, in order to give Chinese enterprises more enlightenment, go abroad and move towards the world.

　　 Transformation of three-dimensional storytelling to seek breakthroughs

For Dan Tianfang, 75 years old, he is tired of trying modern three-dimensional storytelling at such an advanced age. From one desk, one person, one awakened wood to a folding fan from the traditional library, to the radio station only to hear the infinite imagination of its voice, and then to the appearance of only one chair and one person's screen today, every transformation of Dan Tianfang brings surprises to the fans. But this transition is really too large, and physical reasons, let Dan Lao feel very laborious. He said that the five traditional storytelling hours were added together to gather enough to record a modern commercial topic. Because I have to memorize books for 6 times, and the traditional ones are familiar. Modern storytelling should be redesigned, and all kinds of expressions are brand new.

He admits that although he is already in the sunset, he still hopes to inject more fresh elements into modern storytelling art through constant and bold attempt.

As for commercial storytelling of modern business genres to move onto the screen, it is no longer just away from real life, seeking breakthroughs and inspiring to the world. Dan Tianfang began his trial as early as last year.