Blankets Industry: Low Price Competition Is Better Than Win-Win Cooperation.

In recent years,

When it comes to blankets, there are one or two of them.

Blankets, as necessities of life and wedding gifts, are becoming more and more popular among consumers.

After the revolutionary change of "polyester nitrile" in the blanket industry, the production cost of blankets has been reduced, and the price has also decreased.

But at the same time, there are many enterprises in the industry to reduce prices. The vicious competition in the industry has intensified, which has seriously affected the healthy development of the industry.

In July 16th, the 2010 nationally held in Lianyungang

Significant increase in output

Before the 80s of the last century, blankets were mainly traditional woollen blankets, acrylic blankets and viscose blankets.

After more than 30 years of development, the output of the blanket industry has increased significantly.

Peng Yanli, chairman of China Wool Textile Industry Association, introduced the development of the blankets industry with figures.

20 years ago, the national blanket output was only 22 million 960 thousand, and by 2009 it had exceeded 400 million.

To sum up the reasons, Peng Yanli thinks: first, the introduction of the raschel blanket production line has widened the product structure range of the blanket industry.

Secondly, China's accession to the WTO has brought good opportunities for the development of blankets in the international market.

Third, the abolition of the blanket quotas in China has greatly promoted exports and played a huge role in promoting and promoting international share.

According to statistics, this year 1~5 months, blanket export has reached 137 million.

The continuous decline of the cost of raw materials has also promoted the rapid development of the blanket industry.

The change of the structure of "Di nitrile" raw materials has further improved the competitiveness of the products.

Zheng Junlin, Secretary General of the China Chemical Fiber Industry Association, analyzed the operation of the chemical fiber polyester industry in the first half of this year. The production of polyester fiber filament reached 6 million 235 thousand and 700 tons in 1~5 months this year, an increase of 15.94% over the same period last year.

The rapid development of the chemical fiber and polyester industry has brought great confidence to the delegates. The price of raw materials for blankets will be reduced and the production cost will also drop.

increase

This year is the last year of the "11th Five-Year plan". It is also a key year for the implementation of the three year plan for restructuring and revitalizing the textile industry. Adjusting the industrial structure and promoting industrial upgrading is an important task facing the textile industry, and the blanket industry is also facing this task.

Peng Yanli said that because of the large market demand over the years, the blanket industry has basically taken a development path based on capacity expansion.

In the future, enterprises need to rely on industry self-discipline to promote the overall development of the industry.

Yang Donghui, vice president of the China Textile Industry Association, has also analyzed the severe economic situation at home and abroad from the operation of the entire textile industry, and suggested that enterprises should treat them with an optimistic mood and a cautious attitude.

Adjusting the structure, increasing the contribution rate of science and technology and the contribution rate of brands are more and more important for the development of enterprises.

Peng Yanli said that the future development path of the blankets enterprises must aim at improving core competitiveness and increasing the development of new raw materials.

At present, consumers have proposed environmental protection and health requirements for blankets. In order to cope with ever-changing market demand, blanket enterprises should vigorously develop new varieties that adapt to the market, improve the technological content of products, increase brand building and increase the added value of products.

Only by promoting the coordinated development of the upper and lower reaches of the whole blanket industry chain can we enhance the competitiveness of the industry so as to ensure the healthy and stable development of the industry.

With the introduction of the warp knitted raschel blanket production line in China, China's blanket industry has developed rapidly.

Raschel blanket is loved by consumers for its bright color, good handle and elegant appearance.

Blanket enterprises are also vigorously expanding the range of Raschel blankets in anticipation of new breakthroughs.

Professor Chen Nanliang of Donghua University research institute thinks that after 20 years of development, raschel blanket has great room for development of new raw materials, technology and weaving equipment, and wool dyeing and finishing technology.

Using natural fibers, ultrafine fibers, new cellulose fibers, special functional fibers, blended yarns and fancy yarns as new materials will become a new trend of warp knitted raschel blanket.

From the aspect of weaving technology and equipment, the new equipment has improved the adaptability of various raw materials, yarn and specifications, and further improved the production capacity of various products, greatly improved the speed of machine operation, and the development of automatic computerized numerical control. It has provided equipment support for improving the output and specifications of blankets.

In the future, energy saving and environmental protection dyeing and finishing technology and functional finishing technology will be the development trend of blankets dyeing and finishing.

Cooperation can win in chaos.

With the coming of the post crisis era, the unstable factors in the international market will continue to affect the development of the blankets industry.

The different judgement and grasp of the international economic environment determines the direction of development of an enterprise.

Domestic macroeconomic policy is at a crossroads. Export tax rebate, exchange rate and credit policy will affect the operation results of enterprises at any time.

At present, the chaotic market competition has brought the enterprises into a price war, and many sellers regard price reduction as the most powerful means of competition. However, the buyers are doing everything possible to keep the price down or find a lower price.

The export price of blankets is getting lower and lower. In 2000, the export price of China's blankets was 8 US dollars. In the last five years, the export unit price dropped to 3.92~4.95 US dollars.

The low price and low quality products on the market have seriously damaged the reputation of the products and the image of the industry.

Qian Chunsheng, chairman of Linyi Xinguang woolen blankets Co., Ltd. believes that the root cause of market disruption is homogenization of excessive competition, homogenization of management methods and means, and homogenization of products and functions.

Zhu Jie, chief engineer of Zhejiang true love Group Limited, said that the low price competition made the enterprises struggling in the price war. Although the large blanket enterprises were making money every year, the money earned was very hard, and it was not easy.

Qian Chunsheng can not help asking: how long will this price war last? What will the final result be if we keep on fighting? Will the blankets provide cheaper and cheaper products? Can it bring benefits to the enterprises? At the same time, Qian Chun Sheng also put forward some ideas in the following aspects: "can we innovate the way of management, open up new markets and find new demands? Can we improve our development capabilities and speed up the provision of new products to the market? Can we redefine the functions of the products and re pricing them?"

Editor's note: it is easier for us to succeed in cooperation. Qian Chun Sheng has put forward a bold proposal. According to the different characteristics and advantages of the blankets, the trade partners in the blankets will pform the competition into cooperation, take the lead of the leading enterprises as the core and form a certain group, divide the market area, product development and so on, and even engage in joint ownership and centralized procurement. They should rely on each other and supervise each other, so as to avoid price competition and raise the threshold of the industry. This will not only reduce the entry of new capital, but also protect the interests of all parties.