Vanke'S "Gimmick Effect"

After a stalemate, a few months later,

In late July, there was no news on the real estate media that could be hyped up for a long time. All of a sudden, it was news about the opening of the Changyang peninsula of COFCO Vanke.

The selling point of this news is Vanke's price cut!

What is the truth? The so-called price reduction is merely lowering the expected price of the opening.

Vanke propaganda said, originally I intend to sell 15000 yuan / square meter, now only sell 13500 yuan / square meter, do you think it is a price cut?

In such a long drought and hope of rain in the property market, "price reduction" is no doubt a stirring word.

Deadlocked housing prices have lost confidence in many rigid needs, especially those who repeatedly lost their buying opportunities because of wrong decisions two years ago, and vowed not to miss it again.

So Vanke's so-called price cuts, coupled with the popularity of big developers, tempted a lot of impulsive minds.

As a matter of fact, no price that has been sold has no meaning.

Vanke sells apartment buildings outside the south 5 ring with the average price of 13500 yuan / square meter. Is it cheap? It's really not cheap.

The price of the land is five thousand or six thousand yuan per square meter, and Vanke sells for 10000 yuan per square meter.

Moreover, such a large developer in Fangshan, the local government's preferential policies are also many.

Those are more fringe benefits.

Selling to 13500 yuan / square meter, the profit will be over 30%.

And in its propaganda, consumers seem to have picked up a big bargain. If they do not hurry, they will miss the last bus.

The use of price cuts as a gimmick to promote publicity is also a reflection of the urgent need for quick return of funds. Otherwise, they are unwilling to use this killer.

Regulation has been carried out until now, new disk projects have lowered the opening expectations, low-key discount.

Compared with Changyang, the initial average price of 50 thousand yuan per square meter or more than the rich force 10, the open paction average price of 38000 yuan / flat, is a more real price.

However, even if the price of the urban property is more reasonable, the absolute value of high will block most people's footsteps, and the stage of performance will have to be sold to many suburban houses.

In fact, in the current round of regulation, suburban property has exposed many weaknesses, such as low thresholds, easy to breed hype and bubbles, and poor resilience.

And the Vanke's new disk outside the 5 ring of the south of the house is basically deserted. It's all good for the subway to get to such a high price.

It is necessary to invest in the facilities to be oversold.

Instead of spending a couple of million to buy such a house, it would be better to buy old second-hand housing in many districts of the city.

Vanke took the lead in reducing prices in 2007. It grabbed some market share and gained a good reputation.

In 2010, Vanke again played the banner of "price reduction". Maybe it was just a gimmick.

The root of the problem lies in the government's control over the past, and the local government is unwilling to give up the fat to the mouth and frequently release water, leading to the regulation and control of air-conditioning.

Therefore, whether developers or second-hand housing sellers have a fluke mentality, hoping to carry the storm.

Although the longer the sew situation dragged on, the more advantageous it was for the buyer.

The Vanke sales, in fact, exposed the quiet property market under the surging undercurrent.

If policy is not firm, retaliatory rises will be instantaneous.