Many Capital In Zhejiang Began To Drool.

Hangzhou's temperature has exceeded 39 degrees Celsius in recent days. You definitely want to go into the air conditioning room and swear never to come out. The Mixc's ice skating rink is one of the most attractive "air conditioning rooms" in Hangzhou.

Yesterday, reporters learned that in recent weeks, the the Mixc skating rink has become the most popular city in Hangzhou.

It is also such a tempting investment return that many Zhejiang "

The Mixc opens one hour ahead of schedule every morning.

"Our Vientiane skating rink opened for 3 months.

The main reason is that we are the first large ice skating rink in Hangzhou. In addition, the summer vacation, coupled with the hot weather, has become the best place for students to enjoy their summer holidays.

Liu Ying, a promotion assistant at the ice rink, told reporters that "because of too many people, the shopping mall has also provided us with convenience to open the door one hour ahead of schedule every morning."

It is understood that the opening time of the rink starts at 10:30 in the morning.

But tickets are also needed before admission.

On Monday morning, the reporter interviewed him for a working hour, but there seemed to be no cold feeling. The ticket office was full of people who bought tickets.

Wang Qiuyu, a 10 year old boy, is playing in the rink. His mother, who is waiting on the side, told reporters: "we live in the west of the city. We start to rush out for buses at 8 a.m., so that we can catch up with 10:30.

I don't think there are so many people here. If we can have one in the west, "

The public likes to spend the summer here.

The two days coincided with the high temperature in Hangzhou, and the temperature reached 39 degrees Celsius.

Indoor leisure projects have become the first choice for many consumers. Skating rink is really ice, and it is not popular to sweat too much during sports.

Ms. Lin from Sichuan told reporters: "I took my 8 year old son to Shanghai to see World Expo.

After that, he took his son to Hangzhou for a tour.

As a result, the first place recommended by friends is the skating rink in the Mixc.

On such a hot day, I am worried that the children will get heatstroke if I go to West Lake, so I will come here.

It's nice to play. It's cool and interesting in this form of skating rink. If only we had Sichuan. "

Reporters then interviewed a number of ice skating consumers, most of them said that playing here is due to hot weather.

And the price here is acceptable. 10:30-12:30 in the morning is 50 yuan, and 60 yuan in the afternoon.

After summer vacation, Monday to Friday are 50 yuan a day.

After the purchase, skates and Bracers and kneecap are needed for skating.

The total investment of the rink is 30 million yuan.

Reporters also learned that the total area of the ice skating rink is 2400 square meters, and the area of the ice rink is 1800 square meters.

Liu Ying also said, "the ice rink is built according to the standards of the Olympic Games, and the total investment in the rink is 30 million yuan."

Most of the equipment in the rink is imported from Canada or the United States.

Liu Ying said, "the most expensive ice making system is ice rink, the price is about 10 million yuan.

In addition, the ice cars that repair the ground every time in the rink are imported from Canada, which costs about 1000000 yuan a unit, and those who drive ice cars must be very skilled.

In addition, Liu Ying also said that the floor inside the rink is also a dedicated rubber floor for the convenience of customers wearing skates specially laid.

After the ice rink was built, the big investment has basically been completed.

Liu Ying said, "the ice rink in the Mixc, Shenzhen has been open for five years, and they have not invested in hardware anymore, so far they have not been redecorated."

100 thousand of a day's turnover will be returned in a year.

The total investment of the skating rink is 30 million yuan.

According to the data provided by Miss Liu Ying, an assistant to miss rink, the reporter calculated that there were 2000 people per day, with a consumption of at least 50 yuan per person and 100 thousand yuan a day, 36 million 500 thousand yuan a year.

In this way, we will take back the initial investment in almost a year.

On the prediction of cost recovery.

Liu Ying said, "our company has not budgeted the question of cost recovery. To open this ice rink is to improve the popularity of shopping malls, and to provide consumers with a leisure sport besides material comforts.

But I understand that the ice skating rink in the Mixc, Shenzhen, soon recovered after the operation.

According to the latest statistics, our business in Hangzhou is better than Shenzhen. "

"Vientiane skating rink is Huarun's new Hongji real estate development company's own business.

The Mixc is one of the industries of Huarun Sun Hung Kai Real Estate Co., Ltd., and opening up such an ice rink in its own market is not the primary goal of profit, but mainly to improve the popularity of shopping malls.

Liu Ying finally stressed.

Private capital has sniffed investment opportunities {page_break}

"We have been in business for just a few months, and many smell sensitive businessmen have begun to aim at the business opportunities of a skating rink."

Liu Ying said, "some time ago, Jiangsu and Zhejiang investors have consulted our company and proposed the intention of joining, but we did not join this service."

Liu Ying also stressed: "the skating rink has strict requirements for equipment professionalism.

In addition to equipment, business management is also highly professional.

Usually professionals who are engaged in the industry can be competent all the year round, but because the supply of such talents is limited, it is hard to find.

In addition, apart from providing leisure services, the skating rink usually hosts some professional and semi professional skating competitions, which also require corresponding resources.

A person in charge of real estate in Hangzhou told reporters: "I think this project is very good, and I have the chance to do it."

However, I think the problem is not 30 million yuan investment, but the shopping mall behind the skating rink.

It is very easy to build such a skating rink, but it is really difficult to find thousands of square meters of venues and gather people to the skating rink.

Therefore, from the current situation, the most feasible way is to cooperate with entertainment places such as shopping malls and amusement parks.

80% of the skating rink is in the mall.

The skating rink in Hangzhou is so hot. What else?

Reporters searched the Internet. The ice skating rink is currently mainly developed in relatively developed cities such as Beijing, Shenzhen and Shanghai.

In Beijing, there are 10 large and small skating rink, eight of which are located in shopping malls in Chengdu.

Beijing Xidan Cultural Plaza, China World Trade Center mall of Jianguo Wai Street, Chongwenmen New World Shopping Mall and so on. Only the skating rink, which is relatively professional, is set up in the corresponding ice skating club.

"Skating rink and shopping malls are interactive, and it is for this reason that both sides support each other."

Liu Ying said that the ice field opened in the shopping mall, first of all, it solved the problem of passenger flow.

After leisure shopping, it's natural to spend a little money on sports and fashion.

At the same time, many people are also attracted by the skating program. For the shopping mall, as long as the guests come in, there will be more or less consumption, of course, it is cost-effective.

Xu Gang: do research and consider investment again

Yesterday, the reporter interviewed Xu Gang, a famous professional manager.

"For the Mixc, the skating rink is a very good project.

But other investors should be cautious and pay attention to investment risks.

Xu Gang said, first of all, we need to analyze these customers, who they are and how many people they have.

If one or more of them are built in Hangzhou, is the supply still in short supply or the supply exceeds demand?

If the supply exceeds demand, how can these consumers grab their side?

Secondly, where to build is also a problem.

Obviously, the building effect in the mall is quite different from that in other places, so the early location is also very important.

"Therefore, I suggest that investors should remain sober minded and calm in thinking of projects with high returns."