Enterprise Sports Marketing Needs To Cooperate With The Whole

In August 6th, there was a study that showed that an enterprise is improving worldwide.

Nowadays, sports marketing has been accepted by more and more enterprises, and has become a "highway" for more and more enterprises to complete brand promotion, and related pharmaceutical enterprises are no exception.

For example, since August last year, Baiyun Mountain and Huang Chinese Medicine carried out expired drug change activities in Kunming, Yunnan, providing that all those who took part in the dressing change had the chance to get tickets for the world cup in South Africa; for example, terminal pharmacies, "for the World Cup 'drink' - a healthier, more delicious combination of heat and toxic detoxification", "watching the ball to eat American ginseng, eyesight to drink herbal tea", "passion World Cup, moving to the drugstore - gastro intestinal merchandise sales promotion"...

A variety of thematic activities also made a small fire.

The first is the high-profile and systematic brand marketing of pharmaceutical companies. The first is the short-term promotions of the drugstores. It seems that the pharmaceutical industry has gone all out. However, the author thinks that the former focuses on their own brands, while the latter pays much attention to their own sales volume. Although it is understandable, it is also worth considering: can we still do better?

Marketing needs overall coordination.

In order to establish, maintain, disseminate brand and enhance customer relationship, a series of marketing work of brand planning, implementation and supervision is called "integrated marketing".

Integration is the integration of independent marketing into a whole to produce synergy.

These independent marketing tasks include advertising, direct marketing, promotion, personnel promotion, packaging, events, sponsorship and customer service.

If sports marketing is to achieve amazing results, it is also necessary for enterprises to do marketing coordination as a whole.

First of all, we must maintain a reasonable cycle and time span. Sometimes we need continuous marketing or sponsorship activities to build and consolidate reputation and reputation.

Secondly, if enterprises want to make sponsorship play a role, they have to do a lot of marketing outside the stadium.

For example, to strengthen the interaction of the market in the game market, to hold various types of product recommendation meetings and public welfare activities.

Upstream and downstream joint operations

For drugstores, in fact, besides selling drugs, they are also selling healthy places.

"Big health" is also the way forward for the future development of drugstores advocated by the industry. Drugstores and sports have a great relationship. Therefore, in addition to sports related sports marketing, we should try more sports marketing themes and promote healthy sports and correct sports protection concepts. It can serve as one of the value-added services of pharmacies.

Short term sales promotion and long term brand accumulation can complement each other under the framework of integrated marketing.

Long term brand and strategic planning and multi-directional integrated marketing communication are essential for the growth and growth of enterprises.

In addition, in addition to their own affairs, the pharmaceutical industry and terminals can also work together.

The relationship between industry and terminals is difficult. This is a long-standing problem.

And the chance of cooperation is often missed.

It is a good opportunity for communication and cooperation to jointly launch sports marketing when the World Cup comes.

Wang Laoji, a person in charge of public relations, once said: "the world cup is a stage full of passion. If the drugstore wants to carry out the theme marketing activities similar to the world cup, Wang Laoji is willing to take an active part in it.

It can be seen that sports marketing can not only be a consumer of public relations, but also the sales volume or brand of a product. It is the way to expand marketing from sports marketing to integrated marketing.

From a big pharmaceutical country to a powerful pharmaceutical country, we need to explore the value of marketing from a deeper level.

"The object of sports marketing public relations is not only consumers, but also the sales volume or brand of the product. The opportunity to do a good job in market development and channel construction is the way to expand from sports marketing to integrated marketing."