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Qixi Builds Wealth With Culture

2010/8/6 19:40:00 59

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Tongxiang Wuzhen West Gate Scenic Spot has been opened for more than 3 years. It has been called the paradise of love by the young people. Many people come to the town because of the TV drama "the water of the year" and the good Wuzhen tourism word-of-mouth.

Travel?

Product and theme activities.

In traditional Western Valentine's day and "

The seventh evening of the seventh moon

During the period, Wuzhen will launch thematic tourism products and thematic activities in a timely manner.

This year's "Tanabata", due to the Expo effect, the ancient town tourism is very hot. The scenic area planned the "seventh night" package of Wuzhen, which aims to provide tickets for young couples, accommodation, leisure and entertainment value-added services integrated holiday products.

Wuzhen Scenic Area

media

The head of the public relations department said, "many people who love Wuzhen come to the ancient town to take part in the activities of Lantern walking." on the seventh day of the seventh lunar month, we will take the lantern for love as the theme. While packing the tourist resources of the scenic spot, we will guide tourists to participate in the fresh folk activities of the ancient town and integrate them into the deep experience tourism.

Young men and women who will participate in the event will get a lantern, lantern, honey or lantern for love.

Compared with the scenic spots, the activities of shopping malls planning are more interesting.

Dai Mengde Shopping Center Marketing Customer Service Department official said that the mall in recent years will not miss the "Tanabata" promotion, this year is the sixth year, and strive to make some new ideas.

"In order to match the brand adjustment of the mall, we plan to organize a" match up man "campaign this year, inviting couples to dress with each other.

In addition, a single men and women party will be held.

The official said, because the "Tanabata" can not bring much sales, so activities are mainly to enhance the visibility of the mall.

Compared with the efforts of the above businesses, some businessmen think that the commercial value of "Qixi" is not enough.

Chen Kang, director of publicity and marketing department of Xitang scenic area, Jiashan, said that because of the surge in tourist volume brought by the Expo effect, the scenic area had no time to plan "Tanabata" activities.

She believes that most consumers have not reached a consensus on this holiday and can not stimulate consumption very well.

Wang Yan, customer service manager of Jiaxing RT Mart supermarket, also said that it had not received a sales promotion plan for "Tanabata" at headquarters. "It is estimated that it will not be there because there is no arrangement in previous years."

The industry believes that:

business

Interest in "Qixi" is not high. It is very natural that money will make money if it makes money.

But holiday marketing is not just utilitarian, consumption habits can be cultivated. "Tanabata" as part of Chinese traditional culture is not only worth business, but also worth the whole society to inherit and carry forward.

"Besides, if you arrange the shopping mall as a festive look, consumers will naturally feel good about it, and the number of coming will increase, which is the power of culture."