Cross Border Cooperation &Nbsp; Deep Interpretation Of "Home Textiles"

The development and progress of all walks of life can not be separated from innovation. The same is true in home textile industry. How should we take the pace of innovation when the booming Chinese textile industry is to usher in the most brilliant moment?

We may be able to stay from 24-26 August.

Deep interpretation of "home textiles"

At the 2009 home textile exhibition, the "home textile intangible cultural heritage" exhibition area was unveiled as China's home textile products.

At this home textile exhibition, the concept of "home textiles" will be better interpreted and extended. The old patterns and rules of the home textile industry will be desalinated in diversified product displays. All products related to home textiles can be packaged together. The home atmosphere of "big home textiles" is very infectious. The products displayed are not only praiseworthy in details, but also show people's admirable meaning and theme.

The concept of "home textiles" has made designers and manufacturers know how to use their keen perspective to observe the life of the public. The artistry and trend of textiles have also been recognized more and more. Simple home textile products have also been pformed into "textile art" under the promotion of textile exhibition and Textile Association.

It can be said that the convening of every home textile exhibition is an opportunity for the home textile industry to understand the development of the home textile industry. Every innovation of home textile exhibition is a qualitative change to the home textile industry.

At the upcoming China International Home Textile Exhibition August, home textiles and furniture, home decoration will be seamlessly connected. "Soft decoration" and "hard decoration" will be "sweet date" in this exhibition.

Creative cross border cooperation plays an important role in deepening the concept of "home textiles", enriching the design style of home textiles, broadening the marketing channels of the home textile industry, and integrating the resources of the industry. This will also create a great breakthrough in the Chinese textile industry.

Create a new terminal mode

At the present home textile exhibition, furniture and home decoration products have enriched the types of exhibitors, and also presented a new concept of home life for the audience. This concept breaks the previous form of separate sale of home textiles and furniture, it will gather home textiles, home furnishings and furniture together to realize the reproduction of life scenes, enabling consumers to move home a complete set of household products according to their personal preferences and the size of their rooms.

This not only satisfies the consumer's one-stop shopping demand, but also promotes the linkage sales of home textile and furniture, and better interprets the concept of "big home textile".

While focusing on product sales, enterprises pay more attention to product design.

Nowadays, with the rapid development of the times, people's life style and sense of consciousness have also undergone tremendous changes. For modern home textile consumers, home textiles are no longer "consumables", but more like a pure "consumer goods". Therefore, people have higher requirements for the design styles and styles of home textiles.

A home textile product itself is exquisitely designed and moving, but it does not match the overall style of the consumer. It is also difficult to impress consumers.

If home textiles and furniture can work together to promote the soft impact of "soft decoration" and "hard decoration", they will be able to work together to design a more unified household product, which can not only enrich the design styles and design themes of home textiles, but also promote the sale of home textiles and furniture.

It can be said that the joint operation of home textiles and home furnishings and furniture is a favorable opportunity to extend the concept of "home textiles" and promote the development of the home textile industry.

Since the concept of "big home textile" appeared in the industry, it has been rapidly infiltrated into all fields of textiles. In a few years, China's home textile industry has pformed itself from a processing industry into an all-around industry with its own design, manufacture and marketing.

Nowadays, the home textile industry has perfected the resources integration in the industry. Under such circumstances, jumping out of the industry's own imprisonment and seeking cross-border cooperation is the best way to promote the development of the industry.

Cross border cooperation to promote industrial linkage

For the China international home textile exhibition, it is one of the important purposes of the exhibition to find cross-border partners for home textile industry and improve the marketing channel of home textile enterprises.

Nowadays, the sales mode of a single store or shopping mall can no longer meet the needs of the brand development of home textile enterprises, and the competitiveness of the brand can hardly be improved.

Therefore, at this home textile exhibition, home textile enterprises will set up a life experience zone with furniture enterprises. The soft decoration and hard decoration will be effectively combined in the sales space, and the life scene will be reconstructed at the exhibition site, presenting a new terminal mode for people.

This has promoted the innovation of the marketing channel of the home textile industry, has become an exploration for the home textile industry to find the best sales mode, and has provided more exchange platforms and cooperation opportunities for home textile and furniture, home decoration and other enterprises.

If the brand wants to achieve rapid development, it must rely on the strong support of the industry.

Now, some home textile brands have begun to concentrate on the life style Museum and life experience Museum, but the development of individual enterprises is negligible for the whole industry. Only when the industry has the power of development can all enterprises make progress together.

The cross-border cooperation is just the beginning, because cross-border cooperation will become a major trend of industrial linkage and coordinated development.

From raw materials to design to terminal display, all previous exhibitions should strive to make the linkage between upstream and downstream industries of home textile enterprises more thoroughly.

This will greatly facilitate the introduction of other technology, including furniture design, home decoration design, and even architectural design, etc., and can participate in the "cross-border" service.

Only with "soft decoration" and "hard decoration" really sweet, can the home textile industry create a complete and diversified way of life for consumers.