Garment Enterprises Accelerate Internet Enclosure

Core tips:

A few days ago, the marketing campaign of Xiamen's first Internet Commerce Alliance opened the curtain, and a brand new joint promotion mode emerged.

And one of the main characters of the joint promotion.

network

On the one hand, Internet marketing is constantly innovating and innovating, and the market is booming. On the other hand, enterprises are increasingly putting e-commerce on the strategic agenda, accelerating the enclosure of the Internet.

If the development of e-commerce in the last two years is only an individual act of clothing enterprises, then in 2010, we found that developing e-commerce has almost become the common behavior of garment enterprises.

It is not just Mar Cassini, HOPERISE, Wolf Road and other cutting-edge enterprises that have incorporated e-commerce into the enterprise strategy in the early development process. Even some traditional enterprises such as the seven wolves, nine herding kings and Emperor cards have been developing e-commerce.

In fact, due to the price system and dealer rebounding,

"E-commerce is the inevitable trend of the future retail development, and it is a new marketing channel. It will break the traditional consumption concept.

The construction of electronic commerce that Mar Cassini is starting now is not to see how many enterprises are stimulated by the good results of the trial in the electronic commerce field, but the plan based on the development strategy and market demand of the enterprises.

Li Jinhong, director of the brand, said.

Hu Jun, manager of the new channel business division of the seven wolves, admitted that although the current e-commerce accounts for only a small part of the sales of the seven wolves, the seven wolves are willing to devote a lot of manpower and material resources to it. What is valued is the great potential of e-commerce. E-commerce will not come to a new growth point.

Hu Jun said that the seven wolves and the world's top 500 IBM and IBM Wuxi cloud computing center strong joint e-commerce project is also for future seven wolves to develop electronic commerce to pave the way.

Joint promotion network sales new mode

It is reported that the joint promotion in Xiamen includes 8 well-known local brand businesses.

Activities will be launched through Taobao, NetEase and other portals for two weeks and 14 days. At the same time, "buy one hundred to send three hundred activities" will be held on Taobao network. By buying, each brand will give a gift of three hundred yuan to the top 20 consumers who are over one hundred yuan.

The gift package is a joint promotion of 8 enterprises, each family brings together a hot commodity together, will send 2300 gift bags.

If the joint promotion in Xiamen is only a small activity in the region, then another joint promotion campaign of Taobao mall has taken a big step forward.

It is understood that during the world cup, Taobao mall's Qumei, Joyoung, seven wolves, and so on dozens of brands jointly purchased a set of CCTV, five sets of advertising resources, CO worked with CCTV for a TV program, and built the Taobao world online world cup channel, through the CCTV broadcast of the "Carnival Carnival" program embedded brand display.

Connect the interactive game of the program "nine palace shooting" with the spike activity of the online world cup channel of Taobao mall, and guide the large audience of CCTV to Taobao mall to take part in the promotional activities of these brand products.

Despite the participation of the seven wolves men's wear or the Taobao network of organizing activities, they say frankly, "this is just an innovative attempt for the network marketing mode", but there is no doubt that through such activities, enterprises, enterprises and websites are all win, and the brand awareness and sales of enterprises and websites have been promoted simultaneously.

"The new model has gained growth myth during the world cup.

This myth not only belongs to Taobao and CCTV, but also to Taobao merchants.

Both the volume of trade and the click through rate achieved a high growth rate during the world cup.

At the same time, let the brand launch directly into a precise promotion advertising, or even become a direct promotion, but also shorten the consumption path, bringing a large number of new customers.

An industry insider analyzed.

Of course, the significance of network cooperation is not only a successful marketing activity. Through such activities, we should see that the network world has created unlimited possibilities for enterprises.

"The cooperation between Taobao merchants and Taobao is not only a commercial success. The innovation in its cooperation mode has the significance of some era and industrial development trend, and the innovation value of our market imagination is huge."

Yu Guoming, vice president of Journalism School of Renmin University of China, said.