Crack The "Three Major Ills" Of Online Marketing

After several years

Internet is not the only way to sell.

It is understood that, due to

But Hu Jun revealed that seven wolves will soon be targeted.

It is reported that emperor licensing is also trying.

Lv Yi, deputy chief and chief executive officer of emperor card, introduces the development of a series of classic models that are not out of date for Internet sales. These are only sold on the Internet, but for the physical dealers and agents, the emperor signed with them a "qualitative sale agreement" that the products of the entity store can not be sold in third channels.

"In this way, two kinds of goods under the line, the well water does not make the river, can complement each other and ensure the interests of all parties."

At the same time, the imperial card is also combined with daily online orders, sent to all parts by the Shishi headquarters. "This is also easy to avoid the problem of Internet distribution."

And some of the brands that are directly battalion are keeping the products online and offline synchronizing, such as the current practice of the park and Wolf Road.

"Although the online product has no obvious price advantage, we are very confident that the monthly sales volume of hundreds of thousands of yuan has been given to us."

Tang Yuanzhang, director of brand name, said that for the retail brands such as Nong, because there are almost all outlets in the country, there is no problem of stock and price. They can also easily implement the "product and price consistent with the physical store" mode in the online shopping mall.

Different ways of channel construction

Unlike the actual channel construction, almost all enterprises will go to the battle in person to fully grasp the real channel construction, and the network channel will have more innovations.

For example, the imperial brand adopted the way of outsourcing the "network general agent" to operate e-commerce.

"Through leveraging, we can help us to operate e-commerce platforms faster, more conveniently and professionally, and the results will also be enormous."

Lv Yi introduced that in October last year, the great group formally signed an American company with 30 years of experience in e-commerce, and authorized the general agent of the online sale of the emperor's men's clothing to the company.

Under the operation of the company, the imperial clothing has been formally launched on the Internet sales terminals of the 6 major websites, such as Taobao.

Compared with outsourcing agent, more enterprises adopt self built team.

Hu Jun said that although the current e-commerce of seven wolves is still dominated by Taobao mall, the seven wolves have more ambitious plans for e-commerce. In the future, the seven wolves will focus on the independent mall and integrate the third party platform to form a comprehensive and compound e-commerce system.

Based on the ambitious planning of e-commerce, the seven wolves chose to cultivate a team of their own, build their own platform, and grasp the right to speak independently of e-commerce.

Among outsourcing agents and self built teams, some enterprises have adopted a relatively partial outsourcing.

As we all know, at present, the lack of talents in e-commerce operation has led many enterprises to passively take the form of full outsourcing.

A cake can't be eaten by one person alone, so in this regard, we will take part of the package to gradually train our team.

Li Jinhong said.

Use exclusive code to eliminate stocks

The problem of online inventory makes traditional enterprises love and hate e-commerce.

On the Internet, small shops, like wild weeds, are popular with consumers at a low price and quickly. Traditional enterprises see the great potential of e-commerce through their rapid expansion. On the other hand, many of these online stores are agents of brand enterprises "lurking" in all parts of the country. They are selling physical stores on the other hand, while selling products at the lower prices at their outlets.

Due to the lack of regional boundaries, the goods of these stores quickly "cluster" to other areas, affecting the market of other regional agents.

Therefore, almost every brand enterprise is trying to crack down on non-standard online stores.

"We will solve some problems by" sunshine ", including giving them some certificates of online authorization, some qualifications and assessments.

Some outlets will also be "encouraged" - authorized integration.

For those network infringement and fake shops, "punishment" - off shelves, closed.

Seven wolves marketing vice president Jiang Tao introduced.

For the autumn and winter products in 2010, the seven wolves developed the "unique code" creatively.

"We realize the unique code, which is different from the same commodity in the same color and size."

Seven wolves related responsible person analysis, "unique code" this function, enables brand enterprises to identify which goods are issued by which dealer.

A Yunnan agent of seven wolves said, "it is good news for the company to make the only code. We are looking forward to it.

It is very important for us to do something really hard to crack down or manage the shop. We just buy clothes from the Internet and we know where they come from and whose products they are from.

If management is a good way, execution is very important.

It's really good to be in place. "