Cola Bottle "Change" Carpet

"What we do is FASHION (Fashion)."

On the evening of June 18th, the Theme Pavilion of the Shanghai World Expo Hall was brightly lit. A "F&X Fu Xing carpet 2010 New Silk Road China model competition East China Fashion Festival" attracted the attention of tourists.

This day, in the central station of T, it was not a red carpet, but a light blue magic carpet.

This is Fuxing's 100% carpet made of waste cola bottles.

Speaking of this show, Wang Yulin is still very excited.

"We use recycled Coke bottles to make carpets. What we do is FASHION."

"We only use wool and waste plastics as the best carpet in the world!" the slogan of Fuxing carpets, Fuxing Group now does is to recycle plastic bottles from all over the world through a series of refining, turn waste into treasure, become a special yarn for chemical fiber textile products, and be woven into various carpets.

Unfortunately, the industry chain was opened by accident.

Foreigners recognize the "prosperity", not only because of environmental protection, but also a factor: Wang Yulin got through the production and processing of raw materials, to the production of intermediate products, until the final product of a complete industrial chain.

Today, Fuxing Group has many kinds of enterprises, such as environmental protection machinery, chemical fiber, textile, carpet, renewable resources recovery and so on.

The young people with secondary school qualifications can not only get the guidance of fairies, but also feel helpless.

"Before 2001, I met many carpet manufacturers in Europe.

In Europe and America, the consumption of fiber paving materials accounts for about 70% of the total paving material consumption, 10% of the people are laying flooring, 10% of them use stones and floor tiles, and the remaining 10% use PVC.

The domestic market is reversed.

In the future, the living standard will be improved. Low carbon and environmental protection will become a trend.

Next, the flooring materials will be changed from hard land to soft materials. "

Wang Yulin believes that the carpet consumption of Chinese families is a blue ocean, and this is the only industry without brand in China.

However, Wang Yulin soon found a big dilemma in the domestic carpet industry: at that time, there was no professional carpet yarn manufacturer in China, and many cotton mill technology did not meet the requirements of producing high-quality carpet yarn. The indexes such as structure, evenness, twist, antifouling, strength and resilience could not meet the requirements of professional carpet production.

Wang Yulin sighed: "I find an interesting fact that if I want to become a professional carpet manufacturer in China, I must first become a professional carpet yarn producer, and if I want to be a professional carpet yarn manufacturer, I also need a professional supply of raw materials."

"I believe my direction is right, so I insist on doing it myself."

After using the PET cleaning line to solve the problem of raw materials, he started the chemical fiber company in 2002 and made carpet yarn.

At the moment, Wang Yulin began to recycle waste electrical appliances.

Open a store.

Providing lifelong service for customers

In August 7th, Fuxing carpet opened in China's first carpet home decoration shop.

Wang Yulin pushed his dream forward.

The F&X Fuxing brand experience store, located in the ancient pier shop of Hangzhou new era home life Plaza, will provide consumers with the choice of all products from decorative blankets, dust collecting blankets and new full carpet.

"I believe that the proportion of carpet in China's future home decoration concept will exceed the share of floor and floor tiles, reaching the level of developed countries such as Europe and the United States.

Therefore, the prelude of domestic carpet market competition has been opened.

Wang Yulin is very confident.

He plans to set up a larger flagship store in China and set up franchise stores across the country in the future.

Consumers bought their carpets in their stores. Besides offering free vacuum cleaners, they enjoy better after-sale services, free cleaning in the first year, and cleaning services at a cost of 5 yuan per square metre per year.

6 to 8 years later, the old carpet will be revalued and replaced with old ones, and the recovered carpet will be made of thermal insulation material.

He believes that good interaction will allow customers to choose their brand when they change their carpets.