New Troubles Of Chinese Garment Enterprises

　　 Computer Wang Yongzhou, the salesman of cross loom, has come to the best day of his career. A year ago, he sold two or three units a month, and now he can sell so much in a day. His company even plans to build a factory in Dongguan to directly link the production and sale of the machine.

According to statistics, in 2005, Dalang Town, Dongguan Wollens There are only 2000 sets of CNC looms used by garment manufacturers, up to 4000 in 2008, and 6000 in 2009. At the same time, about 28 thousand and 900 units of CNC looms produced and sold in Dalang are mainly sold to the Pearl River Delta.

For garment enterprises, behind the revolution of machine, there is a human pressure. The increasingly high labor cost makes enterprises feel embarrassed and heavy burden, and can only be alleviated by buying machines.

In fact, now financial crisis When the haze is dispersed, people are becoming a new worry for Chinese clothing enterprises. In addition to rising labor costs, such as talent gap, it has become an urgent need for enterprises to solve the problem. In this special period of economic recovery and increasing demand for talents, enterprises are badly in need of understanding and adaptation. These are the new characteristics shown by these shortage talents. And when the high hopes of professional education can not meet the demand in a short time, enterprises must do everything possible to fill the gap of talents.

After all, regardless of brand, product, or store operation, ultimately, it is inseparable from "human" operation, which is the key element of enterprise construction.

In fact, the industry has been looking for key elements of the growth of Chinese clothing at different times and under different circumstances. In particular, at present, the pressure on production costs is increasing, there are variables in domestic and foreign industry related policies, and the market demand changes are uncertain.

For example, learning from foreign trade, using trade rules to protect themselves in foreign trade disputes, and making reasonable use of WTO related procedural rules, thereby reducing trade frictions and safeguarding their rights and interests, are the skills that Chinese clothing urgently needs to grasp. For internal business development, there is a need for foresight, and after 80, one after another, "after ten", 90% of them will be upgraded to the main consumer in the next two years. A group of businessmen aiming at the future market have launched the 2020 retail research.

For example, promoting the overall competitiveness and becoming a strong textile and garment industry is the goal of Chinese clothing. CHIC2011, which brings together the "discovery" power, may again change the pattern of garment industry at home and abroad, making the dream of China's clothing power again speed up.

However, in such a rapid progress, there will inevitably be deviations in direction. Through malicious use of trademarks similar to Kark's brand name, three companies in Xiamen, Shanghai and Jinjiang have also found "key elements" to achieve their own development. However, the phenomenon of "brand name", which is common in the clothing industry, not only infringes on the rights and interests of consumers, but also affects the development of enterprises themselves, seriously weakens the power and capability of independent innovation, and ultimately leads to the loss of core competitiveness.

In fact, for decades, the key elements of brand, enterprise and industry along the right track to enhance and grow are constantly emerging. In turn, every progress of Chinese clothing, even wandering and setbacks, provides us with a basis for finding and demonstrating new elements. This is a cycle, which is inexhaustible and provides strength for Chinese clothing to keep moving forward.