Entertainment Event Marketing -- Let The Brand Communicate In Depth.

In July 11, 2010,

The Fick boy star endorsement trial has gone through 09 pioneering practices to the current practical layout nationwide. The implementation of the great leap forward is a year of careful planning and organization. In order to strengthen the influence of the tournament, the organizing committee invited the famous TV host of both sides of the Straits and CCTV Zhang Wuyan, the champion of the avenue of stars, as an art consultant, as an introduction to the little boy star.

Behind the red dream: true love and healthy growth of Oriental children

"The growth of children needs healthy care and more mental exercise to grow healthily.

On the basis of focusing on children's shoes, Fick takes "healthy Oriental children" as his value proposition, and Fick pays more attention to the healthy growth of Oriental children's mind.

Fick brand director Huang Mingxing disclosed.

"Red Dream" is born under such a background. Fick hopes to create an exclusive talent stage for Oriental children, so that they can show themselves, exercise courage and show their healthy demeanor with this stage.

Let time

The significance of event marketing lies in embedding the connotation of brand into events, and achieving in-depth communication with consumers.

The "Red Dream" takes the truth to care for the healthy growth of the Oriental children as the concept. The distance between the parents and children is promoted by the public welfare platform, and the interaction between them is gradually deepened. The brand concept is conveys while the Oriental children deduce the brand image of health, sunshine, self-confidence and vitality.

The whole event has achieved the goal of integrated marketing communication in planning, integrating regional media on line, promoting sales promotion and amplifying activities under line with the progress of events, creating fission effect.

Fick stepped out

At present, the children's shoes industry is still running an adult sports brand operation mode, that is, star + advertising.

Brand marketing communication lacks innovation and depth.

Innovation is the way out for the integrated marketing communication of children's shoes nowadays. What enterprises need to consider is how to communicate with parents and children in depth.

"Red Dream" is an innovation and paradigm of interactive marketing, which lets Fick brand enter parents and children to interact with entertainment and convey brand connotation.

According to the latest sales feedback from dealers, the sale of Fick store counters has risen dramatically during this competition, and the effect of the game has been highlighted. It can be said that Fick has stepped out of the first step of the interactive marketing campaign of children's shoes industry, providing a standard for the deep marketing of children's shoes industry.