Wendeng Home Textiles Market

In recent years, referring to home textiles, people in the industry will think of Wendeng, Shandong province.

Located in the Jiaodong peninsula with a population of only 60 million, it is the only city that has been awarded the title of "craft home textile city" by the Chinese Textile Industry Association. At present, there are 4135 home textile enterprises in the city, with 132 thousand employees and 13 billion yuan in sales.

Why is the home textile industry so flourishing in Wendeng? After the pain of the financial crisis, what kind of breakout will Wendeng's home textile industry choose? In the face of increasingly fierce market competition, where will Wendeng's home textiles go? Recently, reporters came to Wendeng to interview these questions.

It is reported that at the 2010 China (Weihai) International Textile and garment industry fair, which has just come to an end, there are more than 200 domestic textile and garment enterprises participating in the exhibition, of which 102 are in Wendeng. "And we are playing a regional brand --" Wendeng home textiles ".

Xu Fang, director of Wendeng Home Textile Industry Bureau, said that the Wendeng home textile exhibition area has become the focus of attention. The exhibition of embroidery in the exhibition area and the exhibits of home textile enterprises have aroused great interest from the participants.

Since last year, the banner of "Wendeng home textiles" has begun to float in China, and the domestic marketing strategy has been fully launched. By organizing tours to various places, selling about 33000000 yuan of home textile products at home, 93 new home textile franchised stores (distribution outlets) in the exhibition area and surrounding cities, 230 million orders for internal orders and 101 million US export orders -- this is the result of the exhibition activities of "2009 Wendeng home textile six provinces thirty cities" during the 7 months of the lunar calendar.

"Although the export tax rebate rate has been raised several times in the past several years, most of the profits have been taken away by foreign investors by means of price.

Only by joining the company in the domestic market can we have more room for development.

Xu Fang believes that "blood pfusion" subsidies and discount loans can solve the urgent problem, but improving the level of government services is more critical for SMEs to get out of the predicament.

"Exhibition itself is a kind of publicity, and how many products are sold is secondary. It is important to launch the brand of" Wendeng home textile "through activities. Xu Fang said that this year Wendeng launched the" 2010 Wendeng home textiles ten provinces and forty cities "exhibition activities. As at the end of 6, the exhibition activities were held in Guangzhou, Shanghai, Shaoxing, Chongqing, Ningbo, Shenzhen and other 31 stations.

The goal of Wendeng is to seize the northern market with larger space for home textile sales in the first year, and occupy the more developed South market of the home textile industry for second years, and consolidate and develop all markets in third years.

We can only go through the wind and waves if we join the market.

In accordance with the principle of "voluntary integration, product similarity, benefit sharing and risk sharing", Wendeng guided private textile enterprises to rely on the backbone units and form a number of consortium based on 3~5 family size.

In the joint venture, an enterprise is ready to take orders, other cooperative enterprises have the responsibility to participate in the inspection of customer integrity and financial strength; an enterprise receives orders, if the amount of time is tight, it is difficult to supply on time, other cooperative enterprises have the responsibility to help processing production; when an enterprise encountered liquidity difficulties in production, other cooperative enterprises have the responsibility to help solve.