The Concept Of "Urban Outdoors" Was Outdoors.

August 18th, early 2010, fifth Asia

In this professional outdoor event for professional spectators, there are many outdoor brands at home and abroad. How about the future development of outdoor sports? What is the fashion trend? What is the collective performance of Jinjiang outdoor brand?

Trend: the concept of "urban outdoors" is just now.

At the beginning of 2010, the Fifth Asian outdoor products exhibition was held in Nanjing.

At this exhibition, organizers of the exhibition released the 2009 survey report on China's outdoor products market, and the content of the report made Jinjiang shoe enterprises more determined to choose "big outdoor".

What is more noteworthy is outdoor products.

Jinjiang enterprises have already responded to the trend of change.

The so-called urban outdoors is to integrate professional outdoor functional quality and new trend of urban fashion, advocating outdoor experience and enjoying outdoor lifestyle in the city.

"Today's outdoor sports are no longer a professional sport, but have become a way of mass fashion life, and outdoor products consumption has gradually become an important part of family consumption. More and more outdoor sports brands have begun to focus on the pformation from specialization to popularity."

Xu Rongsheng, general manager of Sheng lion sporting goods Co., Ltd. explains this.

This change has also been recognized by Xu Tengda, general manager of Fuxin shoes industry. He told our reporter that today's outdoor sporting goods are not limited to professionals. More people of different ages and occupations also accept outdoor products. In this Asian outdoor exhibition, outdoor sports are becoming more popular and life oriented.

"For example, we are fascinated with colorful products to make our products look more fashionable. We want to create an outdoor leisure equipment with a combination of middle and high-end public life and specialization."

There is no coincidence.

The design of Saint Valentine's "carbon life" and Lion brand "Xin Zhiyuan" are carefully designed according to different outdoor scenes and natural conditions, and strive to interpret "enjoying the city outdoors".

Products: one-stop shopping accessories for brand bonus

Careful people will find that the ONE POLAR outdoor mountaineering leader brand has launched a series of shoes and clothing, and Fire-Maple, which specializes in outdoor alcohol stove, has also started to get involved in shoes products. WHITE TIGER, Falcon and other outdoor single brand brands have carried out a series of related products.

Most of the Jinjiang brands attending this Asian outreach show the same feeling: outdoor one-stop shopping is the trend of the times.

This is also the highlight of this Asian Household outreach.

According to introducing, Saint Lai Lai regards low carbon as the theme to appear at this Asia outdoor exhibition.

The whole exhibition hall uses the bright green green as the main tonal. With the theme of "outdoor city" and "carbon and natural" as the theme, in addition to displaying the four series of "mountaineering expedition", "outdoor travel", "hiking movement" and "fashion leisure", the whole exhibition hall shows a small folding stainless steel spoon, a large camping barbecue rack, a variety of headscarves worn on the outdoors and outdoor sports related products such as Tent Tents.

"The ultimate brand vision of St. Valentine is to design outdoor outdoor sports and outdoor facilities for outdoor sports and natural conditions according to different outdoor scenes and natural conditions, and allow them to choose the right outdoor equipment more accurately when carrying out different outdoor activities."

Chen Ruidian, chairman of outdoor Jinjiang, said.

Xu Tengda told reporters that nowadays, there are more than 400 outdoor brands of large and small size in China, but there are few brands that can provide all aspects of outdoor equipment.

Outdoor accessories are not only important products, but also the best ornaments of brands.

In the booth such as Pathfinder and Ward, tent, beach chair, hammock, alcohol stove, flashlight, rinse bag and so on, as long as the outdoor related accessories are placed in every corner, with Xu Rongsheng's words to describe is "outdoor atmosphere is very strong".

"In terminal display, the styles of shoes and garments are easily affected by seasonal replacement. Accessories upgrading is relatively slow. As the accessories become more and more complete and slowly precipitate, the brand outdoor flavor will also be full."

Xu Tengda said.

Xu Tengda believes that for outdoor brands in Jinjiang, outdoor accessories not only beautify the brand image, but also sell it. According to practice, the outdoor accessories of life are reflected well in the market. Tianlun summer launched the magic towel in Xinjiang and so on.

This is clearly an opportunity to break away from other brands at home and abroad by developing a full range of outdoor accessories.

At present, the outdoor brand of Jinjiang has gone all the way towards this goal.

Exhibition marketing: brand display and promotion

During the Nanjing outdoor exhibition, the "zero kilometer action" exchange sponsored by pathfinder was held in Nanjing asia outdoor supplies exhibition A510 booth.

The spokesman for the Pathfinder and the famous mountaineer Wang Shi also went to the scene to share with him the gains and insights of his "zero kilometer operation" in Mount Everest.

In conjunction with this exhibition, Pathfinder also launched a search for "Pathfinder" activities.

Activities include five categories of "exploring warriors, pioneering pioneers, caring ambassadors, environment-friendly guardians and dream daring". We call on you to recommend or recommend a unique life experience that is seemingly ordinary in the five areas of exploration, innovation, public welfare, environmental protection and dreams, and share and inspire with the public.

Chen Guiyuan, assistant general manager of Yue Deng outdoor footwear company limited, took this scene in mind. In his view, the activity of "finding the Pathfinder" closely linked to the exhibition is not only a brand activity, but also the spirit of the brand passed through the stand of this professional.

"With the rapid development of the outdoor market in the past two years, the outdoor market is basically mature, but the phenomenon of product homogenization is becoming more and more obvious. How to divide the marketing according to the brand positioning is becoming more and more important."

Chen Guiyuan believes that in his view, exhibition marketing is a convenient marketing channel, through grafting some theme activities can often achieve twice the result with half the effort.

Xu Tengda also gives a high evaluation of exhibition marketing.

"Nanjing asia outdoor exhibition" is currently the largest and most professional outdoor products exhibition in Asia, and it has formed a three fold stand with the American Salt Lake City outdoor exhibition and the European outdoor exhibition.

This is a professional event for professional audiences.

A large part of these visitors are shopping malls managers. With this platform, brands and shopping malls can be further contacted. Although there is no immediate effect, they have laid a certain foundation for outdoor brand development.

The store manager first understands your brand through the exhibition. Next, through further understanding and negotiation, we can see if we can reach an intentional cooperation.

In addition, he also said that Jinjiang outdoor brands need to further strengthen their marketing efforts and learn marketing skills suitable for outdoor brands while crossing the river while feeling the advantages of products.