Chinese Style B2C Is Hard To Get Rid Of "Palm Buddha" Palm.

Since the collapse of the fashion retailing website www.boo.com, which was doomed to failure in 2000, online sales have gone through a rough road. At that time, almost no one believed in the future of luxury online sales.

But ten years later, Luxury goods Net-a-Porter and Yoox, the two leading international giants of online sales, are proud of their achievements, earning three million dollars a month, landing on Net-a-Porter, and Yoox website offering seven languages to 67 countries in the world. Last year, they reported 152 million 200 thousand pounds of revenue, 50% higher than in 2008. According to statistics from consulting firm Bain (Bain&Co): in 2009, the global online luxury transaction volume increased by 20% to 3 billion 600 million pounds, and it looks likely to continue to grow.

In recent days, FT has commented on the world's popular fashion websites. Taking the example of Britain, France and China, the author has collected five websites for readers.

1. the UK AsSeenonScreen (ASOS) store opened the same year with Yoox and Net-a-Porter. Its performance was also remarkable: from its inception to March 31st this year, it announced the pre tax sales profit of 20 million 300 thousand. The Internet brands include: UrbanMobility sports series designed by HusseinChalayan, and Black series, which are influenced by advanced women's clothing and developed independently by ASOS. Boutique Matches's online shop also focuses on the design of exquisite luxury goods, with the store of Diane von DianevonFurstenberg.

The name of 2.atelier-mayer.com came from the 20s women's wear tailor MadameMayer. This nostalgic version of high-end fashion and jewellery website shelves is a classic series of 60s and 70s, rustic style, Eve Szentgrolan and Pucci (60s and 70s). This is also the pride of the British luxury B2C website.

3. tessabitonline, this Como Exclusive shop The online store provides a wide range of international collections, including the pointy rubber shoes designed by the famous fashion brand Normaluisa for Tramando and Kartell.

4. click www.antonioli.eu, although there is a creepy music on the website, but the page operation is quite smooth, it focuses on Gothic luxury goods (goth-tingedluxury), Internet brands have RickOwens and Balmain.

5. the "anti traditional" marialuisaparis website is the adjective left by the designer MariaLuisa to evaluate the style of this shop. The brand that she designs is jointly exhibited by famous brands such as Christopher Kane, ChristopherKane, MartinMargiela and Roland Murray RM. And this is also a French website.

Even in North America and the Middle East, the website that subverts the original fashion commodity store channels is also quite diverse. For example, NeimanMarcus shop's male branch provides a complete range of leisure brand series, from Rollo Pijana (LoroPiana) to sportswear, and then to Pietro (Etro).

The vagabondnyc website offers fashionable and nostalgic fashions. Fashion editors use this to track brands designed by authorities, such as Bodymap of the 80s of last century, Yamamoto Teruji's waist tunic and Azzedine Araya's (AzzedineAlaia) skirt.

As a kind of Flagship store The online sister shop, Boutique, brings together the Middle East fashion essence, featuring classic brands like Azzedine Araya (AzzedineAlaia), Philip Lin (PhillipLim) and Diane vonFurstenberg (Feng Fusi Ting Bao luxury sandals priced at 113 pounds).

Aishti as a Lebanese fashion giant, its online shop not only launches household products, but also high-end fashion, but its products are mostly international brands such as TwentyCluny and HauteHippie.

In Asia, the department store of Japan Department Store focuses on beauty products, accessories and men's clothing. The favorite brands include the black sheep of BrooksBrothers Booker (BlackFleece) and Julius (Julius).

And diabro.net, the European brand dominates this passionate website, including VivienneWestwood, AlexanderMcQueen and MiuMiu. It is the most ambitious portal for young people in Japan in their late 20 to 30 years of age.

Perhaps the Chinese fashion B2C has been shrouded in the light of the net, taking cheap price as an important competition standard, and its personality, classic and sense of weight are hard to compare with the international fashion websites. Even if there is a buyer shop or designer shop, the click volume is not large because of lack of attention and lack of trust. For some of the international fashion shops, "if the goods are sold once, they will not be sold back, because the antique clothing is only one of them".

Once the fashion net sales channel is opened in the future, the website will also be spawned in the local market. And more shopkeepers said that nowadays, as long as they are influenced by the cheap atmosphere and leaving the shops, the cost of publicity is increasing. This is a big problem.