&Nbsp For Local Brands; Tianjin Garment Style Positioning Needs To Be Strengthened.

Popularity

"Readers need to be strengthened!" reader Li said in an e-mail that Tianjin's brand clothing is of good quality and workmanship, but there is still a certain gap in fashion and popularity. Especially in women's clothing, compared with some brands in the south, the renewal speed is slow and the fashion sense is not strong, which weakens the desire of consumers to a certain extent.

Another enthusiastic reader, Mr. Qi, said that Tianjin's brand clothing also needs to be strengthened in its store service, especially some independent stores. Sometimes, when going shopping and stroll around, they want to try more clothes.

Mr. Qi said, these are important components of brand culture construction. Imagine that if consumers can get thoughtful and considerate services every time they enter the shop, how can they not feel good about this brand? Xiao Zhao, a university student in Tianjin, is from Shenyang. He sent an e-mail saying that he and his classmates would go shopping in Binjiang Road every few weeks, because they may not live in Tianjin after graduation, so they hope to buy more local clothing brands in Tianjin now, but little Zhao Tanyan, especially for their college students, is almost impossible to achieve this.

Xiao Zhao said that nowadays, college students are shopping for clothes. Almost all brands are captive by Baleno, Giordano, Metersbonwe or some sports brands. On the one hand, these brands are moderately priced, and the other styles are more suitable for students' needs. But these brands are all "faces" and lack of characteristics all over the country.

Reporters learned in the interview that Tianjin's local clothing brands really lack the advantages of young fashion and fashion. Only a few brands that are involved in this field do not synchronize completely with the corresponding consumer groups in terms of updating speed and price.