River Bridge Female: Ten Years' Examination Of "Female Flower King"

After 5 months, I saw him again in the office of president of Oriental garden.

The chairman before us

5 months ago, it was also in this office with green plants. When the Oriental garden just landed on the 10 day of the Shenzhen Stock Exchange, he saw her, who was worth 3 billion 900 million overnight. She said, "this figure is beyond imagination."

She recalled that the trial would be like a college entrance examination.

In fact, from the anxiety of "going to the test" to the pleasure of enjoying the happiness succeeds, it is not for only 5 months since she took the time from a landscaping company woman boss to a listed company with a stock price of over 100 yuan.

Once "wide"

He Qiao woman has already launched a passion for listing.

In 2001, the concept of gem attracted her.

"That is a vision and a lonely imagination when we first witnessed the magic power of the capital market after China's reform and opening up."

He Qiao used such a long sentence to describe her expectation 10 years ago.

At that time, He Qiao woman was immersed in.

"So far, I do not expect any garden company to exceed the size and structure of our talents at that time.

Including our Oriental garden itself is also not comparable to that time.

He Qiao also admitted that he had been expanding too much in the past. "Now recall that even if it really went public in 2002, it would be challenged by all aspects of management, quality and so on, and it would also shrink."

Rapid expansion leads to some quality problems in the project. Some customers do not give money, others have to prosecute what happens to her. They want her to lose money. A large client is a famous developer. He Qiao lost about 1000000 of them.

During the Spring Festival, the company's contractors, labor providers and material providers began to send money to people, often with more than 20 migrant workers blocking the door.

"But at that time, I could not get a cent of the money, and the loan would not come out."

In early 2003, the Eastern Garden officially announced its strategic contraction.

The general manager of each branch company was driven away by the bus of the company. Someone took the company's contract with him, and someone took the company's data to threaten her.

Many of them used to be the most trusted women.

"At that time, I was always introspection and felt that I was really a failure when I was a man. Why can't you stand with you when you are in trouble?"

However, some people stayed behind, together with He Qiao daughter to "take this place away", and her husband Tang Kai was one of them.

More than ten cities, each city has three or four projects, Tang Kai then a city fly to a city, a customer, a customer to explain, every city is surrounded by local reminders of the family, surrounded by six or seven days, time after time, deadlock and explanation until trust is regained.

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He Qiaonv rarely mentioned the experience from 2003 to 2004, because "I don't know what words might hurt others".

It is a painful experience that she called "can not bear to look back", is the most difficult part of her pioneering career.

Fortunately, two years ago, He Qiao received several major projects.

She meets every night, does not sleep, runs the site herself in the morning, watches the items personally, runs to earn money every day, and earns her debts.

"It was God who saved fire, gave you something to do and gave you some money at that time.

2003, 2004 customers, I think these people are my benefactors.

I had the best work for those years.

Because you have the heart of gratitude, you feel that you do not give him a good person.

After the small and medium-sized board was listed, He Qiaonv ate at the Shenzhen Stock Exchange. During the meeting, she met several bosses who had just passed the meeting and were about to pass the meeting.

However, the next is the decline of the NASDAQ technology stock, the depression of Hongkong's growth enterprise market and the abort of the mainland's growth enterprise market.

"The immature environment at that time created our failure at that time."

Hundreds of companies left behind when the gem was the busiest one.

Two expansion

It was not until 2005 when the Eastern Garden took over the T3 terminal project of BeiJing Capital Airport that he had paid off all the arrears and went into battle.

In fact, during this period, she had resisted the temptation from real estate.

He Qiao had such worries that if the Eastern garden could not get to the market, the company would have to walk on two legs while doing the real estate while waiting for the listing.

She even set up a special preparatory team for this purpose.

From 1997 to 2000, He Qiao women's company still had a lot of money on the account, and put 40 million in the real estate market, adding 10 million or three years a year.

He Qiao women do not regret their choice.

Things had changed, and those who had betrayed her had apologized and apologized to her.

At this time, He Qiaonv and her Eastern garden have begun to consider the strategy of the two expansion. Before the reporter saw the Chinese entrepreneur, he had just opened a middle level meeting to discuss the matter of recruiting troops.

Prior to this, the Eastern garden has just issued a draft equity incentive, took out 2 million stock options, the incentive for the 75 middle-level managers, "Ho is still very generous."

In private, a middle garden of Oriental Garden says so.

The lucrative option is as exciting as the blue print of the year's market. What's different is that the lesson of the rapid expansion has made him know what "moderate expansion" is.

At the same time, she wants people's vision to be more long-term and broadened. Not only is her professional more complex, but also domestic and foreign experts and talents have been widely promoted.

From a garden work to a city's landscape system, such strategic adjustment requires more complements from the talented person's structure. She has begun to solicit various professionals from some international brands, such as landscape experts, ecological experts, urban planning experts, historical and cultural experts, city value experts, regional industry experts, and economic experts.

She needs more professionals to help solve this series of problems.

In the process of lobbying these international talents to go to the eastern gardens, she said again and again, "come to China. China has the ideal that you can achieve. You have succeeded in China, that is, you have achieved success all over the world.

Because China's urbanization is an international problem, if China's urbanization is explored, it will contribute to the development of the global economy. In the process of urbanization, what oriental gardens do is meaningful, which is a huge attraction in itself.

It's not garden, it's art.

Over the past few years, He Qiaonv has benefited greatly from the rapid expansion of urbanization.

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When visiting some developed countries, He Qiao women will think, "how can every river be so natural? How can every park be so beautiful? How can every road greening be so comfortable?" in the structure of a city, except for roads and buildings, the remaining 1/3 are garden forests. As long as these 1/3 places are not beautiful, then the city will not be beautiful.

Compared with foreign countries, many tall buildings in China are more beautiful than abroad, many roads are wide and flat, but road greening, parks and squares are not beautiful enough.

This is not difficult to understand, because China has become the fastest urbanized country in the world, which is faster than the fastest urbanization in the United States.

From Beijing alone, the area from the three ring road to the five ring road has increased by four times, and according to the new town planning, the city will be doubled again.

Under such a speed of expansion, it is obviously not realistic to make every garden work of art.

"Nowadays few people regard gardens as art, mostly on tree species."

All landscape design institutes have endless work, and even those who actually graduated from landscape architecture account for less than 1/3, basically from architecture, planning and other majors.

High intensity jobs drive them to draw pictures like machines every day.

After many project designers handed in the blueprint, they would not go to the construction site for a month.

"Gardens are built by this kind of thing. Design is just an idea. It is equivalent to a fiction writer. The director can make the movie beautiful. Only the script, no director, how can there be good works?" therefore, all the items in the Eastern Garden will send the artist to the scene, which is what the "director" of He Qiao refers to.

In this process, He Qiao woman began to surpass her colleagues, "think from the perspective of the mayor", "talk about the project with the mayor".

The original works for municipal gardens are usually a single item in the urban landscape, a park, a landscape Avenue or a river landscape.

Now, He Qiao woman tries to present a complete set of landscape systems to the city, including parks, lakes, mountains, river landscapes, road landscapes, and city squares.

Linking all these landscapes into a system not only considers the ecological significance of a single project, but also considers how to integrate into the cultural history of a city.

The business grew more and more smoothly and bigger, until the undertaking of Shanghai World Expo major garden greening business.

As for listing, that is just an inevitable result and presentation.

But for Mrs Ho, she has already found a way and wealth in this area. She has already had a sense of flexibility and sense of right and left. This feeling is more important than listing.

From listing to the present, heavy work has given He Qiaonv a long time to visit the park. In fact, this is her hobby and her work.

She once went back and forth repeatedly in the Summer Palace and Old Summer Palace, cycling around every corner of West Lake. "Hangzhou West Lake has natural ingredients, but when you circle around West Lake, you will find that the most beautiful scenery is artificial, which is the pinnacle of gardening art. The charm of gardens lies in here, and the value of garden art is unlimited."

He Qiao women do not think that they are engaged in landscaping industry, but garden art industry.

She hopes that one day the works of oriental gardens can be handed down. Of course, the goal is far away.