• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Consumption Upgrading Drives Transformation Of Chinese Shoe Enterprises

    2010/8/25 8:54:00 35

    Machining

       China is the world's largest shoemaking country, and there are more than 16 million. Shoemaking Enterprise. Over the past 30 years, a large number of Chinese shoe companies have benefited from huge demographic dividends and large amounts of natural resources. In the path of OEM development of the global high-end shoe companies, they have made the most profitable profits in the whole production line. machining The "manufacturing" link moved to China. Therefore, although there are a large number of shoe enterprises in China, there are few independent brands.


    With the development of the era of industrialized manufacturing at the expense of consumption resources, the natural resources advantage is slowly decreasing. The pursuit of individualization of the two generation of migrant workers in terms of treatment, lifestyle and so on is also making China's demographic dividend a history. The financial crisis that has not yet cooled has caused many shoe companies to go bankrupt. The two generation of migrant workers demand awareness of awareness of raising salary and sharing profits. This is even more important for shoe companies that have just crossed the financial crisis.


    People in the industry have interpreted the confusion encountered by Chinese shoe companies as the only way for China's shoe enterprises to upgrade and upgrade. This is an opportunity for shoe companies to become bigger and stronger in their own brands. I deeply agree with this conclusion. The conclusion is that the shoe companies that have failed in the financial crisis are lack of industrial design capability and independent brand innovation ability, and they are struggling in the demographic dividend, and their products can not find traces of industrial design. Enterprises are "no product brand, no core technology, no innovation capability". Strengthening creativity and creativity Independent brand It should be the only way for Chinese shoe enterprises to get out of the cold winter to welcome warm spring.


    But the road to transformation will be long. While many enterprises are still puzzling over how to solve the problem of demographic dividend, the Copenhagen Congress has put the environmental factors such as "green" and "low carbon" into the face of manufacturing enterprises. Footwear enterprises have naturally become the leading industry in the environmental protection industry, not only because of the large quantity of products and the wide range of industries, but also because of the characteristics of their products, which are closely related to people's life and closely related to people's health. The introduction of these environmental factors is also a test before the transformation and upgrading of Chinese shoe enterprises. Only by making the entire production chain of the manufacturing industry achieve "low carbon", can the product achieve a real "green" and "environmental protection". If the enterprise truly realizes the "green" manufacturing of the product, then the creation of green brand can become a reality, so that the enterprise can keep its foundation forever.


    In the 26 years of growth of Hengda, I have always adhered to the concept of "independent innovation", which is one of the genes that make Hengda brand grow and become full of vitality and let Hengda advance step by step in transformation and upgrading. But behind the "independent innovation" is that Hengda always regards industrial design as the core development strategy of enterprise development. As a killer of industrial design as a brand building and breakout, it has not only been recognized by various enterprises, but also has risen to a certain level at the national level.


    During this year's "two sessions", Premier Wen Jiabao proposed to vigorously develop industrial design and upgrade industrial design from corporate behavior to national strategy. Provinces and municipalities also attached importance to it and implemented it in practical action. Not long ago, Shandong province organized the industrial design center to confirm that the aim is to develop a number of internationally competitive brand enterprises by vigorously developing industrial design and promote the economic development of the province.


    In this selection, Hengda and Haier, Hisense two state brand enterprises, shoulder to shoulder, became the first batch of 3 enterprises in Qingdao to be awarded the "industrial design center" of Shandong. This is another important R & D platform for Hengda following the leather shoes industry's only "national recognized enterprise technology center".


    This selection is the affirmation of Hengda's ability of independent innovation and the support of Hengda for industrial design as the core strategy of enterprises. It is also an incentive for Hengda to go out of the road of green development for consumers to create "quality products, quality brands and quality life". It is along this road that Hengda continuously seeks breakthroughs in products from the perspective of consumer demand, and also lets Hengda go through the spring and Autumn period of 26 years.


    In 80s, consumers were concerned about the products of good quality and low price. Hengda's value proposition was to create quality products. In 90s, consumers focused on the well-known brand products, and Hengda's value proposition was to create quality brands. In 2010s, Hengda put forward a new value proposition: creating "quality life" for consumers, satisfying consumers' pursuit of healthy, environmental protection, fast and personalized new life style experience. In the development of this road, industrial design has been regarded as the winning magic weapon of Hengda and supporting the healthy development of enterprises.


    In proposing new value proposition for consumers to create "quality life", Hengda will take the responsibility of "quality industrial design" as a guarantee to create a new era of shoemaking enterprises and lead a new consumption proposition, advocating the quality life of consumers from a pair of shoes.


    To this end, Hengda will adhere to the open R & D mode, integrate the world-class design resources, strengthen the sharing of industry resources and information, promote the level of industrial design, and accelerate the transformation of development mode. At the same time, we should strengthen green design, adopt low carbon shoemaking materials and low carbon production technology, strengthen the research and application of energy saving and emission reduction and comprehensive utilization technology of resources, and promote the leather industry's low energy consumption, low emission and low pollution.


    And will actively cultivate and introduce a number of high-end high-end industrial design talents, strengthen the echelon construction of talents, improve the cooperation mechanism of industry, University and research, and enhance the ability of industrial design. Advocating quality life requires enterprises to invest huge resources in design, R & D, talent and capital. But this kind of payment is for the value of consumers and the interests of consumers. I think it is incumbent upon them. Hengda people should be proud of this and continue to work hard.

    • Related reading

    China'S Sports Brand Is Popular Internationally.

    financial news
    |
    2010/8/25 8:49:00
    43

    The Tide Of "Return Of Domestic Products", "Rebound, Leap" And "Release Of Shoes"

    financial news
    |
    2010/8/25 8:46:00
    48

    Trendy Rain Shoes Are Popular In Place Of Traditional Rubber Shoes.

    financial news
    |
    2010/8/25 8:33:00
    89

    XTEP'S Gross Profit Margin Rose To 40.7%&Nbsp; The Average Price Of Clothing Rose By 14%.

    financial news
    |
    2010/8/24 20:38:00
    84

    ICE&Nbsp; The US Cotton Futures Market Failed To Maintain The Highest Point In The Market.

    financial news
    |
    2010/8/24 14:58:00
    40
    Read the next article

    China Textile Creative Design Competition Is About To Be Announced

    主站蜘蛛池模板: 日本天堂免费观看| 青青草国产免费国产| 永久免费在线观看视频| 大西瓜pron| 亚洲色婷婷一区二区三区| chinese体育生gayxxxxhd| 1区1区3区4区产品亚洲| 篠田优在线播放| 女人与公拘交酡过程高清视频| 国产区在线视频| 久久亚洲色一区二区三区| 看黄色免费网站| 污污视频免费看| 国产草草影院ccyycom软件| 亚洲成a人片在线观看播放| 在线观看永久免费| 最近免费中文字幕大全高清10| 国产成人午夜片在线观看| 亚洲成av人片在线观看| avtt天堂网手机资源| 最新中文字幕在线| 国产中文字幕第一页| 久久精品中文字幕大胸| 超污视频在线看| 日本欧美韩国专区| 国产女同疯狂摩擦系列1| 久久久无码精品亚洲日韩蜜桃 | 嗯灬啊灬老师别揉我奶了啊灬嗯| 久久精品国产精品亚洲| 蜜桃AV无码免费看永久| 日本精品久久久久护士| 啊~嗯短裙直接进去habo| va亚洲va欧美va国产综合| 每日更新在线观看av| 国产精品久久久久久久久99热| 亚洲日本在线免费观看| 天天影视色香欲性综合网网站| 日本亚洲欧美在线视观看| 午夜久久久久久| 一本大道香焦在线视频| 精品国产综合区久久久久99|