E-Commerce Is Around You And Me.

Online shopping has become a fashion life.

Nowadays, no matter when working hours open a large portal website or a well-known forum or community website, or go to the bus platform and other cars to go home at work, and take a look, it is all kinds of advertisements. Many of them are advertisements that we are most familiar with, such as Taobao, pat, and Masa Maso.

More and more post-80s and 90s have become "otaku" houses. The "house" team is growing. Shopping websites are also booming. Shopping seems to be "out". Looking at web pages, clicking the mouse and making a phone call can buy clothes without leaving home. This habit has become a fashionable life inadvertently.

In recent years, with the popularization and application of computer network, communication technology and the Internet, e-commerce has developed rapidly in the world, and has become the newest and most important commodity trading mode. It is a concrete manifestation of the network economy.

It shows the traditional commercial form in the virtual environment through digital technology in the media, so that users can see its business activities.

Clothing e-commerce is the general term for the use of the Internet to achieve clothing business activities. It is a far-reaching revolution in textile and garment industry with the help of network media, digital communication, information exchange, commodity trading and services, capital payment and pfer.

The types of E - commerce can be divided into enterprise to enterprise (B2B), enterprise to consumer (B2C), and consumer to consumer (C2C).

With the increase in the number of Internet users in China, the consumption of Internet shopping and bankcard payment is becoming more and more popular. E-commerce websites are emerging one after another, and online sales of textile and clothing have also increased rapidly.

For today's China, the most representative e-commerce websites are Alibaba, Taobao, patting, Huicong and so on. For consumers, the most commonly used textile and clothing e-commerce types are B2C and C2C, and currently popular websites are Masa, Maso and so on.

Clothing enterprises "love hate interweave" forward

According to the upcoming quarterly monitoring of China's online retail market in the first quarter of 2010, according to the upcoming Enfodesk think tank, the paction volume of China's online retail market reached 95 billion 970 million yuan in the first quarter of 2010, with a growth rate of 18.7%.

An increase of 101.7% over the same period.

Sales of clothing and clothing products reached 21 billion 500 million yuan, accounting for 22.4% of the total domestic market sales.

For clothing enterprises, e-commerce is like a golden key, opening up a huge potential "network retail coffers".

Faced with this huge "cake", all textile and garment enterprises hope to get a share from it and gain greater profits through online retailing.

However, due to various problems, for apparel companies, e-commerce is both love and hate.

Love, because of e-commerce has great attraction for clothing enterprises, like all customers, specializing in e-commerce and has achieved excellent sales results.

Today's customers, like "extraordinary", have developed from less than 10 sales per day to more than 20 thousand sales per day, which is almost 300 times the growth.

Now the daily sales volume is about 6000000 yuan, the monthly sales volume can reach 200 million yuan, according to this speed, in 2010, the sales volume of all customer sincere goods reaches 1 billion 500 million yuan, it should not be a problem.

Such as Marceau, Justyle and so on, more clothing enterprises began to pay attention to and enter e-commerce.

Hate, due to the impact and impact of e-commerce on traditional sales channels, more agents of clothing brands choose to sell on the Internet, or even sell them, which will impact on the clothing brand agents of those entities.

In any case, textile and garment enterprises enter the trend of e-commerce. The key is how to make better use of e-commerce to develop the Internet market.

In this regard, the forerunners have made a lot of exploration, expanding the network sale business to become their first choice.

Marceau, who brings up the brand clothing, is reminded of his slogan: "Masa Maso knows men better."

As the world's leading clothing brand and consumer goods manufacturer, Masa Marceau has established an e-commerce website through ShopEx, the largest e-commerce software and service provider in China.

Taking the shoe store as an example, after its online retail business is growing more and more prosperous, ShopEx is adopted decisively to improve business efficiency. First, the Bureau cluster and then on-line search business, so that enterprises can solve problems quickly before they encounter bottlenecks and achieve sustained high growth in sales volume.

With the growing habit of users' online shopping habits, especially the increasing awareness of women's clothing online shopping, the clothing e-commerce B2C website is likely to become one of the fastest growing e-commerce subdivision types, and the development of e-commerce has become the only way for garment enterprises.

On the one hand, large garment enterprises need to rely on mature e-commerce software and service providers to enter the Internet quickly; on the other hand, all kinds of independent subdivision clothing retail outlets also need e-commerce software, they need to rely on independent online stores to achieve brand and business promotion; and who can win the online retail market ultimately depends on the competition of resources, time, and hardware and software.