Shu Embroidery -- The Splendid Scenery Of Shu &Nbsp; &Nbsp; And How To Reproduce It?

The students learn Shu embroidery skills in the embroidery room of Pixian Shu embroidery park.

However, after entering the 90s, Shu embroidery gradually got into trouble.

As the only manufacturer of embroidery in Sichuan, in 1999, only one dozen embroidery workers in Chengdu embroidery factory remained.

"Many old workers lose confidence in Shu embroidery.

And no young man is willing to set foot in the "bitter sea".

Throughout the 90s, Shu embroidery did not produce a new successor.

At the end of 2005, Chengdu Shu embroidery factory was restructured and all employees were laid off.

Meng Dezhi raised funds and set up the "dream Yuan Shu embroidery studio", sticking to this ancient art.

Today, Meng Dezhi's studio has more than 60 embroidery workers and trainees, and sales revenue has also reached hundreds of thousands of yuan.

But in the eyes of this master of Arts and crafts, the development of Shu embroidery is still hard to say.

"A high-level embroidery works can be sold to more than ten million yuan, but such works often require several skilled embroidery workers to spend 3 to 5 months to complete, and then calculate the cost of silk, mounting and so on, and the last profit margins are few."

Meng Dezhi said.

At present, the general situation of Shu embroidery market is that high-end products are in short supply, and low-end products are unsought.

Due to the loss of talent, there are only a few dozen embroidery workers in Chengdu capable of producing high-end products such as "double faced and abnormal colors", and most of them have reached the age of knowing destiny.

Capital injection

"Embrace the market and reduce vicious competition"

In 2006, Shu embroidery was listed in the list of the first batch of intangible cultural heritage in the country.

Under the guidance of the government, many private capital entered Shu embroidery industry.

Qiao Yu Jun, a former teacher, was invested in Chengdu Shu Embroidery Culture Development Co., Ltd. by the end of 2006.

The basic needles of Shu embroidery are not easily lost, but they are difficult to correct.

A comprehensive grasp of high quality skills.

The cost of Shu embroidery is high, the market competitiveness is not strong, there is no industrialization and scale. These problems must be solved gradually from the perspective of inheritance technology.

Qiao Yu Jun has set up 8 training points since 2006, but the effect is not satisfactory.

"Hundreds of people have been trained, but up to now only 20 people are able to produce works, most of them are giving up halfway."

Qiao Yu Yun said regretfully.

Ji Jinquan, deputy general manager of the company, is also a master of Arts and crafts in Sichuan province.

In his view, the production of products and training of talents, for the market of Shu embroidery enterprises, itself is a pair of contradictions.

"No training students, Shu embroidery talent will be broken.

But when we go out to train the trainees, there is no time to work out and what profits are we made? "Ji Kimcheon believes that talent training needs time to accumulate.

No matter what the government or enterprise can do, we must not rush to gain instant benefit.

From the government's point of view, we should organize more promotional activities, increase the qualification and reward of master craft masters, and Shu embroidery enterprises should balance the relationship of development and inheritance, and encourage them to enter the market and reduce vicious competition between them.

The government solved the problem

"To make an integrated platform for Shu embroidery"

The industry is small, talent scattered, industrial chain, marketing chain has not yet formed, product form is single, lack of development carrier, and so on, is attributed to the reason why Shu embroidery is difficult to industrialization.

The person in charge of Chengdu Intangible Cultural Heritage Protection Center believes that most of the industrialization of Shu embroidery is based on Shu embroidery masters, but that does not mean they are good at market development and marketing management.

"Companies that are proficient in marketing, channels and market experience are required to integrate."

In May 21st this year, Chengdu held the first Shu embroidery skills competition in Pixian, an Jing town.

An Jing town plans to build 300 mu Shu embroidery Industrial Park in 3 to 5 years to ensure that 3000 embroidery workers with professional qualification certificates can be trained in 3 years.

Last year, after the investigation of Chengdu labor and Social Security Bureau, the flexible employment method of embroidery mother was determined, and the standard of vocational skill appraisal level of Shu embroidery was established, which opened the whole country.

The embroidered mother who gets the certificate can be preferred by Shu embroidery company, and if the family starts business, the local government will also provide small loans.

This year, Chengdu plans to carry out vocational skills appraisal for 2000 embroidered girls and issue initial and intermediate vocational qualification certificates.

Zhou Gang, deputy secretary of the Party committee of an Jing Town, introduced the Shu embroidery Industrial Park in the town, including the Shu embroidery production experience area, the museum area displaying the Shu embroidery collection, the derivative product exhibition area, and the third industry service area.

"We are doing an integrated platform for Shu embroidery."

Zhou Gang said that the industrial park will provide silk, dyes, racks, various frames and packaging products, and other products around Shu embroidery.

At the same time, it provides support for every link in the industrial chain such as technology, patent, consultation, design, personnel training and publishing.

It will also organize the training of rural surplus labor force, develop "Shu embroidery village" with one village and one product, and consider the development of chain operations, agents, art galleries, exhibitions and auctions and other forms of circulation.

Shu embroidery (Encyclopedia)

Also known as "Sichuan embroidery", the earliest record of Shu embroidery is written by Yang Xiong, a literary writer of Western Han Dynasty, "embroidery and embroidery". In the late Han and Three Kingdoms, Shu embroidery was already famous.

Shu embroidery is made of soft satin and colored silk as the main raw material. Its brightness is smooth and its composition is sparse.

Among them, the double embroidery and the double side abnormal color needling method of three different embroidery are all very exquisite and unique.