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Export: Self Effacing Is Not A Virtue In International Trade.

2010/8/28 20:14:00 56

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Yesterday, the third discourse and multiculturalism.

international

At the meeting, more than 120 experts from home and abroad discussed the words "China and the world".

From 2006 to 2008, China exported to Europe.

leather shoes

Total sales fell by 20%, directly causing 20 thousand people to lose their jobs.

(the data come from the third issue of import and export manager) in 2010. Why does it lead to a decline in sales of China's exports to European footwear industry? This goes back to 2006 when the EU imposed anti-dumping duties on leather shoes originating in China, which made the export of Wenzhou shoe enterprises represented by AOKANG group grow faster.

In the past 4 years, AOKANG has been through judicial channels.

European Union

Relevant departments negotiate.

Shi Xu, director of the contemporary Chinese discourse research center of Zhejiang University and professor of Changjiang Scholar, Ministry of education, said that this is a cultural phenomenon with many factors intersecting.

"Foreign trade export enterprises should have the right to speak in their hands."

Shi Xu put forward three suggestions.

Self humour is not a virtue in international trade.

Shi Xu said that under the influence of traditional culture, Chinese enterprises are very weak in preventing foreign cultural hegemony.

For example, China has no famous brand and its product quality is not high.

"Domestically speaking, modesty is a virtue, but it is self defeating from a foreign partner."

Shi Xu stressed that in order to grasp the right to speak, it is very important to directly attack economic and cultural hegemony in discourse.

Giving full play to the role of trade associations

In the lawsuit against the EU's anti-dumping on China's footwear industry, Shi Xuhen felt sympathy for Wang Zhentao, the head of AOKANG group.

"There are many shoe export enterprises in China, but only a few companies come out to speak."

Shi Xu said that there is no such unity among enterprises in China.

"When abroad, when an industry is hit, it will be organized through industry associations and organized solidarity.

It will even ask the government to introduce policies to reduce losses.

Build yourself into an international businessman

Not to speak directly in English or to understand the trade laws of the trading countries, Shi Xu once again pointed out that this is one of the biggest problems existing in the current international trade cooperation.

"In China, more plation is done through international trade.

In the process of plation, it is very likely that there will be misunderstanding, which will affect business. "

Shi Xu suggested that Chinese merchants' self discourse "arms" need to be as comprehensive as possible. Only by making themselves into international businessmen can they face any cooperation with ease.