Romei's Rising Home Textile Show

　　 Hate cloth can not become a garment, can become home textiles? The answer is yes. " Luo Mei Fu " China Textile City A rising brand of home textiles is exported to Europe and the United States. However, this famous brand is well-known. New home textiles Its formal creation was only a short year ago.

Lu Meidong, general manager of Shaoxing Rome home textile Co., Ltd. is from Wenzhou, who has been in Shaoxing for more than 10 years. In recent years, the competition in the fabric market has become more and more intense, and home textiles is still in its infancy. Last year, Lu Meidong began to transition to bedding products from the original T/R men's fabric. He registered the home textile brand "romaifu" and shifted the focus of development.

The transition period is a labor pains. For the traders who have been engaged in men's fabric, home textiles is a brand new field. The color of men's clothing is single, and the home textile products on the bed require bright colors and bring forth the new through the old. They need capital, technology, talents and many other factors to support them. Lu Meidong faced up to these difficulties and saw it as an opportunity for development, firmly establishing quality awareness and brand awareness, and strengthening physical fitness. By constantly catching up with the trend of popularity in Turkey and the United States, combined with the consumption trend of the local market, we constantly introduce new ideas and create new concepts of Rome's new home and new life, so as to stand out in our peers and start our own brand reputation.

Rome also set up his own sales network. At home's famous home textile exhibition, Lu Mei Dong did not go to the exhibition once. In the first half of this year, at home textile exhibition held at China International Exhibition Center of Textile City, Lu Meidong displayed the newly developed series of home textile products. By participating in the exhibition, he has built up a global sales network.

Intermediate products focus on channel construction, and terminal products focus on brand building. Transformation and upgrading from intermediate products to terminal products requires not only skilled personnel but also managerial talents. In order to motivate talents from the system, "romaff" company implements equity incentive mechanism. At present, the company's various aspects of the structure is becoming more and more perfect, laying a good foundation for further Rome's home textile brand.