• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Zappos How Far Can China'S Road Map Go?

    2010/9/8 20:50:00 97

    B2C Zappos

     

    In September 1st, the founder of Yue Tao network, Bi Sheng.

    Zappos

    Xie Chuangang, director of the company's international business, denied this statement when interviewed by our reporter.


    However, the reporter still noticed that the purpose of Xie Chuangang's trip to China was to inspect Le Tao net.

    Despite the fact that cooperative investment is not yet clear, Zappos has shown strong interest in Le Tao and China's e-commerce market.


    Le Tao net is the main B2C website of sports shoes and leather shoes in China. It was founded in May 2008 by the former Baidu marketing director and assistant president, and the investor is LIAN Ventures Ceyuan.

    Le Tao has just completed a new round of financing in June this year, raising more than ten million dollars, and the investor is the Tiger Fund and the United States capital.


    After visiting Le Tao's storehouse, Xie Chuangang made a judgement: according to the practice of Le Tao, the market value and revenue of Le Tao can reach more than 3 times of Zappos in the future.


    "The main reason for this is that China's e-commerce is still in its infancy, and then it will explode."

    Another important reason, Xie Chuangang said, is that Le Tao has a unique business model.


    Le Tao's "Chinese style business"


    Zappos, founded in 1999, is located in Henderson, Nevada, and is currently the largest in the world.

    Footwear sales

    B2C website was founded by Chinese American Xie Jiahua (Tony Hsieh).

    In October 2009, Zappos was sold to Amason at a price of 1 billion 200 million US dollars.


    "North America has huge market space and will not enter China for the time being, but will not have a capital level cooperation with Lok Tao."

    In September 1st, Xie Chuangang, director of Zappos international business, said in an interview with our reporter.


    However, Xie Chuangang showed a strong interest in the business model of Le Tao.

    Although the establishment of a year's Le Tao has a distance compared with Zappos, in August, the sales volume of Le Tao day was about 2000, with a total of 200 yuan per pair of shoes and 200 pairs of shoes, its annual revenue was about 144 million yuan, while the Zappos revenue in 2008 reached US $1 billion.


    Chen Hu, vice president of Le Tao network, explained that the business mode of Zappos in the US is "real store distribution" mode, that is, brand shoe dealers and agents sell goods wholesale to Zappos.

    Zappos

    The shoes are pported to their own storeroom and sold on the Internet.

    When a shoe dealer takes delivery of goods, he must pay the money at that time.


    Le Tao is different from Zappos.

    Le Tao adopted the "real storehouse sale", the brand shoe factory placed the goods in Le Tao's storehouse, and was sold by Yue Tao.

    According to the regulations of Le Tao, from the date of the first day of a shoe's purchase, the date of the expiration of the month, the shoe section of Yue Tao will be handed over to the shoe factory. Some of the products will be returned to the brand shoe dealers as part of the service charge, which has not been sold off, and the manufacturers will then supply other styles.


    This made Xie Chuangang very excited.

    The mode of "real warehouse sale" not only does not need to advance any funds, but also can deposit a large amount of funds on the online shopping platform. It is "no business".

    And the mode of real library distribution requires a large amount of capital to be paid. This will create a lot of risks, such as products can not be sold or stock prices fall.


    Another phenomenon that puzzled Xie Chuangang is: Why are Adidas, Nike and other big brands willing to release goods to le Tao? In the United States, the first 7 years of Zappos, from 1999 to 2006, Adidas and other famous shoe factories were reluctant to sell their products on Zappos, because Zappos affected the offline channels.


    Chen Hu has a secret strategy: the reason is China's business environment.

    Because counterfeit goods are in vogue, consumers such as Nike and Adidas can buy all kinds of fake shoes through the Internet even if they do not sell through the Internet.

    Through the sale of Le Tao's website at a lower discount, it can effectively curb the share of fake shoes in the online shopping market, and play a brand promotion role in network sales.


    Chen Hu said that because of the different service capabilities, not all websites can obtain the right to sell the real library.

    Reporters interviewed learned that another sports goods B2C mall hopes to get Anta's right to sell, Anta refused.

    {page_break}


    However, the sales agency of Le Tao is not really without business, at least there is the cost of warehouse.

    Chen Hu said that some e-commerce websites in China, in order to save costs, do "virtual warehouse sale", that is, use the brand shoe factory's storehouse, only to help the brand shoe factory to do sales on the Internet, but this will cause a higher shortage rate, and users can not buy shoes after placing orders.


    Xie Chuangang is not optimistic about "virtual library sales".

    He believes that the virtual warehouse sale can not control the logistics and distribution links, nor can it guarantee the quality of products and services, and is prone to disputes.

    He said: "if there is a dispute, it will have a great negative impact on the website brand".

    Chen Hu also thinks that the virtual library mode is not enough to ensure the quality of products and services.


    Zappos China Road Map


    Although Zappos claims that there is no plan to invest in China's footwear e-commerce website, as early as 2006, the company has set up a China office in Dongguan to help us operate headquarters for image processing and other operational support, because 80% of the world's shoes are produced in China.


    Xie Chuangang said that global collaboration is not the only hope of Zappos for China. It will enter China in the future or Zappos, or cooperate with China's footwear e-commerce website.

    As part of the China trip plan, Xie Chuangang also invited Yue Tao, founder of Bie Sheng, to pay a return visit to Zappos in the US.


    Xie Chuangang said that Zappos's vision is not only the prospect of Le Tao's "3 Zappos" in the field of footwear e-commerce, but also the possibility of the development of other businesses in the vertical e-commerce field.


    "China footwear e-commerce website will produce a platform level company."

    Xie said that the company can make use of the three streams of "customer flow, logistics and capital flow" to expand to other vertical e-commerce fields, and eventually become a department store or shopping mall similar to "Amazon".

    • Related reading

    Guangzhou 361 Degree Design And Research And Development Center Will Officially Start.

    Domestic data
    |
    2010/9/8 20:03:00
    80

    June 2010 T-Shirts Ten Main Shopping Malls

    Domestic data
    |
    2010/9/3 9:31:00
    57

    Basic Situation Of Italy Textile Machinery And Garment Industry In 2009

    Domestic data
    |
    2010/9/2 10:07:00
    49

    Main Textile Export Market Warmer In The First Half Year

    Domestic data
    |
    2010/9/1 9:11:00
    79

    Top Ten Brand Market Share Of Trousers In June 2010

    Domestic data
    |
    2010/8/31 14:35:00
    54
    Read the next article

    Levis Plans To Open 20 Denizen Stores In China In September

    Recently, the home textile industry has again accelerated its pace and set off a new trend in home textile fashion. It has embarked on the stage of fashion trend, showing the new fashion charm of home textiles and playing the new horn of home textiles "color sleep".

    主站蜘蛛池模板: 手机看片一区二区| 国产漂亮白嫩美女在线观看| 国产无遮挡又黄又爽免费网站| 亚洲日本一区二区三区在线不卡| 中文字幕在线观看一区二区| 里番本子侵犯肉全彩| 欧美综合自拍亚洲综合图| 日韩精品无码一本二本三本色 | 一级做a爰性色毛片免费| 精品深夜av无码一区二区老年| 最近中文字幕免费mv在线视频| 在线观看成人免费| 又黄又骚的网站| 一区精品麻豆入口| 狼狼综合久久久久综合网| 大佬和我的365天2在线观看| 亚洲精品无码人妻无码| xxxxx性欧美hd另类| 色精品一区二区三区| 最近中文字幕电影在线看| 国产成人精品视频福利app| 久久国产视频一区| 色费女人18毛片**在线| 日韩精品中文字幕在线| 国产亚洲视频在线| 久久精品国产99国产精品| 美女网站在线观看视频免费的| 欧美高清国产在线观看| 国产精品一级片| 久久国产成人精品国产成人亚洲 | 四虎永久精品免费网址大全| 三年片在线观看免费观看大全中国| 西西人体欧美大胆在线| 日韩欧美二区在线观看| 国产一区二区三区美女| 久久久精品午夜免费不卡| 黄色毛片小视频| 成人自拍视频网| 午夜无码人妻av大片色欲| 中国美团外卖男男china| 老阿姨哔哩哔哩b站肉片茄子芒果|