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How To Choose A Suitable Exhibition

2010/9/13 16:02:00 43

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In modern trade exchanges, "

exhibition

"Has been recognized as one of the" most outstanding markets ".

In the exhibition, people from all walks of life, buyers, sellers, investors and so on gathered together to communicate with each other. They not only made the business, but also investigated the market, got new inspiration, gained new information, and objectively examined their products. At the same time, a variety of benefits were concentrated in a few days, which multiplied the economic benefits and greatly reduced the cost.

From this, it is easy to see participation.

International Trade

The exhibition is an important way to expand exports of enterprises, and also the best way to internationalize.

However, it does not mean that all international trade exhibitions can achieve the purpose and expected goal of the exhibition, because the international trade fairs held annually in the world are large and small and add up to tens of thousands of them. Different organizers and their different manipulative abilities make the different exhibitions exhibit the quality and level of good and bad. If they do not choose carefully, they will most likely miss the exhibitions which are very bad or inappropriate for themselves, or even result in half the effort or the cost of life and money.

Therefore, the choice is the first step to participate in the exhibition.

To do this step, we must follow the following points:

1. analysis

Exhibition

Information.

What needs to be focused on is -

The nature of the exhibition is that the exhibition has been held several times, the scale of the previous exhibition and the number of the trade audience and the situation of the paction. If the exhibition is a new development project, we should pay attention to the professional and authoritative background of the organizer, whether we have the ability to host the exhibition, whether it has hosted its exhibition, the quality and level of it, and whether the manipulation of the exhibition has matured?

The way of publicity and promotion: how does the sponsor carry out the exhibition publicity? Who is the target audience? How much is the input in publicity? How about the feedback from the exhibitors and visitors?

Exhibition Reservation: how long does the exhibition need to start booking booths in advance? Do you accept non professional visits?

Exhibition venue conditions: height and width of the exhibition hall, floor area, weight limitation, volume and lighting, and performance activities? Can the exhibitors choose to decorate the booth?

2. explore the views of peers.

That is to know the views and problems of the exhibition to the competitors and other exhibitors, including services, booth layout, problem handling, and few buyers.

At the same time, I would like to know the views of the sales agent of the exhibition location or nearby area.

3. choose the sales agent.

If you do not have a sales agent in the venue or adjacent area, consider whether your company is likely to find a sales agent in the exhibition location or adjacent area.

4. choose the right time.

Is the timing of the exhibition conflict with special holidays or events? Is there a special season for your products? If so, we should pay more attention to whether the exhibition time has enough time before the peak selling season, so that buyers can have enough time to adjust their needs, and their own production line can also cooperate.

5. analyze the research results.

After analyzing the exhibition, the next step is to decide whether to take part in the exhibition, whether it's a large booth or a small booth.