Stand Out &Nbsp; Pursue The Best Exhibition Results.

To achieve the best

First, stand tall and stand out.

How to stand out of the crowd is mainly reflected in the exhibition layout of its unique and distinctive, and its effect.

As mentioned before, cloth exhibition is also an art with varied styles, rich and varied colors and remarkable tricks.

Therefore, in the design and production of exhibitions, if we want to attract people's attention and achieve the purpose of impressing people, we must pay attention to the novelty, uniqueness and uniqueness of design and production.

This calls for the courage to break the rules and dare to innovate.

For example, in 2000, Xiamen's International Investment Fair, Shuanghui group, in the exhibition of only 3 * 3 square meters, how to highlight Shuanghui's characteristics and distinctive, I really took a lot of pains.

At that time, they were all decorated by the organizing committee according to certain specifications. From the whole, they were all like a group of soldiers, but they could not find where the general was.

And the name of the unit, "Shuanghui industrial Refco Group Ltd of Luohe, Henan", is 18 words with English, densely inlaid in the door of the 10cm * 200cm cross bar, and can not walk in. It is hard to see what unit name is on the door.

Moreover, all the booths in the exhibition area are all a face and a pattern, which can not reflect the "stand out" of the exhibitors.

In order to change this situation, we got their understanding and support after repeated consultations with the organizing committee. We paid for it by ourselves, and I designed it by myself, and reproduced the new banner of 2 times bigger than the original, and replaced the 4 characters of the red bottom white character "Shuanghui group".

It can be seen from a distance and be clear at a glance. This not only highlights the position of the exhibition, but also shows its big brand of big enterprises, which has reached the grand, striking and attracting.

In order to stand out.

Two, three-dimensional momentum, to achieve a full range of publicity effect.

An exhibition is a great opportunity to introduce an enterprise, publicize an enterprise, and display the image of an enterprise or a group.

At the same time, it is also a good opportunity for the vast number of consumers to understand the product of an enterprise, so publicity and public relations are very important.

Therefore, we need to solve the following problems:

L, get in touch with the news media at the exhibition site, prepare for publicity, and make good publicity with the local TV newspapers.

If the conditions permit, organize a good press conference and draw up a detailed publicity plan.

In the time before and after the exhibition and exhibition, orderly advertising is best seen in the form of soft advertising.

2, send all invitations to all exhibitors with business contacts and local agents as well as relevant departments such as news media, industry and commerce tax, administrative organs, etc., and hold 1-2 fellowships before the opening of the exhibition or after the exhibition.

In addition, the corresponding promotional contents should also be displayed for the main hotels and hotels where the main customers are participating. For example, the signs in the hall, welcome banners, publicity materials for the distribution of the rooms, fruits, etc., should be considered as carefully as possible.

3, prepare sufficient publicity materials.

They include: company introduction, regional or group introduction, publicity materials and posters for exhibitors, etc.

4, establish a good coordination relationship with the local government and provincial and national organizing committee leaders.

In particular, leaders of the organizing committee responsible for the whole exhibition should actively solicit their opinions and report their work to them for their support and assistance.

This will solve many practical problems.

5, do a good job of atmosphere.

In medium and large exhibitions, to drum up atmosphere, expand influence and attract people's attention, timely drum drum teams, aviation performances, military bands, disco, song and dance performances, and suona team and Yangge team are also necessary, but it is necessary to show the logo of an enterprise or group in clothing and clothing, as well as external aspects, so that people can see that it is held by a certain enterprise or unit, but it can not be fixed in a certain place.

6, off-site display.

In order to match the internal display and achieve the effect of internal calling, it is also possible to arrange outdoor display in the square before the exhibition hall and on the main road that personnel must go through.

These outdoor displays: first, the choice of form, such as arches, balloons, large cloth, light boxes, road signs, small flags, and creative modeling works, such as "the Great Wall gate tower", "nine Tenglong" and "aircraft submarine" on display at the national sugar and Wine Fair in Chengdu; two, the selection of display locations, such as bustling downtown areas, shopping malls, supermarkets, stations, squares, bridgeheads, high-rise buildings and main avenues around the exhibition hall.

If it is a food category, it is necessary to organize a good taste of the gift giving activities, and prepare the corresponding facilities or consult the guestbook.

In accordance with the above activities, in order to ensure its effectiveness, we should pay attention to 3 points in publicizing public relations in the exhibition period, namely, liaison with all aspects of the relationship, decorate bright spots advertisements, and receive good customers and friends.

The so-called "relationship" refers to the relationship between the parties concerned and the parties concerned.

At the crucial time, we need some emotional investment, such as giving gifts, sending souvenirs, organizing tours, etc.

In a word, we should try to satisfy these relations as much as possible.

The so-called "bright spot advertisement" refers to whether it is the exhibition hall layout, outdoor advertising, or some aspects of soft advertising. We should strive to create 1-2 bright spots, or one bright spot after another. This highlight is either the exhibition or outdoor display, which is different from the extraordinary, the odd wins, or the hot news produced in the soft advertisement.

This hot spot must be heated to the "idea". How to make it hot and how to warm up requires careful planning and good creativity.

It is a reasonable thing to receive a good customer friend, and it is also a very important thing.

In order to ensure the best effect of exhibitors, the following things should be done before, after and during the exhibition: prepare for the preparatory work before the exhibition, such as the investment of exhibitors, how to do the best things with the least money, what kinds of best things to do, what kind of standards are most suitable for the exhibition, which forms are the most innovative, and which can create a better form. How many items and materials are prepared, how to arrange the accommodation and how to entertain them?

During the exhibition, how to carry out the activities, how to collect information, how to achieve the effect, what has been done, what has not been done, and has not achieved the desired effect, etc., all of these should be summarized.

In addition to the summary of the day, the conclusion of the whole activity is also necessary.

If necessary, we should carry out demonstration evaluation.

To give scientific evaluation is more conducive to the development of the next exhibition.

These assessments must be quantified, scientific and accurate.

In short, exhibiting is also a scientific cultural activity, and there are many skills.

Well done, it can really get twice the result with half the effort and achieve the goal of doing more work with less money.

Therefore, it is necessary and necessary to conduct scientific research on exhibitors and create standardized implementation standards.