Chianda Accused Hai Butterfly Of Promoting The Brand Of Other Sports Shoes By Borrowing JJ Lin'S Concert.
September 17th, the day before yesterday, the brand of sports shoes and clothing Qianta A press conference was held in Beijing to accuse the company of promoting the other sports shoes and clothes by JJ Lin's "IAM" world tour. brand And revealed that the legal proceedings have been officially launched.
Qi anda said.
sea butterfly
JJ Lin, who has become the spokesperson of the brand since 2005, has been working happily together and has had two successful renewals. The latest contract deadline is August 2011.
The company also pointed out: "since July 30th, there is another brand of sportswear and shoes in JJ Lin's Chengdu concert.
The brand uses JJ Lin's concert and artiste image to promote investment promotion and distribution activities in Sichuan.
It is reported that after receiving numerous protests from the odd company, Hai butterfly executives went to Fujian to communicate, and the two sides did not reach a consensus.
In August 19th, a local city newspaper in Chengdu released JJ Lin's Chengdu concert dates and invoices for commercial promotion. Its publicity content 30% embodied another brand introduction of sports shoes and clothing, and the promotion of tickets for cooperative purchase of shoes.
Chianda thinks that this content will cause many consumers to think that JJ Lin is the spokesman of the brand of the sports shoes and clothing after the media propaganda in Chengdu. This practice constitutes a violation of Chianda's commercial interests and brand image, so she decides to safeguard her rights through legal means.
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