Brand Development Rules In The Internet Age

The rapid development and popularization of Internet have brought human society into the world.

This is a time to radically change the way people live, work, study, and interact. It is also a change of tradition.

Small companies can also run big brands.

In the past, the influence of brand is often equal to the strength of the company.

The influence of big brands needs the resources of big companies to support them.

However, in the Internet age, because the network economy is virtual, as long as the small company is good at operation, it can quickly integrate external resources through the network, expand the brand influence, and realize the rapid development of the brand.

As entrepreneurs, we must establish the belief that "small companies can also make big brands".

Open vision.

The horizon is the boundary.

Without an open field of vision, there will be no open pattern, nor is it possible to adapt to the characteristics of the boundless network.

In the era of Internet, entrepreneurs can only see the opportunities that the network brings to enterprises, clear the way of development of enterprises, and create their own opportunities.

Of course, the open field of vision comes from the open mind.

If our hearts are closed and lack of enthusiasm for learning new things, we can not have an open field of vision.

Tolerant.

The characteristics of the network are extensive, and enterprises need to have a broad mind to adapt.

In the Internet world, everyone is standing at different angles to see problems. There are critics and commendants.

Real people will regard praise as an incentive to themselves; take criticism as a turning point for self reflection and self perfection; take vicious attacks with ulterior motives as a tonic for progress, and laugh it off.

Positive interaction.

In the era of Internet, there is a fundamental change in the way of interaction between enterprises and customers. Enterprises can interact with customers from different regions at any time and anywhere.

Compared with the traditional way of communication, the cost of customer interaction is much lower.

However, due to the improvement of customers' brand concern and the convenience of interaction, the consultation volume of customers' problems has been greatly improved. Only by ensuring the interaction quality with customers can enterprises win the satisfaction of customers and create a brand reputation.

Response speed.

The importance of enterprise efficiency is particularly important in the Internet era.

Time is the most precious resource for everyone.

Improving customer response speed means saving resources for customers.

Because of the freedom of the network, the opportunity for customers to choose brands is increased. Customers can easily choose other brands.

Enterprises can win orders only by increasing the response speed of customer needs and increasing the speed of meeting customers' needs.

Product knowledge is comprehensive.

The Internet provides great convenience for customers to understand product knowledge.

Through the network, customers can also compare the products of different brands repeatedly.

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Especially for some valuable products, customers need rational consumption, and their thirst for product knowledge is higher.

Only by providing more comprehensive product knowledge to satisfy customers' demand for product knowledge, can enterprises make their products an important reference for customers to purchase.

This is why a lot of car brands pay so much attention to Internet publicity, so they attach importance to the important reasons for the detailed introduction of products.

Word of mouth effect.

Because the network has the characteristics of rapid dissemination, widespread dissemination, dissemination at any time, deep dissemination and interactive dissemination, the customer's evaluation of the brand can proliferate quickly.

The importance of brand word of mouth is far more important than before.

Word of mouth effect is also an important way for enterprises to rapidly expand brand influence and establish brand image in the Internet age.

Attach importance to every customer.

In the Internet era, everyone is a media and everyone has the equal right to speak.

The Internet world is also a place where people vent their emotions. Customers can easily vent their discontent on the Internet and spread it quickly.

If the dissatisfaction of customers is exploited by competitors, and it will add fuel to the flames, enterprises will be hit hard.

An airline passenger made a video service on a portal website, and obtained a 3 million click rate in a very short time.

The airline's passenger flow has been greatly affected, and its brand image has also been hit hard.

It is not easy for enterprises to establish brand image, but the destruction of brand image is just in a flash.

Community contention.

The Internet is a large society composed of numerous small communities.

Each small community is made up of netizens with certain characteristics.

The common interests and needs brought them together, forming a network of social circles.

In the era of Internet, if the horizon becomes a reality, it will not be difficult to realize that no one knows the way before and who knows no one in the world.

Because members of the community share a common hobby and habit of sharing, it means that once the brand is recognized by a member of the community, it will be easier to get the recognition of other members.

Community is the resources of people, and it is also the important customer resource of enterprises.

Enterprises need to strengthen competition for network communities so as to obtain cyberspace.

In the era of Internet, brand without network space means there is no room for survival.

Products and services are personalized.

It is very convenient for customers to get product information from the Internet, which makes customers quickly lose their freshness and attraction to the products and services of enterprises.

Customers are always looking for products and services that can really make themselves feel.

This puts forward high requirements for product and service innovation of enterprises.

Only by satisfying the individual needs of customers can products and services be maintained to attract customers and maintain their loyalty to the brand.

Network technology also provides a possibility for personalized realization of products and services.

Customer integration.

The integration of enterprises and customers and the joint development of products are the inevitable choices for enterprises to improve the speed of product innovation and meet the individual needs of customers in the Internet age.

The convenience of network communication has provided the necessary conditions for the realization of this integration.

The integration of product development with customers is not to let customers lead the development of products, but rather to listen more comprehensively, more meticulously, more timely and more sincerely to customers' opinions and suggestions on products, and create products that make customers heartbeat.

Create demand.

Outstanding products have the ability to stimulate customer needs and create demand.

In the Internet world, there are very different patterns for customers to purchase products, and impulse consumption accounts for a large proportion.

If a product can really impress itself, it is easy for customers to make a purchase decision if their financial ability is able to withstand it.

The ability to create demand depends on the ability of products to meet the individual needs of customers. It also depends on the opportunity for enterprises to grasp product recommendation. This requires enterprises to have a deep understanding of customers' personal preferences.

Zero distance to zero cost.

In the Internet world, the biggest cost is time cost.

Through the network, the customer realizes the zero distance from the product information of the enterprise.

Enterprises should let their target customers find the accurate information of their brands quickly in the vast network information, minimize the cost of finding valuable information of brands and products, and achieve the zero cost of information discovery.

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This is a challenge for enterprises.

Enterprises also need to reduce the cumbersome operation of customers in the process of purchasing products, ensure the quality of goods, and deliver products to customers in time, reduce the time cost and purchase risk expectation of customers, and achieve the "zero" cost of customer products purchase.

Ecosystem.

The Internet is a society, intertwined with conflicts of interests.

The healthy development of the network is also the result of various interests competing with each other, compromise with each other, and ultimately achieving dynamic equilibrium.

Only by establishing a perfect ecosystem and dynamically handling the relationship between stakeholders can enterprises integrate different resources, exert their enthusiasm in all aspects, form the overall advantages of enterprises, promote the rapid development of brands and meet the challenges of the network by means of rapid innovation and action.

Platform construction.

In the Internet world, the brand platform is the survival space of the brand in the network.

Brand platform is the home of customers.

A good brand network platform should be attractive to customers and enable customers to have a sense of belonging.

Enterprises need to continuously improve the value of the brand network platform, continuously improve the functions of customer communication and customer service, improve the practicability and convenience of the network platform, so as to maintain the attractiveness of the brand network platform to customers.

In the era of Internet, there is no brand without network platform.

24 hours online.

The network provides 1 days, 24 hours, 1 days and 365 days for the enterprise to make brand promotion and can do business opportunities.

We don't know where the next order comes from.

But we believe that every moment, in a corner of the world, there are always people watching us, eager to communicate with us, and eager for our help.

We should send them our best regards at any time.

Never satisfied.

The Internet is the ocean and the storm.

Every enterprise in our country is just a small boat in the ocean. It can be overthrown at any time by sudden waves.

This requires us to be cautious and always ambitious.

The network is just, it promotes the development of the enterprise at the same time, it also makes the competition more intense. It will continuously create more powerful opponents and nemesis for the enterprise.

The Internet gives us no satisfaction. The Internet gives us no sense of achievement.

In the Internet world, satisfaction means rapid disappearance.

The Internet is a revolution, a redistribution of interests and a reinvention of industry.

Only by obeying the basic rules of Commerce and respecting the basic characteristics and development rules of the Internet can we be the winner of the Internet age.