Blue Village Becomes The Largest Female Shoe Production Base In The North Of Yangtze River.

For a period of time, "

At present, there are 16 villages in the village, accounting for 67% of the total number of villages and towns.

The author recently went deep into Qingdao's blue village modern industrial park and its shoe making enterprises in the village, and explored the "road map" of its successful development.

The shoemaking industry cluster in Qingdao blue village can have the grand occasion today. It is not only the "natural grass roots" class's survival and development of natural commodity consciousness, but also the correct guidance and strong support of the local Party committee and government.

In recent years, especially in recent years, the town Party committee and government have organized the establishment of a modern industrial park at the same time, actively using the external brain strategy of enterprises, and regularly organized business managers to go out to visit and investigate, and through the introduction of the "go out", the brand awareness of shoemaking enterprises has been strengthened, and the strong and big trend has been generated in the blue village.

"In October of this year, Xin Bai Xin will be awarded the" Shandong famous brand ".

According to the plan, we will win the "China well known trademark" in five years.

Looking at its spectacular and busy modern shoe making line, Zhang Chonghui, general manager of blue village Xin Bai Xin, is confident.

Although the manufacturing industry from the private sector has a natural and vigorous vitality, the natural "wilderness" of its genes must be crossed into the threshold of modern standardized enterprises, and it is doomed to cross a "ridge" and doomed to have many difficulties and obstacles.

The shoe industry cluster of blue village has also gone through an unusual development road.

There was a period when leather shoes were called "shoes by the consumers" because the quality of shoes was not good enough, and their market prospects were facing severe tests.

The town Party committee and government take the opportunity to set up the development concept of "creating famous brand with quality, spreading the market with famous brand". We should grasp the macro and pay close attention to details, and set up trade associations, promulgate brand incentives, encourage enterprises to introduce advanced technology and high-level talents, and strengthen the quality supervision mechanism, and so on. We should concentrate our efforts on supporting the leather shoes production enterprises with large scale, high taxes and high output, and have achieved the desired results.

Qingdao Xin Bai Xin shoes company, is a typical representative of this development model.

It is a truly native blue village enterprise. In the early days, it was also like many small family shoemaking enterprises, which had a strong spontaneity.

After the establishment of the industrial park by the town government, the shoemaking industry in blue village ushered in a revolution.

In 2008, Xin Bai Xin moved into the industrial park and entered a new production line. The production capacity was rapidly upgraded, and now it has developed to the scale of 1 million 500 thousand pairs of shoes produced annually.

Its product design is close to the trend of the times, quality and excellent reputation in the market.

In recent years, most of the products produced by Xin Bai Xin are exported to Russia and other countries.

An important driving force for the rapid development of Xin Bai Xin is its pursuit of brand. After winning the famous trademark in Qingdao in 2007, it began to attack the famous trademark of the province, and began planning for the acquisition of China's well-known trademark.

Taking the road of brand development, let enterprises taste the sweetness.

Before Xin Bai Xin founded the brand, it was also like most of the blue village shoemaking enterprises at that time, and the profit of producing each pair of leather shoes was around 2 yuan.

"The cluster mode of modern industrial parks will show its charm more and more, and more and more small village shoemaking enterprises will take the brand development path of Xin Bai Xin style."

According to a leader in charge of leather shoes production by the town government, we have introduced 6 famous trademarks in Qingdao, which will reach 12 by 2012.

It's easy to be a boss in blue village.

Talking about the development of enterprises, Cheng Yongzhou, general manager of Haina Shoes Co., Ltd., has a great taste.

"I am a native of Hebei, originally a dealer in the blue village shoe industry."

Cheng Yongzhou came straight to the point. "It is the policy guidance and favorable environment of blue village. Let me turn from Hebei to Shandong blue village and become a manufacturer by dealers."

He named his company "Haina", which is a great gift. Cheng Yongzhou's intentions may be manifold, and his feelings may be the most profound.

"1996 is still a field of crops."

As Cheng Yongzhou pointed to the neat modern building, he said, "doing production or marketing is always a big problem."

With the help of the government, Minsheng Bank has provided us with great convenience and good services.

It is hard for Cheng Yongzhou now to find out his accent in Xingtai, Hebei, and more with the "blue village flavor".

It is understood that a foreigner like him came to the blue village to be a boss of shoemaking enterprises.

What policies and glamour has attracted so many people to start the business of blue village? For many years, the Party committee of the blue town Party committee has continuously increased investment promotion, improved service quality, intensive cultivation, and ultimately fostered the good environment for the footwear industry. The first-class modern industrial parks, logistics centers, provincial leather shoes quality testing centers and complete industrial chains, together with preferential policies and measures such as land and taxation, have become the foundation and power for the rapid development of the industrial clusters with women's shoes as the main factor.

Walking into Qingdao thousand shoe industry Co., Ltd., we can see that the modern factory building is under construction.

Chairman Yao Dong, a quiet and modest lady, said: "my head office in Chengyang District, in 2007, I came to blue village to set up a branch.

After the new plant is put into use, it is ready to operate as a new independent company.

The cost of building a company here is much lower and less.

The future is bigger. "

Compared to LAN Cun, Yao Dong belongs to another kind of "outsider". She was the boss of shoemaking industry before she came to blue village, so her feelings and judgments were different.

The expansion and development of industrial clusters bring fierce competition at the same time, and quality becomes the key to win.

Now the blue village shoes are not only reliable in quality, but also fashionable and full of design and update styles, and a new style can be launched every two or three days in the peak season of sales, and it has been synchronized with the leather shoes of Wenzhou in Zhejiang, especially the women's sandals have been firmly occupied in Jiangbei market.

With market share, there is no shortage of products.

It is not difficult for a shoemaking enterprise to produce, supply and sell all kinds of essentials in blue village.

As long as there is a little capital, it is very easy to become a boss in blue village. All the supplies and materials for making shoes, and the recruitment of workers do not need to go abroad.

From scratch, from less to more, from weak to strong, like snowballs are getting bigger and bigger.

The village turned into a factory and a field into a workshop.

In the blue village, there are nearly 400 shoemaking enterprises, and more than 1000 enterprises have been formed in related industries. It can be said that the blue village has its own "boss group".

More than ninety percent of the village cadres in the blue village have their own businesses.

They are not only good at managing villages, but also experts in managing enterprises.

Qiu Xing, mayor of blue village, spoke of his subordinates and was filled with pride.