First Step: Children'S Shoes Enterprises First To The World'S Children'S Shoes Brand
September 17th hearing, F I r s t e p with the slogan of "caring for children and healthy walking". First step Children's shoes were founded in 1998. They are jointly built by Beijing Jim La shoe company and Guangzhou Bi Ke shoe research and development company. Brand children's shoes Bi Ke shoes is China's largest production base for children's shoes. Its brand is exported to all over the world and is the supplier of the world's leading brand of children's shoes.
F I r s t e p (step 1) children's shoes are China's first brand to the world, and the brand is lively and dynamic.
fashion
The concept of healthy personality is based on the concept of happy, comfortable, safe and cool childhood, and the popular and basic style. It also contains aesthetic elements, humanized thoughts and ideas and essential connotations, so as to show children's self-confidence and fashion life style in the new era.
F I r s t e p (first step) children's shoes have first-class international children's shoes designers, they continuously innovative thinking to design a series of new, comfortable, sports, fashion, suitable for children of different ages products.
F I r s t e p (first step) adhering to the European hundred years of exquisite and rigorous shoe making tradition, and blending the European and American romantic and lively design style, for many years committed to producing the best children's shoes for children.
In the F I r s t e p (first step) children's shoes brand shop, whether it is sports series, or fashion leisure series, and then to campus amorous feelings, F I r s R (first step) children's shoes insist on material research and fine workmanship, fully consider children's physiological development characteristics and innocent nature, or lively and dynamic, or generous and lovely, the appearance is rich in variety, personality is outstanding, each little detail makes people feel the originality of humanized design.
F I r s t EP (first step) brand is mainly targeted at 0-15 year old children's popular family, mainly leisure products, including running shoes, skateboard shoes, sports shoes, casual shoes, vulcanized shoes, outdoor shoes, children boots and so on.
Products with high quality, mass price, simple fashion appearance and rich color, the application of environmental protection materials, distinctive brand image and external packaging.
F I r s t e p (first step) products are not only good quality and low price, but also focus on science and safety.
In this spirit of caring for children's feet and the spirit of improving the quality of children's shoes, the spirit of perfection.
Whether from the development process of international children's shoes enterprises or from the development track of domestic adult sports shoes, walking the healthy line of science and technology will lead the development direction of children's shoes industry in the future.
At present, a pair of children's shoes can be sold for hundreds of dollars, that is, the technology and healthy R & D elements.
Children's shoes experienced a pition from the initial handmade system to the diminished version of adults, and then to the conversion process of their own brands that conform to the growth characteristics of children.
F I r s t e p (first step) is able to stand out in the children's shoes market, focusing on the healthy growth of Chinese children, children's interest and step by step health, and creating professional children's shoes health experts as the business purpose. It provides consumers with fashionable avant-garde, healthy, safe and personalized children's shoes, and won the love of many parents and children all over the world. Fi r s t t (first step) children's shoes as a leading brand of children's shoes, its brand communication must be targeted.
For enterprises, marketing should be infiltrated into every department of company management.
From a child's perspective, children's shoes need first-class quality, enabling them to enjoy sports and life happily.
For parents, the symbol of price, quality and brand is equally important.
Therefore, the essence of the marketing of leading children's shoes is not only to embody the idea of caring for the healthy growth of the next generation, but also to make the enterprise's products acquire first-class competitiveness and brand relationship through the formulation of industry standards and the innovation of various forms of technological innovation and marketing methods.
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