Analysis Of Window Display Styles Of Foreign Clothing Stores

terminal display

In the era of homogenization of commodities, it has become a silent sales promoter.

More and more enterprises are beginning to realize the benefits of terminal performance to brand communication and sales performance.

In the developed countries of Europe and the United States, clothing display is an integral part of the garment industry. With the global wave of brand consumption and experience economy sweeping the whole world, the role of clothing display in the entire marketing value system is particularly important.

Window dress

Display work, Armani, who came from Chen Li, has a more profound understanding of the clothing of the store: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

That is to say, Armani's clothing is sold in the specific environment of Armani stores, specific lighting, clothing display methods and salesmen's services. Under such a specific brand culture atmosphere, is it conceived that if Armani's clothing is sold in a low-grade wholesale market, can it also sell the price of the exclusive store? Therefore, in this sense, the way of display and clothing are equally valuable, and display can promote sales and create value.

Casual wear brand

Since its entry into the mainland in 1992, Giordano has been sparing no effort in promoting the display of clothing at the terminal.

Giordano sees the role of clothing display in this way: the merchandising function of goods display is more powerful than any other media, and the first impression that goods give consumers is lasting impression.

Visual selling is based on the front line of sales. It is a silent salesman.

Coincidentally, ZARA, as a new icon of international brand, has a unique view on display: "although the quantity of each commodity is limited, but by updating the stock two times a week, the rotation of goods is still refreshing, and this is a good result of making advance plans.

Customers can't help but look around in the shop. They feel that the store always seems to be updating. "

No matter Giordano, ESPRIT or ZARA, they not only make scientific plans for stores, but also make advance display plans.

The importance of display has become the consensus of many international brands.

Because of different national, regional, ethnic and living habits, shop display styles and styles also have their own characteristics.

The display and display of shops in various countries is a popular form after some competition.

The evolution of clothing and display methods are also constantly innovating, which requires much more attention to display and display of goods.