National Costume Expo: Traditional Fashion Into Fashion Elements
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Traditional costumes and rural customs
The spring and summer 2011 national costumes fair was held from 27 to 29 in the exhibition center of Salzburg, a famous city in northern Austria.
177 exhibitors from various countries in the Alps participated in the Expo, including 72 exhibitors in Austria and 105 exhibitors in other countries.
adopt
exposition
During the exhibition and the national costume show held during the Expo, exhibitors showcase our company's presence.
The Alps
Achievements in the design, production, improvement and innovation of regional traditional costumes.
After a long period of production and life practice, Austria, Germany, France, Italy, Liechtenstein, Switzerland and other countries in the the Alps area have formed their distinctive national costumes: dark woolen coats, white shirts, leather shorts and thick stockings, highlighting the masculinity and strength of men, becoming the standard clothes for local men.
The wide sleeved and low collar shirts, brightly coloured shoulder length skirts and bright long aprons become the typical attire of women. They show their slender figure and make them look more capable and soft.
Residents in the the Alps area have always been proud of their traditional national costumes.
The German exhibitor, Mr. cowl, who came to attend this fair, told reporters that respect for his traditional culture is an important reason for the popularity of traditional ethnic costumes in the the Alps area.
Not only the elderly, but also the young people are equally fond of it.
Especially in mountainous areas, national costume is the necessary dress for local residents.
But the growing globalization process has also created a certain pressure on the continuation and development of the traditional ethnic costume culture in the the Alps area.
To cope with this situation, some changes have taken place in the traditional costume of the the Alps area. Under the premise of retaining its basic style, fashion elements are constantly being added, and clothing design, materials and decoration are also being improved, so that they retain the traditional style of ethnic costume while not losing the sense of modernity.
In recent years, the fashion of traditional ethnic costume in the Alps area is obvious.
At the same time, traditional ethnic costume elements are also widely used in modern fashion.
The thickness, weight and stiffness of traditional costumes in the mountain area blend with the characteristics of modern clothing such as light, soft and paste.
This fashion sense of traditional national costume has also been recognized by some young people in the region.
Twice a year, the traditional costume fair of Salzburg, Austria provides a platform for the continuation and development of the traditional ethnic costume culture in the the Alps area. Exhibitors also have the opportunity to learn from other exhibitors while showing and trading their products.
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