Colleges And Universities Have Entered The Academic Field Of Exhibition Education.

Today, there are more than 20 colleges and universities which hold Convention and Exhibition major, and more than 30 of them have set up exhibition in related fields, and two of them have entered 60 universities.

Based on detailed surveys and statistics, and based on a detailed list of the basic situation of exhibition education in China, a rough comment on the current situation of academic education in mice is given.

Regional distribution: the Yangtze River Delta leads the whole country.

The exhibition and higher education in the Yangtze River Delta is ahead of the whole country, obviously exceeding the Convention and Exhibition Center in Beijing and Guangzhou.

Year of recruitment: the most in 2004

Of the 23 colleges that have explicitly recruited the year, only 17 of them started recruiting new students in 2004, accounting for 3/4 of the total number.

It can be seen that 2004 is a year of great leap forward and great development of MICE education.

Professional foundation: there are 4 types in general.

1. set up on the basis of original international trade specialties.

Such as Zhejiang Economics and Trade Polytechnic, which opened foreign trade in 1980, was the first school to open foreign trade in Zhejiang Province, Shanghai Institute of foreign trade, Jiangxi Industrial Trade Career Technical College, Liaoning Institute of foreign trade and economics and so on.

2. set up on the basis of original tourism specialties.

Beijing International Studies University

3. set up on the basis of original art majors.

Such as Shanghai Academy of film art and Design Institute, Shanghai Art and Design Academy, Hunan Arts and Crafts Vocational College and so on.

4. on the basis of original foreign language majors or starting directly from convention and Exhibition majors.

Such as Xiamen International Convention and Exhibition Career Academy.

Relying mainly on management, especially tourism management major.

Management majors account for more than half of the majors, and tourism management is the most common one.

This is because tourism and Convention and exhibition are closely related to the two industries, and there are many similarities between tourism talents and Exhibition talents.

From the table, we can see that the major of the exhibition is very fragmented.

English, advertising, international trade, public affairs management, art design, and even secretarial major can set up exhibition direction.

This also reflects another aspect that the exhibition industry needs the characteristics of compound talents.

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The names of directions are varied.

Each school combines its advantages to enter the exhibition from different angles.

From the direction name, we can see its different emphases.

Such as design, conference, business management, planning management, exhibition tourism and so on.

There are various forms of teaching, and more or less professional courses are held.

Although there are great differences in schools across the country, the practice of "professional courses + exhibition modules" has become more and more popular in teaching organizations.

However, the exhibition courses in many schools can be opened to about 15 doors, but only 1-2.

So for students, although everyone is learning the direction of exhibition, there is a big gap between them.

The number of training is uncertain. Take a step further.

Unlike the Convention and Exhibition professional training mode, most schools have to choose their own direction in the senior year, so whether to choose the right direction of the exhibition is in the hands of students.

However, as the exhibition industry is a booming industry in China, the number of students who choose the exhibition direction should not be less.

The Convention and exhibition market is very low in standard, and the professional education of exhibition is very high.

China's Convention and exhibition market is still in an era of "galloping horses", and all levels of exhibition activities need to be organized by suitable exhibition companies.

In fact, the largest demand for exhibition market in China is the backbone of business in attracting and attracting investment.

However, when people talk about exhibition talents, they must hook up with high quality, Wan Bao Quan, Lu Lu Tong, plan well, marketing must be precise, English should be professional 8 levels, and design should be competent for full-time designers.

The education market is booming, and the training market is not popular.

There are two main reasons.

One is cost-effective, the cost of college education is low, and diploma is available.

And training is becoming more and more commercialized. It takes hundreds of thousands of days.

The two is pertinence.

Generally speaking, the market segmentation of exhibition training in China is not enough and lacks professionalism.

conclusion

The good momentum of development of China's Convention and exhibition industry has given birth to the MICE Education in Colleges and universities.

After a short incubation period, the exhibition education in 2004 has sprung up like mushrooms. The main reason is that everyone is optimistic about the prospects of the exhibition industry.

But it is not easy to do well in mice education.

At present, there are more or less the phenomenon of exhibition and professional enrollment, exhibition teaching materials, exhibition training and so on, which needs to be calmly treated.

Convention and exhibition education is the foundation for the development of MICE industry in China.

Exhibition talents in China need to be trained at different levels and trained in stages.

No matter "heavy education, light training" or "emphasis on training, less education" is equally biased.

We should learn from the experience of the tourism industry, adhere to the principle of walking on two legs, and advocate "combining learning with learning, combining learning with doing", and promoting the combination of school education and on-the-job training.

In the school education stage, we should promote the combination of classroom teaching and practical training.

Convention and exhibition is the integration of resources, and exhibition education resources need integration.

While integrating the advantageous resources in the school for exhibition education service, schools should regard excellent exhibition enterprises as their important teaching resources. Similarly, mice enterprises should also regard universities as their "talent pool" and important partners.

Where conditions permit, the "order form" training can be carried out, and the training objectives and training modes can be determined according to the requirements of the enterprise.