"Diana" Underwear Responded: Brand Advertising Is Not Aimed At Princess Dai.

One of the main products of some British media for Guangdong Carrie International Clothing Co., Ltd. Diana Spencer "Underwear questioned, the company held a press conference on the 16 day for the first time to respond. The company claims that foreign media have accused the company of using the image of Diana out of context, and the advertisement was not temporarily due to the death anniversary of Princess Dai.

It is understood that the British Daily Mail reported in August 31st that a British journalist saw an advertisement in an airport in Shenzhen, resembling Princess Dai's model in her underwear, elegantly playing the cello, and her eyes fell on a child holding music for her. This set of advertisements featuring the theme of "Romance of the British royal family" on Diana's death day caused many British people's dissatisfaction. In September 5th, the guardian website issued a report entitled "China and the pursuit of celebrities" advertisements. The reporter wrote: even in the sports clothes and swimsuit photos taken by celebrities photographers, Princess Diana will not be like this.

Luo Shunxing, general manager of Guangdong Carrie International Garment Co., Ltd. (Carrie Shi international), said that after the release of the "Diana" underwear brand advertisement in China's major airports, some British media have been hyped up for many days, and directly linked the model of Diana's underwear brand with Diana himself, accusing Diana of using the image. After the incident, many foreign media wanted to make an interview with the company. The company has been dealing with it in a low profile. However, due to the fact that many media have mistaken information, it is said that the ads launched by the company are to commemorate the "Diana". These are all due to misunderstanding caused by the British media reports.

Luo Shunxing said that the company chose "Diana" because these three words are in the West. God of the moon The nickname, equivalent to the Chang'e in Chinese culture, has always been synonymous with romance and elegance in the West. The advertising launched by the company started in July. It was not put into temporary sale for one year, but it was not related to the death anniversary of Dai Fei.

According to Luo Shunxing, the design and research center of Carrie international is mainly based on Hongkong designers, and Diana's philosophy is Luna The charm of the European and American design philosophy and Oriental stature are perfectly combined to create a Chinese Diana with oriental charm and western customs.

Statistics show that "Diana" was founded in China in 1995. In March 28, 1997, China's State Administration of industry and Commerce approved the adoption of the "Diana" trademark. In 2008, "Diana" was appraised as a well-known trademark in China.