Ordos: Pformation From Traditional Cashmere Clothing To Spring And Summer Wear

2010/9/21 15:35:00 94

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There are more than 3000 separate brand stores in China, which are widely distributed in prefecture level cities in the South and county-level cities in the north.

The marketing objective is: the compound growth of the store in the future will be 20%. Both the company will buy its own shop, the rental shop and the supermarket rental counter.

We plan to continue investing in 3-5 years to enter the market terminal.

The company gave its subordinates in 2008.

clothing

Production enterprises have been integrated through expansion.

manufacturing enterprise

Capacity to achieve economies of scale.

The company has made great efforts to reform the domestic sales system, pforming most of the direct sales outlets into agents and franchising systems, fully mobilizing the initiative and enthusiasm of the sales outlets, and reducing the number of goods in stock.

Cashmere resources control: 40% of domestic resources and 30% of the world's cashmere resources.

There are acquisition outlets in the North cashmere main producing area.

Cashmere clothing was basically flat in the first half of the year, the international market was shrinking and the domestic market was growing.

But the cashmere business is limited by raw materials, and the output can not be unlimited, and the output will be 1600-1800.

Therefore, the company decided to develop the clothing business from cashmere to spring summer wear and get rid of the shackles of material.

The company has hired internationally renowned designers, especially Mr. Gil Du Fuer, the original design director of the famous luxury brand Chanel (CHANEL) of France. After being the artistic director of "Ordos" brand, he launched a series of "Du Fuer" which is in line with the international first-class brands. Because of the improvement of the product design level, the reputation of the company's clothing has been greatly improved. These initiatives and series of products have made the company get rid of the restrictions on the single product of cashmere products, and have played a positive role in the diversification and serialization operation of the GillesDufour brand.

Cashmere business will never give up and will not be stripped from the listed company, because cashmere business is the brand foundation of the company.