Inner Mongolia: Department Stores Face Shuffle

At present, Inner Mongolia The market is being strands. huge The investment boom is sweeping.

The economy of the Inner Mongolia Autonomous Region as a whole depends on the development of resources. The resource driven economic development mode has attracted the investment of investors, real estate developers and national retail business groups all over the country. It has also accelerated the expansion of Inner Mongolia's local shopping malls, such as the Inner Mongolia ethnic group and Victoria group.

Multi - party capital strength and commercial strength will compete fiercely on this fertile grassland, and will undoubtedly speed up the reshuffle of the local retail market.

Real estate retailers flooded in

According to incomplete statistics, there are four or five new commercial projects in Zhongshan West Road business district in Hohhot recently. In the new Changle palace area, the commercial area under construction is several million square meters.

When the local people in Inner Mongolia are still talking about the phenomenon of "Ordos fever" and their views are not commendatory, Xilinhaote has discovered more mineral resources than Ordos, and a new round of investment fever has begun to flow there. Abundant reserves of coal, natural gas and other resources have led to the rapid growth of Inner Mongolia's economy in recent years. As a result, great changes have taken place in urban construction and new consumption demand has sprung up. LV, a very picky garrison, has been stationed in the bottom of the Shangri-La hotel in Hohhot for the first time this year, as well as Standard Chartered Bank.

Vice chairman of Inner Mongolia nationalities group, CEO Nathan Bayar regrets that the fastest change in Hohhot is in the last six or seven years. Over the past few years, Hohhot's business has maintained an annual growth of over 30%.

Thanks to this temptation, in recent two years, a large number of Zhejiang businessmen and Guangzhou investors began to invest huge sums of money in Inner Mongolia to invest in treasure. The sea bright group, headquartered in Zhuji, Zhejiang, is one of them.

Chen Xueren, executive vice president of Inner Mongolia Hohhot Liang Liang Plaza Management Group Co., Ltd. pointed out that in the past few years, "Peacock Flies Southeast", and migrant workers have been moving towards the southeastern coastal provinces. But now, the southeast coast has begun to be constrained by various factors such as labor, resources and energy, such as electricity and land. In Zhuji, Zhejiang, the price of one mu of industrial land has reached several million yuan, and the degree of land acquisition is becoming more and more difficult. The resources of southeast coastal cities are becoming more and more scarce. This is a big problem. Inner Mongolia's economic development has been very fast in recent years, especially coal and natural gas. Hai Liang square was born under such circumstances. This plaza is the first project that Hai Liang group has really set foot in commercial retail.

The location of the project is "one-stop family holiday recreation center". In the huge area of MALL, apart from the main department stores, there are many formats such as residential buildings, office buildings, hotels, restaurants and so on. The total project is divided into three phases. Currently, the first phase of the project is open, with an area of 600 thousand square meters, of which the main store is 100 thousand square meters, and the total commercial area of the first phase is about 200 thousand square meters.

While these investors continue to pour into Inner Mongolia, some well-known developers and retailers also have their sights on this.

The famous Dalian Wanda Group has won two projects in Hohhot and Baotou. The two places will open at the end of the year. Wanda entered Huhhot and chose the new Changle palace. The total investment of the project is more than 6 billion yuan, with a total construction area of 1 million 300 thousand square meters. The project covers many shopping malls, five star hotels, high-end residential buildings, 5A office buildings, Residence Du Commerce and commercial blocks. It is a large-scale urban complex integrating shopping, leisure, entertainment and catering. It is said that Huarun Wanjia has decided to enter Wanda Plaza.

In the Zhongshan West Road Business District of Hohhot, Carrefour and Beijing Hualian have already signed and decided to enter. In Baotou, WAL-MART has also signed a contract to enter.

A number of national chain department stores are even more optimistic.

8 years ago, the Wangfujing department store laid out the Baotou market early. At present, it has two shops in the Baotou market, 1 and 2. In 2009, the annual sales volume of shop No. 1 of Wangfujing in Baotou was 840 million yuan, and the sales of shop No. 2, which opened more than two years, also increased to 320 million yuan, and sales in 2010 were expected to increase to 420 million yuan.

Five or six years ago, the Wangfujing department store was Hohhot. This year, it is re layout of Ordos, and the project is expected to open before the end of the year. The Ordos overall commercial project in Wangfujing is about sixty thousand or seventy thousand square meters, the project lease period is 20 years, the department store's actual business area is about 35 thousand square meters, and the underground garage has a high-end location. Downstairs will introduce more high-end theme restaurants such as pizza hut, and will cooperate with Hengdian to build the largest cinema in Ordos, with 9 rooms.

Jiao Dezhong, general manager of Erdos Wangfujing, pointed out: "Erdos has more money and stronger purchasing power, but now this place is rich but can not buy high-end brands, so many Ordos rich people go shopping in Baotou or Hohhot. Therefore, Wangfujing will have high-end positioning in Erdos. Not high end, it's easy to fail. "

It can be said that the whole of Inner Mongolia is being swept over by a huge investment boom.