Unexpected Business Opportunities

In this times Those who can rise are those who can bring creativity. emotion A person who is transformed into a product. There is an overloaded lyrics "I don't understand," world Change quickly ".

Modern people often have this feeling. Many times, before they understand what is going on, the new way of life suddenly enters, and this process is even subversive, so that people do not adapt to it. Many times, these new ways of life are called the monster of technology. If your lifestyle changes, business opportunities will come. Emerging lifestyles represent new market demands, while some markets suddenly thrive when people are not aware of them, making the early eyesore profitable. Combing these opportunities is not a difficult task, just look at the fresh things in our work life.

When the message came suddenly like spring breeze, China's sky was covered with short messages, invisible little paper.

What is short message? It's the one that can be emotional, advertising, shopping... The key is very cheap, only 1 cents of text information, of course, there are very recently there are black and white and color picture messages. Infatuated with SMS is not only due to your stingy, but of course, the young SMS family will tell their friends that they can save money by texting and saving money. You can earn money when you are stingy. From the new year's Eve to the seventh day of the Spring Festival in 2003, China Mobile and China Unicom gained about 7000000000 short messages, accounting for more than 700 million yuan. The "thumb movement" sweeping across the country will become the "fifth medium" after the Internet. This is not alarmist, and even psychologists have begun to study how to treat "SMS infatuation" patients.

The original intention of meeting the needs of low consumption groups has to be abdicated. The tension of words and pictures is endless because of silence. Occasionally, the "letter harassment" of wisdom and humor will also make people laugh.

If you can remember all kinds of numbers, you can also thumb thumbs to deal with all kinds of things. How many people are grateful for the thumb economy? ICP, ISP naturally needless to say that little SMS has even become the Savior of some portals, and even the SMS writers who earn a few thousand yuan a month benefit from this. Even so, SMS is only the first step of wireless interconnection from voice to multimedia. In the future, SMS may become a kind of low-end user service, just like past pagers. But after all, SMS is still growing. Some people predict that in 2003, China's short message market will reach a new high: 200 billion, 20 billion yuan. This is enough for operators to laugh for a while.

When online games were popular a few years ago, few people thought that they could play games on the Internet, and never thought that the annual output value of China's online games in 2002 would be as high as several billion yuan. No matter how old computer game masters are not suited to online games, interactive games are exciting. Young netizens realize their "virtual life" on the Internet. Heroes can save the United States, enrich the world and run the battlefield. How many people can experience this beautiful thing after leaving the computer? But the game is still going on, and the Internet will never be lonely.

The number of online game players in China is close to 40 million, and this number is still growing rapidly.

If someone tells you to install broadband in order to play online games, you must not be surprised that this kind of people will be more and more. The game provides the most realistic animation and the most intriguing plot to attract players. No matter whose game is the most attractive, telecommunications are profitable, and there are also Internet cafes and equipment providers. "The people who can rise in this era are those who can turn creativity and emotion into products". The description of the BOBO family seems to be describing the gifted game designers and smart game dealers. And when they try to make life more interesting and more interesting, they will become "new power groups", which seems to be predicting the future of the game industry. According to IDC's research report, it is estimated that by 2006, the scale of China's online game market will reach 8 billion 340 million yuan.

Personal digital assistant "pager, mobile phone, business communication, one can not be less."

As this classic advertisement has disappeared, China's PDA industry, represented by Henderson, business and business, has undergone rapid transformation and rapid decline. The marketing case of business communication can be written into almost any MBA textbook, but the low end personal digital assistant market, which takes electronic records as its main function, has experienced the maturity and recession period of the industry ahead of schedule. However, a wider range of handheld devices or wireless mobile terminal market is quietly starting. The era of 3G is coming. With the popularity of the color screen mobile phones with cameras, the high-end PDA represented by IPAQ sneaked into the night with the wind. Tablet PC gradually has the momentum of replacing notebook computers under the advocacy of Microsoft, and Ebook is becoming more mature gradually after solving problems such as standards and copyright.

All kinds of personal digital assistant devices are coming to us. This is the most typical application of the combination of computation and communication. It is also the digital embodiment of individual consumers. Personal digital assistant is not only the trend of high-tech application, but also can be combined with fashion. Few people doubt the success of the market. The key to the problem is the entry of many international giants. Are domestic manufacturers ready? Wireless LAN technology, Bluetooth technology and so on. A small personal digital assistant device is equipped with so many new wireless communication technologies. Intel, Microsoft, NOKIA, Motorola, SONY, almost all the IT giants are staring at this market, domestic manufacturers can not be outdated. Henderson is transforming to high-end PDA, adding functions such as Internet access, SMS and so on. Lenovo is not only directly into the field of mobile phones, but its wireless communications division is also preparing for the future. Countless small associates are developing the operating system and application software. Around the end of a wireless era, everyone feels the temptation of cake.

From 1% to 39% market share, domestic mobile phones only took 3 years. Through the strategy of encircling the cities and laying eggs by the countryside, the domestic mobile phone manufacturers fought a battle in 2002. Can the domestic manufacturers replicate the success of the mobile phone in the future personal digital assistant market? The demand for PHS is still breaking through under the control of the government, and its fruit is PHS. PHS is not just "little smart". It has excellent breakthroughs, and the sharp edge is price. "Emerging market", China's ordinary consumers are highly sensitive to price, and once again verified the sharpness of "price" (price) in marketing master Mccarthy 4P. The one-way fare is always a dream for the 200 million mobile users, whether in the China Telecom era or in China Mobile and Unicom era. Though there are many shortcomings, there are still a lot of people who are willing to surrender in the face of the monthly fee list of PHS.

As an extension of "fixed line", PHS has become a powerful weapon for China Telecom and China Netcom to split the food and mobile phone market. For Telecom and Netcom, PHS has stimulated the growth of the weak fixed line business. What is the risk of taking some risks for PHS? But who is willing to watch their market being eaten up by others? Under such a swing, PHS attack the city and have more troops in the three tier cities. In the end, it seems that it is not clear yet, but in 2003, UT, a PHS equipment supplier, wanted to divide the 20 billion yuan market with ZTE and Lucent Qingdao.