• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shuffle Acceleration: Why Do Two Or Three Line Clothing Brands Survive?

    2010/9/23 14:04:00 76

    Two Or Three Line Clothing Brand Survival

      

    clothing

    The market shuffle has never been like this.

    violent


    When men dress up, YOUNGOR and

    Wedding bird

    And other brands, business casual men's wear field has experienced seven wolves, Jin Ba and Li Lang and other brands, fashion casual men's wear field has experienced JACK&JONES, Mark Ed Faye and CABBEEN brands; equivalent sales and leisure areas experienced Metersbonwe, Semir, YISHION and other brands; when the sports shoes industry experienced Lining, Anta and Anta brands.

    When a group of strong people become the dominion of the market, even more brands are reluctant, but in fact they have become two or three or even three or four line brands.

    What is the way out for such a group of brands?


    Pattern positioning: following the "King's way" to seek blue ocean


    In management, things must be done in the right direction. The faster the speed, the closer it will be to success.

    Otherwise, the faster the speed, the farther away from success.


    The first step for the two or three line brand to seek breakthroughs is to pinpoint the positioning of the pattern, which includes channel mode, pricing mode, product mode, cultural mode, image mode and system mode.

    Some industry experts generalize it as a "King's way".


    Rule 1: Research on the latest trend of category development


    Although the name of the "kingly way" is very bluffing, it is most fundamental to follow the train of thought of finding a blue sea from a red sea and seeking a differentiated way of existence.


    With the upgrading of consumption structure and rapid growth of leading brands, the speed of shuffling of Chinese clothing brands has accelerated unprecedentedly.

    Taking men's wear market as an example, the men's wear market is the industry with the highest maturity and the highest concentration of leading brands and market share.


    Although in recent years, Metersbonwe, Semir and YISHION in the field of mass trading and leisure, Lining, Anta, XTEP and other brands in the sports footwear industry have also grown rapidly. Some brands have annual sales volume of up to about 8000000000 yuan, but they have springing up everywhere in the two or three line market.


    When the market changes faster, these leading companies are advancing with the times and embarking on the development of multi branding, and the stronger the stronger the stronger.


    On the basis of the original brand, YOUNGOR subdivides the brand, launches the golden YOUNGOR and the young fashion YOUNGOR series focusing on the white-collar class and the business casual style. At the same time, it also introduces the overseas high-end series. The seven wolves have tried to launch the seven wolf wolf suit series, the seven wolf youth fashion series and the high-end brand Saint worth; and the new L2 has been launched.


    When the leader is getting stronger and stronger, what about two or three or even three or four line brands?


    As a brand located in the central city of Hunan, St.

    More than ten years ago, Saint teh started up with trousers. But when competition became more and more intense, the development of relying on single men's pants products was limited, and the development of a full range of brand development became an inevitable choice.

    In this market, there are a number of leading brands in the field of formal clothing and business casual men's wear. In the face of the market performance of a number of brands such as Fujian Menswear, Guangzhou men's wear and Wenzhou men's wear, how can we create a new way and find our own space?


    According to Shanghai Jie Jie Yang's chief brand consultant, Anderson, after several times of market research, Saint West has finally launched the new concept of "international fashion business".

    The products of the new concept have successfully introduced and integrated the concept of fashionable business, including more than 10 series of suits, Casual Shirts, jackets, T-Shirts, casual pants, sweaters, shirts and leather goods, covering office, business, gathering, home, tourism and outdoor life styles. They are divided into fashionable business suit series, fashion business leisure series, fashion life series and fashion pants series.


    When other two or three line men's wear brands have been gradually silenced, Saint de West has made great progress. It has set up R & D centers in Shanghai, Guangzhou and other places. At present, there are more than 500 stores in China. Besides being rooted in the South market, it has gradually expanded the whole country.


    Recently, there was another news that the saint West Garment Group signed a contract with Kobayashi Unori, a famous Japanese designer.

    The joining of Japanese designers will also provide better support for the creation of the product style of Saint West fashion business.

    • Related reading

    Sales Of All Customers Will Exceed 2 Billion

    Women's wear
    |
    2010/9/23 9:31:00
    93

    Kappa持續贊助中國網球公開賽

    Women's wear
    |
    2010/9/21 14:46:00
    113

    The Lucky Bird T-Shirt Detects "Tencel" &Nbsp; Two Test Reports Are Different.

    Women's wear
    |
    2010/9/17 17:06:00
    74

    指間沙女裝手繪水洗成主打

    Women's wear
    |
    2010/9/17 9:37:00
    114

    2010CHIC Witness The Road Of Chinese Fashion Brand

    Women's wear
    |
    2010/9/14 19:45:00
    116
    Read the next article

    Costume Festival "Neon Chongqing" Opens Tomorrow Night In The Chongqing People's Auditorium.

    Tomorrow evening, the Chongqing people's auditorium is destined to be brilliant. A fashion festival featuring "Top dress" Chongqing, a top fashion designer at home and abroad, the world's top models and supermodels, world famous brands and Chongqing brand clothes, will open the magnificent curtain of the seventh China Chongqing International Fashion Festival.

    主站蜘蛛池模板: 在线观看视频中文字幕| 皇上往下边塞玉器见客| 日韩精品久久久肉伦网站| 国产真人无遮挡作爱免费视频| 亚洲成人一级片| 337p中国人体啪啪| 欧美乱妇高清无乱码在线观看| 国产精品福利尤物youwu| 国产在线五月综合婷婷| 久久精品国产久精国产| 香蕉精品视频在线观看| 日本亚洲欧美在线视观看| 国产乱子伦精品视频| 中文字幕无码不卡一区二区三区 | 日本三级在线观看中文字| 国产免费内射又粗又爽密桃视频| 久久人妻av无码中文专区| 视频一区中文字幕| 成年免费A级毛片免费看无码| 啊轻点灬大ji巴太粗太男| 一级做a爰全过程免费视频| 精品久久久久亚洲| 在线观看的网站| 亚洲午夜精品久久久久久浪潮| 亚洲国产老鸭窝一区二区三区| 波多野结衣被强女教师系列| 国内一级特黄女人精品毛片| 亚洲国产精品无码久久青草| 国产在线播放你懂的| 日本中文字幕第一页| 午夜国产羞羞视频免费网站| chinese体育生gayxxxxhd| 欧美精品一区二区三区在线 | 免费无码又爽又刺激高潮视频| chinese国产xxxx实拍| 欧美日韩亚洲国产千人斩| 国产成年无码久久久免费| 中文字幕日韩欧美一区二区三区| 第九色区AV天堂| 国产精品午夜剧场| 久久九九久精品国产|