Display Of Goods In Operation

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1. Large display

Also known as stacking box display or mountain display, in the store to open a space or remove the end frame, a single commodity or 2 to 3 items of goods for quantitative display, known as a large display.

There are several appeals for large display: price appeal, seasonal appeal, action or festival appeal, demand for new listing, mass media publicity.

2. End frame display.

The demand for end frame display is also the same as that of a large display. There are as many as 5 items on the shelf display items, but the items and items must be connected.

In addition, it is best to have a display theme, for example, we do a "barbecue special", can be barbecue sauce, soy sauce, carbon fire, barbecue nets and so on the same end rack display, but if the milk powder in this "barbecue special", it is too outrageous, and at the end of the shelf, if there are five items, you can choose one item as a victim of price appeal, the other four items do not have to sacrifice, otherwise this display will not contribute to the interests.

3. Related display

Related display, display different categories, but complementary products, so that customers will also buy B products when they buy a products. For example, salads (celery, lettuce, carrot) are often displayed on salad dressing beside the supermarket's agricultural sector, and steak sauce is often displayed next to the steak of the animal husbandry department. These are typical examples of related display, which can promote store activity and increase the average purchase point of customers, which is indeed a good display skill.

4, groove display (sl0t)

In a continuous shelf with fixed direction, several shed plates are removed, and 1 to 2 items are selected for circular or semi circular volume display. The display volume is 4 to 5 times normal to attract customers' eyes. This display is groove display.

However, this display technique can make the store active, but it is not suitable to appear too much in the whole shop. It can not exceed 3 at most, so as to make the newly listed goods or high profit products produce the best display effect.

5, highlight the display

Sometimes it is possible to display the grooves and make some corrections. Next, do not remove the shed boards, and then change the slope to make them stand out or display on the side, or use some baskets to put the goods in the basket and display them beside the relevant merchandise. This is also a highlight of the list. It highlights the display that can attract customers' eyes. But in the same shop, it is not possible to use too many salient displays at the same time, so that the route of customers' return can not be smooth, so it will be more than enough.

6. Comparative display

Comparative display is to classify the same goods, according to different specifications or different quantities, and then display them together for customers to purchase. This display method is called comparative display.

For example, if a jar of coffee can be sold for 20 yuan, while the 6 can only be sold for 100 yuan, we can display 6 cans of coffee cheaper and stimulate customers to buy 6 cans. But we should note that the purpose of our marketing is to sell 6 cans, so the quantity of 6 cans can be more and the quantity of single cans should be relatively small. Another example is to display the same brand of cream 220z and 160z together, and the price of 220z is very close to 160z, so that it can set off the cheap price of 220z, and it can stimulate the customers to buy 220z cream to achieve the purpose of selling.

Generally speaking, comparative display must be well planned by price, package and number, so as to achieve the maximum effect.

Display can not only play the role of collecting customers, but also increase the turnover and get good profits. However, it must be studied and properly utilized before it can be effective.

For example, sometimes we see a shop in a crowded market, but before long, it changes hands. No one can believe that the store will lose money. But in depth, we can see that there are problems in display and management. This shop may display many unprofitable goods at important display points. As a result, though many customers have no interest, it is difficult for them to survive. Therefore, to operate Limited supermarket stores or shops, we must make good use of display skills so as to create profits and become a well run shop.