How To Conduct Market Research On Self Employment

Generalized market research It is to collect and analyze everything from production to consumption with scientific methods and means. Product sales Relevant information, such as product production, pricing, packaging, transportation, wholesale, retail and product publicity, sales strategy, channel and market development, and social and economic situation.

Generalized market research includes: market environment survey, consumer demand survey, consumption status survey, product, pricing, sales channel survey, advertising effectiveness survey, corporate image survey, consumer lifestyle survey, economic situation survey, etc. The narrow sense of market research refers to the collection of consumers' opinions on products (or services), and the purchase, usage and sale of products (or services) by scientific means and means.

We say Entrepreneurship We must do a good job of market research before, mainly because the preliminary investigation plays a vital role in formulating the future business plan. Some data and analysis from the survey can provide references for entrepreneurs in future stock control, price setting and publicity strategies. Some entrepreneurs often determine the market situation according to their friends' presentation, which sometimes leads to inaccurate information due to personal observation. Conditional entrepreneurs can directly ask some companies or agencies that provide market research services to help. For our small entrepreneurs, such companies are generally expensive, so you can take some simple ways to investigate them.

First, determine the objectives of market research, such as consumer flow, the size of potential consumer groups, the competition of similar products, and the price situation. Take Mr. Wang to open a small clothing store as an example. Before doing market research, the following objectives should be determined: 1, the number of customers around the store is 2, the number of similar businesses and the scale of operation is 3, the size of potential consumers is 4, the type and price of products are 5, the quantity of goods maintained and the daily traffic volume of similar businesses.

There are two basic methods of investigation, which can be applied flexibly.

Method 1: inquired the investigation method. The investigator directly contacts the respondents, and the way to collect information through questioning is called questioning investigation. It is a way to ask questions from investigators to obtain information and information.

Methods 2: observation method. The investigators visited the scene at the scene of the investigation, or conducted a survey of their behaviors and reactions when they were unaware of the situation.

If the surrounding passenger flow can be observed by the survey method, the flow of people in the time of site observation will be calculated according to the measured data. Similar business information can be obtained directly or indirectly by means of inquiring survey method as a direct reference.